{"id":27783,"date":"2026-03-02T21:56:15","date_gmt":"2026-03-02T19:56:15","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/?page_id=27783"},"modified":"2026-06-01T21:31:52","modified_gmt":"2026-06-01T18:31:52","slug":"mb-area-marketing","status":"publish","type":"page","link":"https:\/\/masterbase.com\/fr\/mb-area-marketing\/","title":{"rendered":"MB Area Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27783\" class=\"elementor elementor-27783\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9638da4 e-flex e-con-boxed e-con e-parent\" data-id=\"9638da4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e15b14d elementor-widget elementor-widget-html\" data-id=\"e15b14d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"mb-marketing-hero\">\r\n  <style>\r\n    .mb-marketing-hero {\r\n      width: 100vw;\r\n      margin-left: calc(50% - 50vw);\r\n      margin-right: calc(50% - 50vw);\r\n      padding: 0;\r\n      background: transparent;\r\n      font-family: 'Noto Sans', sans-serif;\r\n    }\r\n\r\n```\r\n.mb-marketing-hero *,\r\n.mb-marketing-hero *::before,\r\n.mb-marketing-hero *::after {\r\n  box-sizing: border-box;\r\n}\r\n\r\n.mb-marketing-hero__inner {\r\n  position: relative;\r\n  overflow: hidden;\r\n  width: 100%;\r\n  min-height: 520px;\r\n  padding: 28px 80px 44px;\r\n  background-image: url(\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/05\/Banner_AzulG_claro.png\");\r\n  background-size: cover;\r\n  background-position: center center;\r\n  background-repeat: no-repeat;\r\n}\r\n\r\n.mb-marketing-hero__container {\r\n  position: relative;\r\n  z-index: 2;\r\n  width: 100%;\r\n  max-width: 1680px;\r\n  margin: 0 auto;\r\n}\r\n\r\n.mb-marketing-hero__eyebrow {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  padding: 10px 26px;\r\n  border-radius: 999px;\r\n  border: 1px solid rgba(60, 128, 154, 0.18);\r\n  background: rgba(255,255,255,0.34);\r\n  color: #2E7892;\r\n  font-size: 13px;\r\n  font-weight: 700;\r\n  letter-spacing: .08em;\r\n  text-transform: uppercase;\r\n}\r\n\r\n.mb-marketing-hero__content {\r\n  position: relative;\r\n  z-index: 3;\r\n  max-width: 920px;\r\n  margin: 54px auto 0;\r\n  padding-right: 300px;\r\n  text-align: center;\r\n}\r\n\r\n.mb-marketing-hero h2 {\r\n  max-width: 980px;\r\n  margin: 0 auto 22px;\r\n  color: #00324A;\r\n  font-size: clamp(50px, 5vw, 82px);\r\n  line-height: 1.02;\r\n  letter-spacing: -0.05em;\r\n  font-weight: 800;\r\n}\r\n\r\n.mb-marketing-hero__lead {\r\n  max-width: 760px;\r\n  margin: 0 auto;\r\n  color: #31586D;\r\n  font-size: 20px;\r\n  line-height: 1.45;\r\n  font-weight: 500;\r\n}\r\n\r\n.mb-marketing-hero__actions {\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  gap: 56px;\r\n  margin-top: 48px;\r\n}\r\n\r\n.mb-marketing-hero__cta {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  gap: 18px;\r\n  min-width: 320px;\r\n  padding: 18px 28px;\r\n  border-radius: 12px;\r\n  background: #3C809A;\r\n  color: #ffffff !important;\r\n  text-decoration: none;\r\n  font-size: 17px;\r\n  line-height: 1;\r\n  font-weight: 700;\r\n  box-shadow: 0 10px 24px rgba(49,88,109,.16);\r\n  transition: transform .25s ease, background .25s ease;\r\n}\r\n\r\n.mb-marketing-hero__cta:hover {\r\n  background: #356983;\r\n  transform: translateY(-2px);\r\n  color: #ffffff !important;\r\n}\r\n\r\n.mb-marketing-hero__cta span {\r\n  font-size: 20px;\r\n  color: #ffffff;\r\n}\r\n\r\n.mb-marketing-hero__video {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  width: 72px;\r\n  transition: transform .25s ease;\r\n}\r\n\r\n.mb-marketing-hero__video:hover {\r\n  transform: translateY(-2px);\r\n}\r\n\r\n.mb-marketing-hero__video img {\r\n  width: 72px;\r\n  height: auto;\r\n  display: block;\r\n}\r\n\r\n.mb-marketing-hero__graphic {\r\n  position: absolute;\r\n  top: 18px;\r\n  right: 80px;\r\n  width: 320px;\r\n  z-index: 1;\r\n  pointer-events: none;\r\n}\r\n\r\n.mb-marketing-hero__graphic img {\r\n  width: 100%;\r\n  height: auto;\r\n  display: block;\r\n}\r\n\r\n@media (max-width: 1200px) {\r\n  .mb-marketing-hero__inner {\r\n    padding: 28px 40px 44px;\r\n  }\r\n\r\n  .mb-marketing-hero__content {\r\n    padding-right: 220px;\r\n  }\r\n\r\n  .mb-marketing-hero__graphic {\r\n    width: 260px;\r\n    right: 20px;\r\n    top: 30px;\r\n    opacity: .9;\r\n  }\r\n\r\n  .mb-marketing-hero h2 {\r\n    font-size: 58px;\r\n  }\r\n}\r\n\r\n@media (max-width: 767px) {\r\n  .mb-marketing-hero__inner {\r\n    min-height: auto;\r\n    padding: 24px 18px 42px;\r\n  }\r\n\r\n  .mb-marketing-hero__content {\r\n    margin-top: 38px;\r\n    padding: 0;\r\n  }\r\n\r\n  .mb-marketing-hero h2 {\r\n    font-size: 38px;\r\n  }\r\n\r\n  .mb-marketing-hero__lead {\r\n    max-width: 100%;\r\n    font-size: 16px;\r\n  }\r\n\r\n  .mb-marketing-hero__actions {\r\n    flex-direction: column;\r\n    gap: 28px;\r\n    margin-top: 36px;\r\n  }\r\n\r\n  .mb-marketing-hero__cta {\r\n    width: 100%;\r\n    max-width: 360px;\r\n    min-width: 0;\r\n    font-size: 15px;\r\n  }\r\n\r\n  .mb-marketing-hero__video,\r\n  .mb-marketing-hero__video img {\r\n    width: 64px;\r\n  }\r\n\r\n  .mb-marketing-hero__graphic {\r\n    position: relative;\r\n    top: auto;\r\n    right: auto;\r\n    width: 180px;\r\n    margin: 24px auto 0;\r\n  }\r\n}\r\n```\r\n\r\n  <\/style>\r\n\r\n  <div class=\"mb-marketing-hero__inner\">\r\n\r\n```\r\n<div class=\"mb-marketing-hero__graphic\">\r\n  <img data-recalc-dims=\"1\" decoding=\"async\"\r\n    src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/04\/Marketing.png?w=800&#038;ssl=1\"\r\n    alt=\"\"\r\n  >\r\n<\/div>\r\n\r\n<div class=\"mb-marketing-hero__container\">\r\n\r\n  <p class=\"mb-marketing-hero__eyebrow\">\r\n    Ejecuci\u00f3n continua en marketing.\r\n  <\/p>\r\n\r\n  <div class=\"mb-marketing-hero__content\">\r\n\r\n    <h2>\r\n      \u00c1rea Marketing\r\n    <\/h2>\r\n\r\n    <p class=\"mb-marketing-hero__lead\">\r\n      MasterBase\u00ae ejecuta procesos de marketing mediante Aut\u00f3matas, coordinando comunicaciones y ampliando la capacidad operativa de forma continua y bajo control.\r\n\r\n    <\/p>\r\n\r\n    <div class=\"mb-marketing-hero__actions\">\r\n\r\n      <a\r\n        href=\"https:\/\/masterbase.com\/productos\/\"\r\n        class=\"mb-marketing-hero__cta\"\r\n      >\r\n        Conoce nuestros productos\r\n        <span>&gt;&gt;<\/span>\r\n      <\/a>\r\n\r\n      <a\r\n        href=\"#\"\r\n        class=\"mb-marketing-hero__video\"\r\n        aria-label=\"Ver video\"\r\n      >\r\n        <img decoding=\"async\"\r\n          src=\"\"\r\n          alt=\"\"\r\n        >\r\n      <\/a>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/div>\r\n```\r\n\r\n  <\/div>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d8dfc8 e-flex e-con-boxed e-con e-parent\" data-id=\"4d8dfc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b05f4ba elementor-widget elementor-widget-html\" data-id=\"b05f4ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"mb-problem-block\">\r\n  <div class=\"mb-problem-container\">\r\n\r\n    <div class=\"mb-problem-content\">\r\n\r\n      <div class=\"mb-problem-kicker\">\r\n        <span class=\"mb-kicker-icon\">\r\n          <svg viewBox=\"0 0 24 24\" fill=\"none\">\r\n            <path d=\"M12 7V12\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"\/>\r\n            <path d=\"M12 16H12.01\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\r\n            <path d=\"M10.2 4.8L3.1 17.2C2.45 18.35 3.26 19.8 4.58 19.8H19.42C20.74 19.8 21.55 18.35 20.9 17.2L13.8 4.8C13.14 3.65 10.86 3.65 10.2 4.8Z\" stroke=\"currentColor\" stroke-width=\"1.7\"\/>\r\n          <\/svg>\r\n        <\/span>\r\n        <p>EL PROBLEMA OPERATIVO<\/p>\r\n      <\/div>\r\n\r\n      <h2>Cuando el marketing depende de tareas manuales, la operaci\u00f3n pierde continuidad<\/h2>\r\n\r\n      <p>\r\n        En muchas organizaciones, las campa\u00f1as, comunicaciones y procesos de marketing se ejecutan mediante m\u00faltiples herramientas, tareas repetitivas y coordinaci\u00f3n manual.\r\n      <\/p>\r\n\r\n      <p>\r\n        Esto dificulta mantener continuidad operacional, reaccionar en tiempo real y sostener comunicaciones relevantes a escala.