{"id":9748,"date":"2024-02-12T12:17:13","date_gmt":"2024-02-12T10:17:13","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=9748"},"modified":"2024-02-16T16:00:22","modified_gmt":"2024-02-16T14:00:22","slug":"null-poolteabe-pohitoed-mida-peate-teadma","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/fundamentos-de-zero-party-data-lo-que-necesitas-saber\/masterbase\/","title":{"rendered":"Zero Party andmete p\u00f5hit\u00f5ed: mida on vaja teada"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selleks, et luua selliseid suhteid klientidega, peavad kaubam\u00e4rgid juhtima personaliseerimist \u00f5igete andmete abil, st \u00f5iget liiki andmetega. <strong>Zero Party andmed<\/strong> (esimesed l\u00e4hteandmed).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Millised on <\/strong><a><strong>Zero Party andmed<\/strong><\/a><strong>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nullemineku andmed on m\u00e4\u00e4ratletud kui andmed, mida klient on vabatahtlikult ja teadlikult esitanud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Need andmed v\u00f5ivad olla seotud ostukavatsuse, isikliku konteksti v\u00f5i isegi sellega, kuidas klient soovib, et br\u00e4ndi tunnustataks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Need v\u00f5imaldavad kaubam\u00e4rkidel luua tarbijatega otseseid suhteid ja seel\u00e4bi paremini personaliseerida oma turundustegevust, teenuseid, pakkumisi ja tootesoovitusi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tarbijatega otse suheldes, mitte j\u00e4reldusi ja oletusi tehes, kogute neid andmeid lihtsalt k\u00fcsides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kui kliendid usaldavad ja hindavad oma suhtlust kaubam\u00e4rgiga, jagavad nad oma andmeid ennetavalt ja tahtlikult. Seej\u00e4rel saavad kaubam\u00e4rgid kasutada klientide esitatud andmeid, teadmisi ja lubasid, et rakendada personaalsemat turundust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Erinevad andmet\u00fc\u00fcbid vastavalt allikale, millest nad p\u00e4rinevad<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zero Party andmed<\/strong><strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kaubam\u00e4rgid koguvad esmaseid andmeid otse kliendilt, tavaliselt m\u00fc\u00fcgi k\u00e4igus v\u00f5i vormide t\u00e4itmisel; seda t\u00fc\u00fcpi andmed v\u00f5ivad sisaldada varasemaid oste, postiaadresse, tootesoovitusi ja s\u00fcnnikuup\u00e4evi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kuna see p\u00e4rineb otse allikast, annab see v\u00e4\u00e4rtusliku \u00fclevaate sellest, kuidas klient suhtleb br\u00e4ndiga ja kuidas tema k\u00e4itumine aja jooksul muutub.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Teise osapoole andmed<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">See on teise organisatsiooni esimesed l\u00e4hteandmed. Neid jagatakse - mitte m\u00fc\u00fcakse - kahe usaldusv\u00e4\u00e4rse ettev\u00f5tte vahel ning seej\u00e4rel kombineeritakse neid esimese allika andmetega, et suunata tuntud ja tundmatuid sihtr\u00fchmi.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kolmanda osapoole andmed<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Need on erinevate tarnijate kogutud andmed, mida kaubam\u00e4rgid ostavad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seda t\u00fc\u00fcpi andmed v\u00f5ivad sisaldada hulgaliselt isiklikke v\u00f5i anon\u00fc\u00fcmseid andmeid, n\u00e4iteks demograafilisi andmeid ja teavet veebip\u00f5hise tegevuse kohta, millest saab j\u00e4reldada tarbija huvisid ja eelistusi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kolmanda osapoole andmetel on turundajate jaoks teatav v\u00e4\u00e4rtus, kuid nendega kaasneb m\u00e4rkimisv\u00e4\u00e4rne risk.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kuidas koguda Zero Party andmeid ?