{"id":11949,"date":"2016-02-10T17:52:00","date_gmt":"2016-02-10T15:52:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=11949"},"modified":"2024-03-06T17:54:43","modified_gmt":"2024-03-06T15:54:43","slug":"comment-mesurer-le-succes-de-vos-campagnes-de-marketing-par-courrier-electronique","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/como-medir-el-exito-de-sus-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"Comment mesurer le succ\u00e8s de vos campagnes de marketing par courriel ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Si vous ne suivez pas vos indicateurs et n'analysez pas vos r\u00e9sultats, vous manquez l'occasion de mesurer votre efficacit\u00e9 (et de vous assurer un budget futur pour d'autres actions par le biais du canal num\u00e9rique qu'est l'e-mail).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans tous les domaines d'activit\u00e9, il est essentiel de s'am\u00e9liorer chaque jour, et il en va de m\u00eame pour le marketing par courrier \u00e9lectronique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En mesurant l'efficacit\u00e9 de vos campagnes de marketing par courriel, vous vous donnez un cadre de r\u00e9f\u00e9rence pour am\u00e9liorer votre ROI (retour sur investissement).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li>Fixer vos objectifs et vos indicateurs cl\u00e9s de performance<\/li>\n\n\n\n<li>Suivre les indicateurs les plus pertinents : d\u00e9livrabilit\u00e9, engagement et rentabilit\u00e9.<\/li>\n\n\n\n<li>Pour cr\u00e9er une estimation des r\u00e9ponses \u00e0 vos campagnes de marketing par courrier \u00e9lectronique<\/li>\n\n\n\n<li>\u00c9valuer les performances de l'email marketing par rapport aux attentes pr\u00e9vues en termes de r\u00e9alisation des objectifs et de contribution (ROI).<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9b0a7e12999ce5f71c6cfaa9620b0867 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=lista-de-contactos-comprar-arrendar-construir\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En mesurant l'efficacit\u00e9 de vos campagnes de marketing par courriel, vous vous donnez un cadre de r\u00e9f\u00e9rence pour am\u00e9liorer votre ROI (retour sur investissement).<\/p>","protected":false},"author":239642484,"featured_media":11951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[],"class_list":["post-11949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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content=\"https:\/\/masterbase.com\/fr\/comment-mesurer-le-succes-de-vos-campagnes-de-marketing-par-courrier-electronique\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-10T15:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-06T15:54:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/como-medir-el-exito-de-sus-campanas-de-emai-marketing.png?fit=200%2C333&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro 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