\r\n      <\/p>\r\n\r\n      <div class=\"mb-problem-impact\">\r\n        <h3>La operaci\u00f3n termina dependiendo de<\/h3>\r\n        <ul>\r\n          <li>ejecuci\u00f3n manual<\/li>\r\n          <li>seguimiento constante;;<\/li>\r\n          <li>procesos fragmentados;<\/li>\r\n          <li>y coordinaci\u00f3n dispersa entre sistemas y equipos<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <p>\r\n        El resultado es una operaci\u00f3n m\u00e1s fr\u00e1gil, con mayor carga manual y menor capacidad para escalar.\r\n      <\/p>\r\n\r\n      <div class=\"mb-problem-cards\">\r\n\r\n        <div class=\"mb-problem-card\">\r\n          <span>\r\n            <svg viewBox=\"0 0 24 24\" fill=\"none\">\r\n              <path d=\"M4 7L12 3L20 7L12 11L4 7Z\" stroke=\"currentColor\" stroke-width=\"1.7\"\/>\r\n              <path d=\"M4 12L12 16L20 12\" stroke=\"currentColor\" stroke-width=\"1.7\"\/>\r\n              <path d=\"M4 17L12 21L20 17\" stroke=\"currentColor\" stroke-width=\"1.7\"\/>\r\n            <\/svg>\r\n          <\/span>\r\n          <p>Menor capacidad de ejecuci\u00f3n<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mb-problem-card\">\r\n          <span>\r\n            <svg viewBox=\"0 0 24 24\" fill=\"none\">\r\n              <path d=\"M3.5 6.5H20.5V18H3.5V6.5Z\" stroke=\"currentColor\" stroke-width=\"1.7\"\/>\r\n              <path d=\"M4 7L12 13L20 7\" stroke=\"currentColor\" stroke-width=\"1.7\"\/>\r\n            <\/svg>\r\n          <\/span>\r\n          <p>P\u00e9rdida continua<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mb-problem-card\">\r\n          <span>\r\n            <svg viewBox=\"0 0 24 24\" fill=\"none\">\r\n              <path d=\"M20 12A8 8 0 0 1 5.3 16.4\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"\/>\r\n              <path d=\"M4 12A8 8 0 0 1 18.7 7.6\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"\/>\r\n              <path d=\"M5 19V16H8\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"\/>\r\n              <path d=\"M19 5V8H16\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"\/>\r\n            <\/svg>\r\n          <\/span>\r\n          <p>Dificultad para operar a escala<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mb-problem-card\">\r\n          <span>\r\n            <svg viewBox=\"0 0 24 24\" fill=\"none\">\r\n              <path d=\"M12 9V13\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"\/>\r\n              <path d=\"M12 17H12.01\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\r\n              <path d=\"M10.2 4.8L3.1 17.2C2.45 18.35 3.26 19.8 4.58 19.8H19.42C20.74 19.8 21.55 18.35 20.9 17.2L13.8 4.8C13.14 3.65 10.86 3.65 10.2 4.8Z\" stroke=\"currentColor\" stroke-width=\"1.7\"\/>\r\n            <\/svg>\r\n          <\/span>\r\n          <p>Menor capacidad de interacciones con clientes<\/p>\r\n        <\/div>\r\n\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"mb-problem-visual\">\r\n      <div class=\"mb-visual-orbit\"><\/div>\r\n      <div class=\"mb-visual-core\">\r\n        <div class=\"mb-cube mb-cube-main\"><\/div>\r\n        <div class=\"mb-cube mb-cube-one\"><\/div>\r\n        <div class=\"mb-cube mb-cube-two\"><\/div>\r\n      <\/div>\r\n      <span class=\"mb-node mb-node-one\"><\/span>\r\n      <span class=\"mb-node mb-node-two\"><\/span>\r\n      <span class=\"mb-node mb-node-three\"><\/span>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<style>\r\n.mb-problem-block{\r\n  width:100%;\r\n  padding:90px 0;\r\n  background:transparent;\r\n  font-family:'Noto Sans', Inter, Arial, sans-serif;\r\n}\r\n\r\n.mb-problem-container{\r\n  max-width:1240px;\r\n  margin:0 auto;\r\n  padding:0 32px;\r\n  display:grid;\r\n  grid-template-columns:minmax(420px,560px) 1fr;\r\n  gap:76px;\r\n  align-items:center;\r\n}\r\n\r\n.mb-problem-content{\r\n  background:#ffffff;\r\n  border:1px solid rgba(60,128,154,.16);\r\n  border-radius:4px;\r\n  padding:34px 34px 30px;\r\n  box-shadow:0 24px 70px rgba(24,41,52,.08);\r\n}\r\n\r\n.mb-problem-kicker{\r\n  display:inline-flex;\r\n  align-items:center;\r\n  gap:8px;\r\n  margin-bottom:24px;\r\n}\r\n\r\n.mb-kicker-icon{\r\n  width:24px;\r\n  height:24px;\r\n  border-radius:6px;\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n  color:#2E4B5B;\r\n  background:#8EC1D2;\r\n}\r\n\r\n.mb-kicker-icon svg{\r\n  width:13px;\r\n  