{"id":10217,"date":"2016-10-03T15:46:00","date_gmt":"2016-10-03T12:46:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=10217"},"modified":"2024-02-16T15:53:36","modified_gmt":"2024-02-16T13:53:36","slug":"genere-une-veritable-personnalisation-11","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/genera-una-verdadera-personalizacion-11\/masterbase\/","title":{"rendered":"G\u00e9n\u00e8re une v\u00e9ritable personnalisation 1:1"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le nouveau consommateur num\u00e9rique exige un contenu pertinent, adapt\u00e9 \u00e0 ses go\u00fbts et pr\u00e9f\u00e9rences personnels, un d\u00e9fi pour les sp\u00e9cialistes du marketing qui savent que cette pertinence sera essentielle pour am\u00e9liorer les r\u00e9sultats de leurs campagnes et fid\u00e9liser les consommateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On parle beaucoup de personnalisation aujourd'hui. Dans cet eBook, nous expliquerons le v\u00e9ritable chemin vers une personnalisation efficace, la technologie n\u00e9cessaire et nous examinerons des exemples de r\u00e9ussite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comment y parvenir ? Travailler sur une v\u00e9ritable personnalisation 1:1<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li>Le nouveau paysage num\u00e9rique.<\/li>\n\n\n\n<li>Le paradoxe de la personnalisation.<\/li>\n\n\n\n<li>L'automatisation du marketing est-elle la voie vers une v\u00e9ritable personnalisation ?<\/li>\n\n\n\n<li>L'apprentissage automatique et la voie vers une v\u00e9ritable individualisation.<\/li>\n\n\n\n<li>Histoires de r\u00e9ussite<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=genere-una-verdadera-personalizacion-1-1\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-281cab097bfe3dd260048f83b2aad2d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>On parle beaucoup de personnalisation aujourd'hui. Dans cet eBook, nous expliquerons le v\u00e9ritable chemin vers une personnalisation efficace, la technologie n\u00e9cessaire et nous examinerons des exemples de r\u00e9ussite.<\/p>","protected":false},"author":239642484,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[],"class_list":["post-10217","post","type-post","status-publish","format-standard","hentry","category-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Genera una verdadera personalizaci\u00f3n 1:1 - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/genere-une-veritable-personnalisation-11\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genera una verdadera personalizaci\u00f3n 1:1 - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Mucho se habla de la personalizaci\u00f3n hoy. En este eBook explicaremos el verdadero camino que hay que tomar para trabajar una personalizaci\u00f3n efectiva, qu\u00e9 tecnolog\u00eda se requiere y analizaremos casos de \u00e9xito.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/genere-une-veritable-personnalisation-11\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-03T12:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T13:53:36+00:00\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/skapar-verklig-personalisering-11\\\/masterbas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/skapar-verklig-personalisering-11\\\/masterbas\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Genera una verdadera personalizaci\u00f3n 1:1\",\"datePublished\":\"2016-10-03T12:46:00+00:00\",\"dateModified\":\"2024-02-16T13:53:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/skapar-verklig-personalisering-11\\\/masterbas\\\/\"},\"wordCount\":151,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"articleSection\":[\"eBook\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/sv\\\/skapar-verklig-personalisering-11\\\/masterbas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/skapar-verklig-personalisering-11\\\/masterbas\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/skapar-verklig-personalisering-11\\\/masterbas\\\/\",\"name\":\"Genera una verdadera personalizaci\u00f3n 1:1 - 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