{"id":11887,"date":"2014-07-09T18:38:00","date_gmt":"2014-07-09T15:38:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=11887"},"modified":"2024-03-09T19:38:28","modified_gmt":"2024-03-09T17:38:28","slug":"comment-humaniser-le-contenu-de-votre-marketing-par-courriel","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/como-humanizar-sus-contenidos-en-email-marketing\/masterbase\/","title":{"rendered":"Comment humaniser le contenu de votre marketing par courriel"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le marketing par courrier \u00e9lectronique requiert des personnes sp\u00e9cialis\u00e9es<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est pour le moins agr\u00e9able de constater que le personnel de votre restaurant pr\u00e9f\u00e9r\u00e9 vous conna\u00eet, c'est-\u00e0-dire qu'il sait quel plat vous allez choisir, quel vin et m\u00eame quel dessert vous pr\u00e9f\u00e9rez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une relation individuelle est de loin pr\u00e9f\u00e9rable au fait d'\u00eatre trait\u00e9 comme l'un des milliers de clients d'une banque, d'un magasin, d'un restaurant ou de toute autre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce guide a pour but de vous aider \u00e0 \u00e9laborer des messages qui encouragent cette conversation individuelle, en humanisant la relation avec vos clients. En fin de compte, cela se traduit par une plus grande fid\u00e9lit\u00e9 et une plus grande confiance de la part des clients, et donc par de meilleurs r\u00e9sultats de vente.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-1\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li>\u00c9viter les rebonds<\/li>\n\n\n\n<li>R\u00e9solution de probl\u00e8mes<\/li>\n\n\n\n<li>Humanisez vos communications.<\/li>\n\n\n\n<li>Dire merci et savoir comment le faire.<\/li>\n\n\n\n<li>R\u00e9duire les co\u00fbts<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-2 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-humanizar-sus-contenidos-en-email-marketing\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ce guide a pour but de vous aider \u00e0 \u00e9laborer des messages qui encouragent cette conversation individuelle, en humanisant la relation avec vos clients. En fin de compte, cela se traduit par une plus grande fid\u00e9lit\u00e9 et une plus grande confiance de la part des clients, et donc par de meilleurs r\u00e9sultats de vente.<\/p>","protected":false},"author":239642484,"featured_media":11890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[],"class_list":["post-11887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo humanizar sus contenidos en email marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/comment-humaniser-le-contenu-de-votre-marketing-par-courriel\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo humanizar sus contenidos en email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Esta gu\u00eda tiene como objetivo ayudarle a construir mensajes que favorezcan esa conversaci\u00f3n uno a uno, humanizando la relaci\u00f3n con sus clientes. A la larga, esto se traduce en mayor lealtad y confianza por parte de ellos, y, por ende, en mejores resultados de ventas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/comment-humaniser-le-contenu-de-votre-marketing-par-courriel\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-09T15:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-09T17:38:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/como-humanizar-sus-contenidos-en-email-marketing.png?fit=200%2C333&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-humanizar-o-seu-conteudo-de-marketing-por-correio-eletronico\\\/base-principal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-humanizar-o-seu-conteudo-de-marketing-por-correio-eletronico\\\/base-principal\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo humanizar sus contenidos en email marketing\",\"datePublished\":\"2014-07-09T15:38:00+00:00\",\"dateModified\":\"2024-03-09T17:38:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-humanizar-o-seu-conteudo-de-marketing-por-correio-eletronico\\\/base-principal\\\/\"},\"wordCount\":170,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-humanizar-o-seu-conteudo-de-marketing-por-correio-eletronico\\\/base-principal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/como-humanizar-sus-contenidos-en-email-marketing.png?fit=200%2C333&ssl=1\",\"articleSection\":[\"eBook\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-humanizar-o-seu-conteudo-de-marketing-por-correio-eletronico\\\/base-principal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-humanizar-o-seu-conteudo-de-marketing-por-correio-eletronico\\\/base-principal\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/como-humanizar-o-seu-conteudo-de-marketing-por-correio-eletronico\\\/base-principal\\\/\",\"name\":\"C\u00f3mo humanizar sus contenidos en email marketing - 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