height:13px;\r\n}\r\n\r\n.mb-problem-kicker p{\r\n  margin:0;\r\n  font-size:8px;\r\n  line-height:1;\r\n  letter-spacing:.22em;\r\n  font-weight:800;\r\n  color:#182934;\r\n  text-transform:uppercase;\r\n}\r\n\r\n.mb-problem-content h2{\r\n  margin:0 auto 28px;\r\n  max-width:470px;\r\n  font-size:38px;\r\n  line-height:1.08;\r\n  letter-spacing:-.035em;\r\n  text-align:center;\r\n  color:#071B33;\r\n  font-weight:800;\r\n}\r\n\r\n.mb-problem-content > p{\r\n  margin:0 0 20px;\r\n  font-size:16px;\r\n  line-height:1.65;\r\n  color:#0E2038;\r\n  font-weight:400;\r\n}\r\n\r\n.mb-problem-impact{\r\n  margin:26px 0 22px;\r\n}\r\n\r\n.mb-problem-impact h3{\r\n  margin:0 0 12px;\r\n  font-size:22px;\r\n  line-height:1.2;\r\n  color:#31586D;\r\n  font-weight:800;\r\n}\r\n\r\n.mb-problem-impact ul{\r\n  margin:0;\r\n  padding-left:20px;\r\n}\r\n\r\n.mb-problem-impact li{\r\n  margin-bottom:8px;\r\n  font-size:16px;\r\n  line-height:1.5;\r\n  color:#0E2038;\r\n  font-weight:400;\r\n}\r\n\r\n.mb-problem-cards{\r\n  display:grid;\r\n  grid-template-columns:repeat(4,1fr);\r\n  gap:8px;\r\n  margin-top:30px;\r\n}\r\n\r\n.mb-problem-card{\r\n  min-height:88px;\r\n  padding:12px 7px 10px;\r\n  border:1px solid #BDDCE5;\r\n  border-radius:8px;\r\n  background:#FBFEFF;\r\n  display:flex;\r\n  flex-direction:column;\r\n  align-items:center;\r\n  justify-content:flex-start;\r\n  text-align:center;\r\n}\r\n\r\n.mb-problem-card span{\r\n  width:20px;\r\n  height:20px;\r\n  margin-bottom:8px;\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n  color:#2E4B5B;\r\n}\r\n\r\n.mb-problem-card svg{\r\n  width:15px;\r\n  height:15px;\r\n}\r\n\r\n.mb-problem-card p{\r\n  margin:0;\r\n  max-width:76px;\r\n  font-size:10px !important;\r\n  line-height:1.12 !important;\r\n  font-weight:600 !important;\r\n  letter-spacing:-.02em;\r\n  color:#071B33;\r\n}\r\n\r\n.mb-problem-visual{\r\n  position:relative;\r\n  min-height:520px;\r\n  border-radius:34px;\r\n  overflow:hidden;\r\n  background:\r\n    radial-gradient(circle at 55% 48%, rgba(142,193,210,.45), rgba(240,248,250,0) 42%),\r\n    linear-gradient(135deg, #F0F8FA 0%, #ffffff 52%, #DAECF1 100%);\r\n}\r\n\r\n.mb-visual-orbit{\r\n  position:absolute;\r\n  inset:70px;\r\n  border:1px solid rgba(60,128,154,.25);\r\n  border-radius:50%;\r\n}\r\n\r\n.mb-visual-orbit::before,\r\n.mb-visual-orbit::after{\r\n  content:\"\";\r\n  position:absolute;\r\n  inset:40px;\r\n  border:1px dashed rgba(87,158,183,.28);\r\n  border-radius:50%;\r\n  transform:rotate(-18deg);\r\n}\r\n\r\n.mb-visual-orbit::after{\r\n  inset:88px;\r\n  border-style:solid;\r\n  opacity:.6;\r\n  transform:rotate(18deg);\r\n}\r\n\r\n.mb-visual-core{\r\n  position:absolute;\r\n  left:50%;\r\n  top:50%;\r\n  width:210px;\r\n  height:210px;\r\n  transform:translate(-50%,-50%);\r\n  border-radius:50%;\r\n  background:radial-gradient(circle, rgba(142,193,210,.5), rgba(255,255,255,.25) 68%);\r\n  box-shadow:0 28px 70px rgba(53,105,131,.22);\r\n}\r\n\r\n.mb-cube{\r\n  position:absolute;\r\n  border-radius:14px;\r\n  background:linear-gradient(145deg,#579EB7,#2E4B5B);\r\n  box-shadow:0 18px 44px rgba(46,75,91,.28);\r\n}\r\n\r\n.mb-cube-main{\r\n  width:112px;\r\n  height:112px;\r\n  left:49px;\r\n  top:44px;\r\n}\r\n\r\n.mb-cube-one{\r\n  width:74px;\r\n  height:74px;\r\n  left:18px;\r\n  top:122px;\r\n  opacity:.68;\r\n  background:linear-gradient(145deg,#BDDCE5,#3C809A);\r\n}\r\n\r\n.mb-cube-two{\r\n  width:62px;\r\n  height:62px;\r\n  right:18px;\r\n  top:120px;\r\n  opacity:.72;\r\n  background:linear-gradient(145deg,#8EC1D2,#356983);\r\n}\r\n\r\n.mb-node{\r\n  position:absolute;\r\n  width:54px;\r\n  height:54px;\r\n  border-radius:16px;\r\n  background:#ffffff;\r\n  border:1px solid rgba(60,128,154,.18);\r\n  box-shadow:0 20px 45px rgba(24,41,52,.1);\r\n}\r\n\r\n.mb-node::after{\r\n  content:\"\";\r\n  position:absolute;\r\n  inset:16px;\r\n  border-radius:50%;\r\n  background:#3C809A;\r\n}\r\n\r\n.mb-node-one{left:14%;top:24%;}\r\n.mb-node-two{right:14%;top:18%;}\r\n.mb-node-three{right:18%;bottom:20%;}\r\n\r\n@media (max-width:1024px){\r\n  .mb-problem-container{\r\n    grid-template-columns:1fr;\r\n    gap:44px;\r\n  }\r\n\r\n  .mb-problem-content h2{\r\n    max-width:none;\r\n  }\r\n\r\n  .mb-problem-visual{\r\n    min-height:420px;\r\n  }\r\n}\r\n\r\n@media (max-width:640px){\r\n  .mb-problem-block{\r\n    padding:64px 0;\r\n  }\r\n\r\n  .mb-problem-container{\r\n    padding:0 20px;\r\n  }\r\n\r\n  .mb-problem-content{\r\n    padding:26px 18px 22px;\r\n  }\r\n\r\n  .mb-problem-content h2{\r\n    font-size:30px;\r\n  }\r\n\r\n  .mb-problem-content > p,\r\n  .mb-problem-impact li{\r\n    font-size:15px;\r\n  }\r\n\r\n  .mb-problem-cards{\r\n    grid-template-columns:repeat(2,1fr);\r\n  }\r\n\r\n  .mb-problem-card p{\r\n    font-size:10px !important;\r\n    line-height:1.12 !important;\r\n    font-weight:600 !important;\r\n  }\r\n\r\n  .mb-problem-visual{\r\n    min-height:320px;\r\n  }\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa45e5b e-flex e-con-boxed e-con e-parent\" data-id=\"aa45e5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-242b504 elementor-widget elementor-widget-html\" data-id=\"242b504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"mb-product-carousel\">\r\n  <style>\r\n    .mb-product-carousel {\r\n      width: 100%;\r\n      padding: 72px 0;\r\n      overflow: hidden;\r\n      font-family: Arial, sans-serif;\r\n      background: transparent;\r\n    }\r\n\r\n    .mb-product-carousel * {\r\n      box-sizing: border-box;\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-header {\r\n      text-align: center;\r\n      margin-bottom: 42px;\r\n      padding: 0 20px;\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-header h2 {\r\n      color: #182934;\r\n      font-size: clamp(28px, 3vw, 38px);\r\n      margin: 0 0 14px;\r\n      font-weight: 800;\r\n      letter-spacing: -0.02em;\r\n      line-height: 1.15;\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-header p {\r\n      color: #31586D;\r\n      margin: 0 auto;\r\n      max-width: 860px;\r\n      opacity: 0.9;\r\n      font-size: 17px;\r\n      line-height: 1.6;\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-shell {\r\n      position: relative;\r\n      width: 100%;\r\n      max-width: 1180px;\r\n      margin: 0 auto;\r\n      padding: 0 54px;\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-viewport {\r\n      width: 100%;\r\n      overflow: hidden;\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-track {\r\n      display: flex;\r\n      gap: 22px;\r\n      transition: transform 0.45s ease;\r\n      will-change: transform;\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-slide {\r\n      flex: 0 0 calc((100% - 44px) \/ 3);\r\n      min-width: 0;\r\n    }\r\n\r\n    .mb-product-carousel .mb-product-card-link {\r\n      display: block;\r\n      height: 100%;\r\n      text-decoration: none;\r\n      color: inherit;\r\n    }\r\n\r\n    .mb-product-carousel .mb-product-card {\r\n      position: relative;\r\n      min-height: 290px;\r\n      height: 100%;\r\n      padding: 46px 34px 40px;\r\n      display: flex;\r\n      align-items: center;\r\n      overflow: hidden;\r\n      border-radius: 28px;\r\n      color: #182934;\r\n      background: var(--card-bg);\r\n      box-shadow:\r\n        0 20px 50px rgba(24, 41, 52, .12),\r\n        0 8px 24px rgba(24, 41, 52, .06);\r\n      transition: transform .3s ease, box-shadow .3s ease, filter .3s ease;\r\n    }\r\n\r\n    .mb-product-carousel .mb-product-card::before,\r\n    .mb-product-carousel .mb-product-card::after {\r\n      content: \"\";\r\n      position: absolute;\r\n      left: -12%;\r\n      width: 125%;\r\n      height: 105px;\r\n      border-radius: 50%;\r\n      z-index: 0;\r\n      pointer-events: none;\r\n    }\r\n\r\n    .mb-product-carousel .mb-product-card::before {\r\n      top: -56px;\r\n      background: var(--wave-top);\r\n      transform: rotate(7deg);\r\n      opacity: .82;\r\n    }\r\n\r\n    .mb-product-carousel .mb-product-card::after {\r\n      bottom: -54px;\r\n      background: var(--wave-bottom);\r\n      transform: rotate(-6deg);\r\n      opacity: .92;\r\n    }\r\n\r\n    .mb-product-carousel .mb-product-copy {\r\n      position: relative;\r\n      z-index: 2;\r\n      max-width: 94%;\r\n    }\r\n\r\n    .mb-product-carousel .mb-product-copy h3 {\r\n      color: #182934;\r\n      margin: 0 0 24px;\r\n      font-size: 28px;\r\n      line-height: 1.12;\r\n      font-weight: 800;\r\n      letter-spacing: -0.02em;\r\n    }\r\n\r\n    .mb-product-carousel .mb-product-copy p {\r\n      color: #2E4B5B;\r\n      margin: 0 0 20px;\r\n      font-size: 16px;\r\n      line-height: 1.5;\r\n      font-weight: 500;\r\n    }\r\n\r\n    .mb-product-carousel .mb-product-copy span {\r\n      display: inline-flex;\r\n      align-items: center;\r\n      justify-content: center;\r\n      background: #3C809A;\r\n      color: #F0F8FA;\r\n      padding: 10px 14px;\r\n      border-radius: 8px;\r\n      font-weight: 800;\r\n      font-size: 14px;\r\n      transition: background .25s ease, transform .25s ease, box-shadow .25s ease;\r\n    }\r\n\r\n    .mb-product-carousel .mb-product-card-link:hover .mb-product-card {\r\n      transform: translateY(-4px);\r\n      filter: brightness(1.02);\r\n      box-shadow:\r\n        0 30px 70px rgba(24, 41, 52, .16),\r\n        0 12px 30px rgba(24, 41, 52, .08);\r\n    }\r\n\r\n    .mb-product-carousel .mb-product-card-link:hover .mb-product-copy span {\r\n      background: #182934;\r\n      transform: translateX(4px);\r\n      box-shadow: 0 10px 24px rgba(24, 41, 52, .24);\r\n    }\r\n\r\n    .mb-product-carousel .card-1 {\r\n      --card-bg: #F0F8FA;\r\n      --wave-top: #DAECF1;\r\n      --wave-bottom: #579EB7;\r\n    }\r\n\r\n    .mb-product-carousel .card-2 {\r\n      --card-bg: #DAECF1;\r\n      --wave-top: #F0F8FA;\r\n      --wave-bottom: #3C809A;\r\n    }\r\n\r\n    .mb-product-carousel .card-3 {\r\n      --card-bg: #BDDCE5;\r\n      --wave-top: #DAECF1;\r\n      --wave-bottom: #356983;\r\n    }\r\n\r\n    .mb-product-carousel .card-4 {\r\n      --card-bg: #8EC1D2;\r\n      --wave-top: #BDDCE5;\r\n      --wave-bottom: #31586D;\r\n    }\r\n\r\n    .mb-product-carousel .card-5 {\r\n      --card-bg: #579EB7;\r\n      --wave-top: #8EC1D2;\r\n      --wave-bottom: #2E4B5B;\r\n    }\r\n\r\n    .mb-product-carousel .card-6 {\r\n      --card-bg: #F0F8FA;\r\n      --wave-top: #BDDCE5;\r\n      --wave-bottom: #356983;\r\n    }\r\n\r\n    .mb-product-carousel .card-7 {\r\n      --card-bg: #DAECF1;\r\n      --wave-top: #8EC1D2;\r\n      --wave-bottom: #31586D;\r\n    }\r\n\r\n    .mb-product-carousel .card-8 {\r\n      --card-bg: #BDDCE5;\r\n      --wave-top: #F0F8FA;\r\n      --wave-bottom: #2B4150;\r\n    }\r\n\r\n    .mb-product-carousel .card-9 {\r\n      --card-bg: #8EC1D2;\r\n      --wave-top: #DAECF1;\r\n      --wave-bottom: #356983;\r\n    }\r\n\r\n    .mb-product-carousel .card-10 {\r\n      --card-bg: #579EB7;\r\n      --wave-top: #BDDCE5;\r\n      --wave-bottom: #31586D;\r\n    }\r\n\r\n    .mb-product-carousel .card-11 {\r\n      --card-bg: #3C809A;\r\n      --wave-top: #8EC1D2;\r\n      --wave-bottom: #182934;\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-arrow {\r\n      position: absolute;\r\n      top: 50%;\r\n      z-index: 20;\r\n      width: 46px;\r\n      height: 46px;\r\n      border-radius: 50%;\r\n      border: none;\r\n      background: rgba(24,41,52,.88);\r\n      color: #ffffff;\r\n      font-size: 30px;\r\n      cursor: pointer;\r\n      display: flex;\r\n      align-items: center;\r\n      justify-content: center;\r\n      transform: translateY(-50%);\r\n      transition: background .25s ease, transform .25s ease;\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-prev {\r\n      left: 4px;\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-next {\r\n      right: 4px;\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-arrow:hover {\r\n      background: #182934;\r\n      transform: translateY(-50%) scale(1.05);\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-dots {\r\n      display: flex;\r\n      justify-content: center;\r\n      gap: 8px;\r\n      margin-top: 28px;\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-dot {\r\n      width: 9px;\r\n      height: 9px;\r\n      padding: 0;\r\n      border: 0;\r\n      border-radius: 999px;\r\n      background: #579EB7;\r\n      opacity: .28;\r\n      cursor: pointer;\r\n      transition: all .25s ease;\r\n    }\r\n\r\n    .mb-product-carousel .mb-carousel-dot.is-active {\r\n      width: 28px;\r\n      opacity: 1;\r\n      background: #31586D;\r\n    }\r\n\r\n    @media (max-width: 1023px) {\r\n      .mb-product-carousel .mb-carousel-slide {\r\n        flex-basis: calc((100% - 22px) \/ 2);\r\n      }\r\n    }\r\n\r\n    @media (max-width: 767px) {\r\n      .mb-product-carousel {\r\n        padding: 48px 0;\r\n      }\r\n\r\n      .mb-product-carousel .mb-carousel-header h2 {\r\n        font-size: 30px;\r\n      }\r\n\r\n      .mb-product-carousel .mb-carousel-header p {\r\n        font-size: 16px;\r\n      }\r\n\r\n      .mb-product-carousel .mb-carousel-shell {\r\n        padding: 0 48px;\r\n      }\r\n\r\n      .mb-product-carousel .mb-carousel-slide {\r\n        flex-basis: 100%;\r\n      }\r\n\r\n      .mb-product-carousel .mb-product-card {\r\n        min-height: 310px;\r\n        padding: 38px 28px;\r\n        border-radius: 24px;\r\n      }\r\n\r\n      .mb-product-carousel .mb-product-copy h3 {\r\n        font-size: 26px;\r\n      }\r\n\r\n      .mb-product-carousel .mb-product-copy p {\r\n        font-size: 16px;\r\n      }\r\n\r\n      .mb-product-carousel .mb-product-copy span {\r\n        font-size: 15px;\r\n      }\r\n\r\n      .mb-product-carousel .mb-carousel-arrow {\r\n        width: 42px;\r\n        height: 42px;\r\n        font-size: 26px;\r\n      }\r\n    }\r\n  <\/style>\r\n\r\n  <div class=\"mb-carousel-header\">\r\n    <h2>Conoce el Ecosistema de Productos MasterBase\u00ae<\/h2>\r\n    <p>\r\n      Son capacidades tecnol\u00f3gicas operadas por Aut\u00f3matas digitales, capaces de ejecutar tareas,\r\n      coordinar sistemas y sostener procesos completos.\r\n    <\/p>\r\n  <\/div>\r\n\r\n  <div class=\"mb-carousel-shell\">\r\n    <button class=\"mb-carousel-arrow mb-carousel-prev\" type=\"button\">\u2039<\/button>\r\n\r\n    <div class=\"mb-carousel-viewport\">\r\n      <div class=\"mb-carousel-track\">\r\n\r\n        <article class=\"mb-carousel-slide\">\r\n          <a href=\"https:\/\/masterbase.com\/rtn\/\" class=\"mb-product-card-link\">\r\n            <div class=\"mb-product-card card-1\">\r\n              <div class=\"mb-product-copy\">\r\n                <h3>Real Time Notification<\/h3>\r\n                <p>Alertas inmediatas en lugar de notificaciones tard\u00edas y fragmentadas<\/p>\r\n                <span>Explora aqu\u00ed &gt;&gt;<\/span>\r\n              <\/div>\r\n            <\/div>\r\n          <\/a>\r\n        <\/article>\r\n\r\n        <article class=\"mb-carousel-slide\">\r\n          <a href=\"https:\/\/masterbase.com\/telemetry\/\" class=\"mb-product-card-link\">\r\n            <div class=\"mb-product-card card-2\">\r\n              <div class=\"mb-product-copy\">\r\n                <h3>Telemetry<\/h3>\r\n                <p>Procesos automatizados y comunicaciones por email ejecutadas de forma efectiva<\/p>\r\n                <span>Explora aqu\u00ed &gt;&gt;<\/span>\r\n              <\/div>\r\n            <\/div>\r\n          <\/a>\r\n        <\/article>\r\n\r\n        <article class=\"mb-carousel-slide\">\r\n          <a href=\"https:\/\/masterbase.com\/iam-security-events\/\" class=\"mb-product-card-link\">\r\n            <div class=\"mb-product-card card-3\">\r\n              <div class=\"mb-product-copy\">\r\n                <h3>IAM Security Events<\/h3>\r\n                <p>Evidencia continua de identificaci\u00f3n y accesos, esencial ante la falta de trazabilidad<\/p>\r\n                <span>Explora aqu\u00ed &gt;&gt;<\/span>\r\n              <\/div>\r\n            <\/div>\r\n          <\/a>\r\n        <\/article>\r\n\r\n        <article class=\"mb-carousel-slide\">\r\n          <a href=\"https:\/\/masterbase.com\/dpm\/\" class=\"mb-product-card-link\">\r\n            <div class=\"mb-product-card card-4\">\r\n              <div class=\"mb-product-copy\">\r\n                <h3>Data Privacy Management<\/h3>\r\n                <p>Cumplimiento oportuno, en lugar de una gesti\u00f3n manual y fragmentada de la privacidad<\/p>\r\n                <span>Explora aqu\u00ed &gt;&gt;<\/span>\r\n              <\/div>\r\n            <\/div>\r\n          <\/a>\r\n        <\/article>\r\n\r\n        <article