{"id":11899,"date":"2014-03-06T17:08:00","date_gmt":"2014-03-06T15:08:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=11899"},"modified":"2024-03-06T17:12:05","modified_gmt":"2024-03-06T15:12:05","slug":"10-erreurs-de-marketing-par-courriel-et-comment-les-eviter","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/10-errores-en-email-marketing-y-como-evitarlos\/masterbase\/","title":{"rendered":"10 erreurs de marketing par courriel (et comment les \u00e9viter)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Au cours de nos ann\u00e9es d'exp\u00e9rience, et malgr\u00e9 la maturit\u00e9 atteinte par ce canal, nous continuons \u00e0 d\u00e9tecter des erreurs dans l'utilisation de l'email marketing qui affectent l'efficacit\u00e9 d'une campagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'objectif principal de ce guide est de mettre en \u00e9vidence les 10 erreurs les plus courantes, afin que vous puissiez les \u00e9viter et d\u00e9velopper des campagnes efficaces pour atteindre vos objectifs commerciaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne pas commettre ces erreurs courantes garantit de bons r\u00e9sultats \u00e0 court terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li>Quelles sont les 10 principales erreurs, d'apr\u00e8s notre exp\u00e9rience en mati\u00e8re de marketing par courrier \u00e9lectronique ?<\/li>\n\n\n\n<li>Comment \u00e9viter chacun d'entre eux<\/li>\n\n\n\n<li>Formulez votre strat\u00e9gie, sans tomber dans les pi\u00e8ges classiques qui la mettent en p\u00e9ril.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-48956be94e3bc5d3b878060f5a9cfe5f is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=10-errores-en-email-marketing-y-como-evitarlos\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Au cours de nos ann\u00e9es d'exp\u00e9rience, et malgr\u00e9 la maturit\u00e9 atteinte par ce canal, nous continuons \u00e0 d\u00e9tecter des erreurs dans l'utilisation de l'email marketing qui affectent l'efficacit\u00e9 d'une campagne.<\/p>","protected":false},"author":239642484,"featured_media":11901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[],"class_list":["post-11899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Errores en Email Marketing (y c\u00f3mo evitarlos) - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/10-erreurs-de-marketing-par-courriel-et-comment-les-eviter\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Errores en Email Marketing (y c\u00f3mo evitarlos) - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En nuestros a\u00f1os de experiencia, y pese a la madurez que ha ido alcanzando este canal, seguimos detectando errores en el uso del email marketing, que afectan la eficiencia de una campa\u00f1a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/10-erreurs-de-marketing-par-courriel-et-comment-les-eviter\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-06T15:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-06T15:12:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/10-errores-en-email-marketing-y-como-evitarlos.png?fit=200%2C333&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"10 Errores en Email Marketing (y c\u00f3mo evitarlos)\",\"datePublished\":\"2014-03-06T15:08:00+00:00\",\"dateModified\":\"2024-03-06T15:12:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\"},\"wordCount\":152,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/10-errores-en-email-marketing-y-como-evitarlos.png?fit=200%2C333&ssl=1\",\"articleSection\":[\"eBook\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\",\"name\":\"10 Errores en Email Marketing (y c\u00f3mo evitarlos) - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/10-errores-en-email-marketing-y-como-evitarlos.png?fit=200%2C333&ssl=1\",\"datePublished\":\"2014-03-06T15:08:00+00:00\",\"dateModified\":\"2024-03-06T15:12:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/10-errores-en-email-marketing-y-como-evitarlos.png?fit=200%2C333&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/10-errores-en-email-marketing-y-como-evitarlos.png?fit=200%2C333&ssl=1\",\"width\":200,\"height\":333,\"caption\":\"10 Errores en Email Marketing (y c\u00f3mo evitarlos)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/da\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Errores en Email Marketing (y c\u00f3mo evitarlos)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 erreurs d'email marketing (et comment les \u00e9viter) - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/fr\/10-erreurs-de-marketing-par-courriel-et-comment-les-eviter\/base-principale\/","og_locale":"fr_FR","og_type":"article","og_title":"10 Errores en Email Marketing (y c\u00f3mo evitarlos) - MasterBase\u00ae","og_description":"En nuestros a\u00f1os de experiencia, y pese a la madurez que ha ido alcanzando este canal, seguimos detectando errores en el uso del email marketing, que afectan la eficiencia de una campa\u00f1a.","og_url":"https:\/\/masterbase.com\/fr\/10-erreurs-de-marketing-par-courriel-et-comment-les-eviter\/base-principale\/","og_site_name":"MasterBase\u00ae","article_published_time":"2014-03-06T15:08:00+00:00","article_modified_time":"2024-03-06T15:12:05+00:00","og_image":[{"width":200,"height":333,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/10-errores-en-email-marketing-y-como-evitarlos.png?fit=200%2C333&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alejandro Dur\u00e1n","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/ja\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/ja\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"10 Errores en Email Marketing (y c\u00f3mo evitarlos)","datePublished":"2014-03-06T15:08:00+00:00","dateModified":"2024-03-06T15:12:05+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/ja\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/"},"wordCount":152,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/ja\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/10-errores-en-email-marketing-y-como-evitarlos.png?fit=200%2C333&ssl=1","articleSection":["eBook"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/ja\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/ja\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/","url":"https:\/\/masterbase.com\/ja\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/","name":"10 erreurs d'email marketing (et comment les \u00e9viter) - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/ja\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/ja\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/10-errores-en-email-marketing-y-como-evitarlos.png?fit=200%2C333&ssl=1","datePublished":"2014-03-06T15:08:00+00:00","dateModified":"2024-03-06T15:12:05+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/ja\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/ja\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/ja\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/10-errores-en-email-marketing-y-como-evitarlos.png?fit=200%2C333&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/10-errores-en-email-marketing-y-como-evitarlos.png?fit=200%2C333&ssl=1","width":200,"height":333,"caption":"10 Errores en Email Marketing (y c\u00f3mo evitarlos)"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/ja\/%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b10%e3%81%ae%e9%81%8e%e3%81%a1%e3%81%a8%e3%81%9d%e3%81%ae%e5%9b%9e%e9%81%bf\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/da\/"},{"@type":"ListItem","position":2,"name":"10 Errores en Email Marketing (y c\u00f3mo evitarlos)"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/es\/#website","url":"https:\/\/masterbase.com\/es\/","name":"MasterBase","description":"Des automates qui travaillent pour vous","publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/es\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Directeur du marketing","url":"https:\/\/masterbase.com\/fr\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/10-errores-en-email-marketing-y-como-evitarlos.png?fit=200%2C333&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-35V","_links":{"self":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/11899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/comments?post=11899"}],"version-history":[{"count":5,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/11899\/revisions"}],"predecessor-version":[{"id":11905,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/11899\/revisions\/11905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media\/11901"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media?parent=11899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/categories?post=11899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/tags?post=11899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}