{"id":11906,"date":"2017-08-10T17:17:00","date_gmt":"2017-08-10T14:17:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=11906"},"modified":"2024-03-06T17:17:45","modified_gmt":"2024-03-06T15:17:45","slug":"comment-elaborer-des-campagnes-de-marketing-par-courrier-electronique-reussies","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/como-armar-campanas-de-email-marketing-exitosas\/masterbase\/","title":{"rendered":"Comment \u00e9laborer des campagnes de marketing par courrier \u00e9lectronique r\u00e9ussies"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le d\u00e9fi pour chaque sp\u00e9cialiste du marketing est d'\u00eatre pertinent. Sans pertinence, il n'y a pas de campagne de marketing par courrier \u00e9lectronique efficace. Si une campagne ne cible pas les personnes en fonction de l'\u00e9tape \u00e0 laquelle elles se trouvent dans votre entreprise, elle sera inefficace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par \u00e9tape, nous entendons le cycle de vie. Chaque campagne doit \u00eatre structur\u00e9e autour d'objectifs clairs : savoir ce qu'il faut communiquer, \u00e0 qui et quand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">75% des entreprises qui organisent d\u00e9sormais des campagnes en fonction du cycle de vie de leurs clients ont constat\u00e9 un changement significatif dans le succ\u00e8s de leurs campagnes, en augmentant les taux de clics et de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li>Comment mener une campagne de marketing par courriel r\u00e9ussie gr\u00e2ce \u00e0 un processus de cycle de vie du client ?<\/li>\n\n\n\n<li>Qu'est-ce que le cycle de vie ?<\/li>\n\n\n\n<li>\u00c9tapes, objectifs et campagnes par cycle de vie<\/li>\n\n\n\n<li>Exemples de campagnes<\/li>\n\n\n\n<li>Les 5 \u00e9l\u00e9ments cl\u00e9s d'une campagne<\/li>\n\n\n\n<li>Mesurer le succ\u00e8s<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-a5fc8b427df51ad1077949bb09488296 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>75% des entreprises qui organisent d\u00e9sormais des campagnes en fonction du cycle de vie de leurs clients ont constat\u00e9 un changement significatif dans le succ\u00e8s de leurs campagnes, en augmentant les taux de clics et de conversion.<\/p>","protected":false},"author":239642484,"featured_media":11908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[],"class_list":["post-11906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo armar campa\u00f1as de Email Marketing exitosas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/comment-elaborer-des-campagnes-de-marketing-par-courrier-electronique-reussies\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo armar campa\u00f1as de Email Marketing exitosas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El 75% de las empresas que hoy desarrollan campa\u00f1as de acuerdo al ciclo de vida de sus clientes, ha visto un cambio significativo en el \u00e9xito de aquellas, aumentando las tasas de clics y conversi\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/comment-elaborer-des-campagnes-de-marketing-par-courrier-electronique-reussies\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-10T14:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-06T15:17:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/como-armar-campanas-de-email-marketing-exitosas.png?fit=200%2C333&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" 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