class=\"mb-carousel-slide\">\r\n          <a href=\"https:\/\/masterbase.com\/mb\/crea-soluciones\/\" class=\"mb-product-card-link\">\r\n            <div class=\"mb-product-card card-5\">\r\n              <div class=\"mb-product-copy\">\r\n                <h3>Automation Studio Build<\/h3>\r\n                <p>Creaci\u00f3n \u00e1gil de soluciones operativas sobre dependencia de desarrollo tradicional<\/p>\r\n                <span>Explora aqu\u00ed &gt;&gt;<\/span>\r\n              <\/div>\r\n            <\/div>\r\n          <\/a>\r\n        <\/article>\r\n\r\n        <article class=\"mb-carousel-slide\">\r\n          <a href=\"https:\/\/masterbase.com\/es\/hr-plus\/\" class=\"mb-product-card-link\">\r\n            <div class=\"mb-product-card card-6\">\r\n              <div class=\"mb-product-copy\">\r\n                <h3>HR Plus<\/h3>\r\n                <p>Agilidad, transparencia y confiabilidad en permisos y ausencias<\/p>\r\n                <span>Explora aqu\u00ed &gt;&gt;<\/span>\r\n              <\/div>\r\n            <\/div>\r\n          <\/a>\r\n        <\/article>\r\n\r\n        <article class=\"mb-carousel-slide\">\r\n          <a href=\"https:\/\/masterbase.com\/filebunker\/\" class=\"mb-product-card-link\">\r\n            <div class=\"mb-product-card card-7\">\r\n              <div class=\"mb-product-copy\">\r\n                <h3>FileBunker<\/h3>\r\n                <p>Custodia documental confiable sobre riesgo de alteraci\u00f3n y p\u00e9rdida de control<\/p>\r\n                <span>Explora aqu\u00ed &gt;&gt;<\/span>\r\n              <\/div>\r\n            <\/div>\r\n          <\/a>\r\n        <\/article>\r\n\r\n        <article class=\"mb-carousel-slide\">\r\n          <a href=\"https:\/\/masterbase.com\/logbunker\/\" class=\"mb-product-card-link\">\r\n            <div class=\"mb-product-card card-8\">\r\n              <div class=\"mb-product-copy\">\r\n                <h3>LogBunker<\/h3>\r\n                <p>Registros confiables y trazables, en lugar de dispersi\u00f3n y falta de integridad<\/p>\r\n                <span>Explora aqu\u00ed &gt;&gt;<\/span>\r\n              <\/div>\r\n            <\/div>\r\n          <\/a>\r\n        <\/article>\r\n\r\n        <article class=\"mb-carousel-slide\">\r\n          <a href=\"https:\/\/masterbase.com\/relay\" class=\"mb-product-card-link\">\r\n            <div class=\"mb-product-card card-9\">\r\n              <div class=\"mb-product-copy\">\r\n                <h3>Relay<\/h3>\r\n                <p>Ejecuci\u00f3n de env\u00edos uno a uno desde sistemas que no fueron dise\u00f1ados para comunicar<\/p>\r\n                <span>Explora aqu\u00ed &gt;&gt;<\/span>\r\n              <\/div>\r\n            <\/div>\r\n          <\/a>\r\n        <\/article>\r\n\r\n        <article class=\"mb-carousel-slide\">\r\n          <a href=\"https:\/\/masterbase.com\/mb\/usa-soluciones\/email-marketing\/\" class=\"mb-product-card-link\">\r\n            <div class=\"mb-product-card card-10\">\r\n              <div class=\"mb-product-copy\">\r\n                <h3>MB3 Email Marketing<\/h3>\r\n                <p>Comunicaci\u00f3n personalizada a escala, con resultados medibles<\/p>\r\n                <span>Explora aqu\u00ed &gt;&gt;<\/span>\r\n              <\/div>\r\n            <\/div>\r\n          <\/a>\r\n        <\/article>\r\n\r\n        <article class=\"mb-carousel-slide\">\r\n          <a href=\"https:\/\/masterbase.com\/en\/MB4%20Email%20and%20Processes\/\">\r\n            <div class=\"mb-product-card card-11\">\r\n              <div class=\"mb-product-copy\">\r\n                <h3>MB4 Email and Processes<\/h3>\r\n                <p>Procesos automatizados y comunicaciones por email ejecutadas de forma efectiva<\/p>\r\n                <span>Explora aqu\u00ed &gt;&gt;<\/span>\r\n              <\/div>\r\n            <\/div>\r\n          <\/a>\r\n        <\/article>\r\n\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <button class=\"mb-carousel-arrow mb-carousel-next\" type=\"button\">\u203a<\/button>\r\n    <div class=\"mb-carousel-dots\"><\/div>\r\n  <\/div>\r\n\r\n  <script>\r\n    (function () {\r\n      var sections = 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