{"id":11966,"date":"2014-09-03T20:34:00","date_gmt":"2014-09-03T17:34:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=11966"},"modified":"2024-03-06T20:42:54","modified_gmt":"2024-03-06T18:42:54","slug":"guide-du-e-marketing-axe-sur-les-resultats","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/guia-de-e-marketing-basada-en-resultados\/masterbase\/","title":{"rendered":"Lignes directrices en mati\u00e8re d'e-marketing bas\u00e9es sur les r\u00e9sultats"},"content":{"rendered":"<p class=\"wp-block-paragraph\">D\u00e9couvrez comment g\u00e9n\u00e9rer des actions d'eMarketing qui peuvent changer la fa\u00e7on dont vous abordez vos strat\u00e9gies de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des strat\u00e9gies d'eMarketing qui g\u00e9n\u00e8rent des r\u00e9sultats concrets, c'est-\u00e0-dire qui vous aident \u00e0 g\u00e9n\u00e9rer des prospects r\u00e9els, avec un pr\u00e9nom, un nom et une adresse \u00e9lectronique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous vous aidons \u00e0 d\u00e9marrer avec une approche ax\u00e9e sur les r\u00e9sultats, o\u00f9 votre marketing en ligne g\u00e9n\u00e8re des r\u00e9ponses directes et des prospects \u00e0 qui vendre vos produits ou services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li>Cr\u00e9er un site web efficace<\/li>\n\n\n\n<li>G\u00e9n\u00e9rer des prospects plut\u00f4t que des visites<\/li>\n\n\n\n<li>G\u00e9n\u00e9rer du trafic vers votre site web<\/li>\n\n\n\n<li>G\u00e9n\u00e9ration de trafic organique et payant<\/li>\n\n\n\n<li>Cr\u00e9ation d'une base de contacts<\/li>\n\n\n\n<li>Formulaires web et pages d'atterrissage<\/li>\n\n\n\n<li>Cr\u00e9er une relation avec les prospects dans la dur\u00e9e<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-fc9e7c9fad88e535c5e8adb37c8006e1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-emarketing-basada-en-resultados\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nous vous aidons \u00e0 d\u00e9marrer avec une approche ax\u00e9e sur les r\u00e9sultats, o\u00f9 votre marketing en ligne g\u00e9n\u00e8re des r\u00e9ponses directes et des prospects \u00e0 qui vendre vos produits ou services.<\/p>","protected":false},"author":239642484,"featured_media":11969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[],"class_list":["post-11966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda de e-Marketing basada en RESULTADOS - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/guide-du-e-marketing-axe-sur-les-resultats\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda de e-Marketing basada en RESULTADOS - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Le ayudamos a partir con un enfoque basado en resultados, en donde su marketing Online genere respuestas directas y vaya obteniendo prospectos a quien venderles sus productos o servicios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/guide-du-e-marketing-axe-sur-les-resultats\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-03T17:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-06T18:42:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/guia-de-emarketing-basada-en-resultados.png?fit=220%2C366&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"220\" \/>\n\t<meta property=\"og:image:height\" content=\"366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/leitfaden-fur-ergebnisorientiertes-e-marketing\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/leitfaden-fur-ergebnisorientiertes-e-marketing\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Gu\u00eda de e-Marketing basada en RESULTADOS\",\"datePublished\":\"2014-09-03T17:34:00+00:00\",\"dateModified\":\"2024-03-06T18:42:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/leitfaden-fur-ergebnisorientiertes-e-marketing\\\/masterbase\\\/\"},\"wordCount\":155,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/leitfaden-fur-ergebnisorientiertes-e-marketing\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/guia-de-emarketing-basada-en-resultados.png?fit=220%2C366&ssl=1\",\"articleSection\":[\"eBook\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/de\\\/leitfaden-fur-ergebnisorientiertes-e-marketing\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/leitfaden-fur-ergebnisorientiertes-e-marketing\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/leitfaden-fur-ergebnisorientiertes-e-marketing\\\/masterbase\\\/\",\"name\":\"Gu\u00eda de e-Marketing basada en RESULTADOS - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/leitfaden-fur-ergebnisorientiertes-e-marketing\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/leitfaden-fur-ergebnisorientiertes-e-marketing\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/guia-de-emarketing-basada-en-resultados.png?fit=220%2C366&ssl=1\",\"datePublished\":\"2014-09-03T17:34:00+00:00\",\"dateModified\":\"2024-03-06T18:42:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/leitfaden-fur-ergebnisorientiertes-e-marketing\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/de\\\/leitfaden-fur-ergebnisorientiertes-e-marketing\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/leitfaden-fur-ergebnisorientiertes-e-marketing\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/guia-de-emarketing-basada-en-resultados.png?fit=220%2C366&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/guia-de-emarketing-basada-en-resultados.png?fit=220%2C366&ssl=1\",\"width\":220,\"height\":366,\"caption\":\"Gu\u00eda de e-Marketing basada en RESULTADOS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/leitfaden-fur-ergebnisorientiertes-e-marketing\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gu\u00eda de e-Marketing basada en RESULTADOS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guide de l'e-marketing bas\u00e9 sur les r\u00e9sultats - MasterBase\u00ae.