{"id":11962,"date":"2015-11-19T18:05:00","date_gmt":"2015-11-19T16:05:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=11962"},"modified":"2024-03-09T19:41:11","modified_gmt":"2024-03-09T17:41:11","slug":"guide-de-base-pour-les-tests-de-marketing-par-courrier-electronique","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/guia-basica-para-realizar-pruebas-en-email-marketing\/masterbase\/","title":{"rendered":"Guide de base pour tester le marketing par courriel"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L'un des grands avantages du monde en ligne est que tout peut \u00eatre mesur\u00e9, mais quel est l'int\u00e9r\u00eat de mesurer si nous ne pouvons pas savoir ce qui fonctionne et ce qui ne fonctionne pas ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi les tests sont n\u00e9cessaires. Ils vous permettent d'identifier, avant le lancement d'une campagne, le message \u00e9lectronique susceptible d'obtenir les taux d'ouverture, de clic et de conversion les plus \u00e9lev\u00e9s pour votre groupe cible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li>Comment commencer \u00e0 produire des preuves<\/li>\n\n\n\n<li>Comment produire des \u00e9l\u00e9ments probants ax\u00e9s sur les r\u00e9sultats<\/li>\n\n\n\n<li>Processus d'essai<\/li>\n\n\n\n<li>Plan de test<\/li>\n\n\n\n<li>Tests A\/B<\/li>\n\n\n\n<li>Quelles sont les preuves \u00e0 produire ?<\/li>\n\n\n\n<li>Quels sont les types de tests les plus fr\u00e9quemment g\u00e9n\u00e9r\u00e9s ?<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-a0097f82f5e31164f5a6771f346296d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-basica-para-realizar-pruebas-en-email-marketing\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>C'est pourquoi les tests sont n\u00e9cessaires. Ils vous permettent d'identifier, avant le lancement d'une campagne, le message \u00e9lectronique susceptible d'obtenir les taux d'ouverture, de clic et de conversion les plus \u00e9lev\u00e9s pour votre groupe cible.<\/p>","protected":false},"author":239642484,"featured_media":11964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[],"class_list":["post-11962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/guide-de-base-pour-les-tests-de-marketing-par-courrier-electronique\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Por eso son necesarias las pruebas. 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