{"id":11936,"date":"2017-09-13T17:35:00","date_gmt":"2017-09-13T14:35:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=11936"},"modified":"2024-03-06T17:37:09","modified_gmt":"2024-03-06T15:37:09","slug":"construire-la-route-vers-la-pertinence","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/construyendo-el-camino-a-la-relevancia\/masterbase\/","title":{"rendered":"Construire la route vers la pertinence"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le monde num\u00e9rique conna\u00eet aujourd'hui une sursaturation de donn\u00e9es. Nous sommes constamment bombard\u00e9s par de multiples canaux de contenu, dont la plupart ne sont pas pertinents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec les centaines de messages que nous recevons chaque jour, il est naturel pour nous de filtrer et d'\u00e9liminer tout ce qui ne nous motive pas, et encore moins ce qui nous int\u00e9resse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet eBook, vous apprendrez pourquoi il est essentiel de passer d'une communication de masse \u00e0 une communication personnalis\u00e9e qui renforce l'engagement du client gr\u00e2ce \u00e0 la pertinence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-1\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li>Transformer l'exp\u00e9rience du client<\/li>\n\n\n\n<li>Efficacit\u00e9 des messages personnalis\u00e9s<\/li>\n\n\n\n<li>Les d\u00e9fis de la personnalisation<\/li>\n\n\n\n<li>Processus strat\u00e9gique en trois \u00e9tapes : identifier, discuter, optimiser<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-2 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=construyendo-el-camino-a-la-relevancia\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Dans cet eBook, vous apprendrez pourquoi il est essentiel de passer d'une communication de masse \u00e0 une communication personnalis\u00e9e qui renforce l'engagement du client gr\u00e2ce \u00e0 la pertinence.<\/p>","protected":false},"author":239642484,"featured_media":11937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[],"class_list":["post-11936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook"],"yoast_head":"<!-- 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