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/fr\/guide-du-e-marketing-axe-sur-les-resultats\/base-principale\/","og_locale":"fr_FR","og_type":"article","og_title":"Gu\u00eda de e-Marketing basada en RESULTADOS - MasterBase\u00ae","og_description":"Le ayudamos a partir con un enfoque basado en resultados, en donde su marketing Online genere respuestas directas y vaya obteniendo prospectos a quien venderles sus productos o servicios.","og_url":"https:\/\/masterbase.com\/fr\/guide-du-e-marketing-axe-sur-les-resultats\/base-principale\/","og_site_name":"MasterBase\u00ae","article_published_time":"2014-09-03T17:34:00+00:00","article_modified_time":"2024-03-06T18:42:54+00:00","og_image":[{"width":220,"height":366,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/guia-de-emarketing-basada-en-resultados.png?fit=220%2C366&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alejandro Dur\u00e1n","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/de\/leitfaden-fur-ergebnisorientiertes-e-marketing\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/de\/leitfaden-fur-ergebnisorientiertes-e-marketing\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Gu\u00eda de e-Marketing basada en RESULTADOS","datePublished":"2014-09-03T17:34:00+00:00","dateModified":"2024-03-06T18:42:54+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/de\/leitfaden-fur-ergebnisorientiertes-e-marketing\/masterbase\/"},"wordCount":155,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/de\/leitfaden-fur-ergebnisorientiertes-e-marketing\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/guia-de-emarketing-basada-en-resultados.png?fit=220%2C366&ssl=1","articleSection":["eBook"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/de\/leitfaden-fur-ergebnisorientiertes-e-marketing\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/de\/leitfaden-fur-ergebnisorientiertes-e-marketing\/masterbase\/","url":"https:\/\/masterbase.com\/de\/leitfaden-fur-ergebnisorientiertes-e-marketing\/masterbase\/","name":"Guide de l'e-marketing bas\u00e9 sur les r\u00e9sultats - MasterBase\u00ae.","isPartOf":{"@id":"https:\/\/masterbase.com\/nb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/de\/leitfaden-fur-ergebnisorientiertes-e-marketing\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/de\/leitfaden-fur-ergebnisorientiertes-e-marketing\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/guia-de-emarketing-basada-en-resultados.png?fit=220%2C366&ssl=1","datePublished":"2014-09-03T17:34:00+00:00","dateModified":"2024-03-06T18:42:54+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/de\/leitfaden-fur-ergebnisorientiertes-e-marketing\/masterbase\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/de\/leitfaden-fur-ergebnisorientiertes-e-marketing\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/de\/leitfaden-fur-ergebnisorientiertes-e-marketing\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/guia-de-emarketing-basada-en-resultados.png?fit=220%2C366&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/guia-de-emarketing-basada-en-resultados.png?fit=220%2C366&ssl=1","width":220,"height":366,"caption":"Gu\u00eda de e-Marketing basada en RESULTADOS"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/de\/leitfaden-fur-ergebnisorientiertes-e-marketing\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/ro\/"},{"@type":"ListItem","position":2,"name":"Gu\u00eda de e-Marketing basada en RESULTADOS"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/nb\/#website","url":"https:\/\/masterbase.com\/nb\/","name":"MasterBase","description":"Des automates qui travaillent pour vous","publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/nb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/nb\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/nb\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Directeur du marketing","url":"https:\/\/masterbase.com\/fr\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/guia-de-emarketing-basada-en-resultados.png?fit=220%2C366&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-370","_links":{"self":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/11966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/comments?post=11966"}],"version-history":[{"count":3,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/11966\/revisions"}],"predecessor-version":[{"id":11970,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/11966\/revisions\/11970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media\/11969"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media?parent=11966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/categories?post=11966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/tags?post=11966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}