{"id":11984,"date":"2016-11-17T11:03:00","date_gmt":"2016-11-17T09:03:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=11984"},"modified":"2024-03-07T11:06:54","modified_gmt":"2024-03-07T09:06:54","slug":"comment-rediger-des-lettres-dinformation-efficaces","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/como-hacer-newsletter-efectivos\/masterbase\/","title":{"rendered":"Comment r\u00e9diger des lettres d'information efficaces"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Les lettres d'information constituent aujourd'hui l'un des moyens les plus efficaces non seulement de maintenir la pr\u00e9sence de la marque dans le temps aupr\u00e8s de vos clients ou prospects, mais aussi de renforcer les liens et de fid\u00e9liser la client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les avantages li\u00e9s \u00e0 la lettre d'information ne sont pas automatiquement accord\u00e9s par l'envoi d'un courrier \u00e9lectronique portant le titre \"Lettre d'information\", mais se gagnent au fil du temps en apportant de la valeur ajout\u00e9e par le biais d'un contenu pertinent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li>Quels sont les avantages et les d\u00e9fis li\u00e9s \u00e0 l'\u00e9laboration de lettres d'information au fil du temps ?<\/li>\n\n\n\n<li>Le d\u00e9fi des abonn\u00e9s et comment r\u00e9pondre \u00e0 leurs attentes.<\/li>\n\n\n\n<li>Comment construire des lettres d'information bas\u00e9es sur 3 facteurs cl\u00e9s : professionnalisme, valeur et personnalit\u00e9.<\/li>\n\n\n\n<li>M\u00e9triques d'une lettre d'information. Ce qu'il est important de prendre en compte pour mesurer son succ\u00e8s.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-24a761888b12d2df2f089a4efcb21f30 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-hacer-newsletter-efectivos\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les avantages li\u00e9s \u00e0 la lettre d'information ne sont pas automatiquement accord\u00e9s par l'envoi d'un courrier \u00e9lectronique portant le titre \"Lettre d'information\", mais se gagnent au fil du temps en apportant de la valeur ajout\u00e9e par le biais d'un contenu pertinent.<\/p>","protected":false},"author":239642484,"featured_media":11987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[],"class_list":["post-11984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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content=\"https:\/\/masterbase.com\/fr\/comment-rediger-des-lettres-dinformation-efficaces\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-17T09:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T09:06:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/como-hacer-newsletter-efectivos.png?fit=660%2C1100&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" 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