<\/strong> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Seda t\u00fc\u00fcpi andmete kogumine n\u00f5uab l\u00e4bim\u00f5eldud ja strateegilist l\u00e4henemist. Kaubam\u00e4rgid peaksid p\u00fc\u00fcdma luua personaliseeritud kogemusi, mis on tarbijale lihtsad, l\u00e4bipaistvad ja v\u00e4\u00e4rtuslikud, tagades, et nad m\u00f5istavad, kuidas nende andmeid kasutatakse ja millist kasu nad sellest saavad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kaubam\u00e4rgid peavad pakkuma v\u00e4\u00e4rtuslikku v\u00e4\u00e4rtusvahetust. Nii turundaja kui ka kliendi seisukohast on see v\u00e4\u00e4rtusvahetus lihtne: k\u00fcsi, saa, anna, korda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fcsimustikud, k\u00fcsitlused, auhinnaloosid, QR-koodid m\u00fc\u00fcgikohas, sotsiaalmeedia iseloomustused, et nimetada vaid m\u00f5ningaid, v\u00f5ivad sisaldada premeerimismehhanisme, mis annavad tarbijatele t\u00f5elise p\u00f5hjuse osaleda ja oma andmeid esitada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Isikup\u00e4rastamise eelised<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tarbijad armastavad personaliseerimist, mis p\u00f5hineb esmaste andmete p\u00f5hjal. Oluline on luua arukas s\u00f5numite saatmise strateegia, mis l\u00e4heb kaugemale \"saatke k\u00f5igile\" v\u00f5i personaliseerimisest, mis lihtsalt paneb nime teemaritta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f5numid peaksid pakkuma tooteid, mille vastu klient on huvi tundnud, mis sobivad tema eelarvesse ja sisaldavad d\u00fcnaamilist sisu, kasutades m\u00e4rks\u00f5nu, mis on teadaolevalt kaasamist tekitavad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kliendisuhete loomine<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zero Party Data on suhete turunduse tulevik ja m\u00f5jutab kogu kliendi eluts\u00fcklit, alates kliendihangetusest ja kliendipidamisest kuni lojaalsuseni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alustage juba praegu p\u00fcsivate suhete loomist oma klientidega, pakkudes neile huvitavat v\u00e4\u00e4rtusvahetust, mis viib neid nende teekonnal edasi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lisaks sellele on esmased andmed kriitilise t\u00e4htsusega ajal, mil eraelu puutumatus ja isikup\u00e4rastamine on tarbijate jaoks esmat\u00e4htis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vastavalt uuringutele, n\u00e4iteks Salesforce'i poolt l\u00e4biviidud uuringule, mis n\u00e4itab, et 76% tarbijatest ootab, et ettev\u00f5tted m\u00f5istaksid nende vajadusi ja ootusi, on nende vajadusi ja ootusi k\u00e4sitleva teabe kogumine eduka \u00e4ristrateegia v\u00f5tmeelement. <strong>Zero Party andmed <\/strong>ei ole kasulik mitte ainult kliendikogemuse isikup\u00e4rastamiseks, vaid ka kindla usalduse aluse loomiseks kaubam\u00e4rgi ja tarbija vahel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selline otsene ja konsensuslik l\u00e4henemisviis andmete kogumisele tagab, et kaubam\u00e4rgid j\u00e4\u00e4vad koosk\u00f5lla eraelu puutumatuse eeskirjadega, nagu GDPR ja CCPA, mis annavad tarbijatele kontrolli oma andmete \u00fcle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nende andmete kaasamine ettev\u00f5tte turundusstrateegiasse v\u00f5ib anda m\u00e4rkimisv\u00e4\u00e4rse konkurentsieelise, v\u00f5imaldades neil p\u00f5hjalikult personaliseerida ja ennetada tarbijate vajadusi ja soove, edendades seel\u00e4bi tugevamat ja kauem kestvat suhet.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/et\/es\/es\/es\/es\/saada-ja-tsentraliseerida-igat-liiki-andmeid\/masterbase\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"10229\" data-permalink=\"https:\/\/masterbase.com\/et\/fundamentos-de-zero-party-data-lo-que-necesitas-saber\/masterbase\/captura-de-pantalla-2024-02-16-145849\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Obtener\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?resize=372%2C237&#038;ssl=1\" alt=\"\" class=\"wp-image-10229\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Suhteturundus keskendub pikaajaliste suhete arendamisele otse tarbijatega, m\u00f5istes nende tegelikke vajadusi ja soove, et pakkuda personaalsemaid tooteid ja teenuseid.<\/p>","protected":false},"author":239642484,"featured_media":7067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414,1422],"class_list":["post-9748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-zero-party-data"],"yoast_head":"<!-- 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