{"id":6872,"date":"2023-02-09T21:43:00","date_gmt":"2023-02-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6872"},"modified":"2024-01-09T16:56:17","modified_gmt":"2024-01-09T14:56:17","slug":"e-posti-turunduse-tilkumine-kellad-ja-viled-mida-sa-pead-teadma","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/","title":{"rendered":"Drip e-turunduskampaaniad. Mida on vaja teada"},"content":{"rendered":"<p>Selles artiklis r\u00e4\u00e4gime k\u00f5ige olulisematest asjadest, mida peate teadma, et suurendada tellijate arvu tilgakampaania abil (<em>tilkumine<\/em>) ja saada m\u00fc\u00fcki s\u00f5numite jadade kaudu.<\/p>\n<p><strong style=\"font-weight: bold;\">Mis on tilkuv e-posti turunduskampaania?<\/strong><\/p>\n<p>M\u00f5nikord nimetatakse seda autoresponderi ts\u00fckliks, see on s\u00f5numite jada, mis saadetakse e-posti teel potentsiaalsele tellijale teatud aja jooksul.<\/p>\n<p>Need on automatiseeritud \"pane ja unusta\" kampaaniad. K\u00f5ige levinumad on tervituss\u00f5numite jada ja ostukorvist loobumise jada.<\/p>\n<p>Drip-kampaania v\u00f5ib olla nii keeruline v\u00f5i lihtne, kui soovite. Tervituskampaania v\u00f5ib n\u00e4iteks koosneda mitmest s\u00f5numist, mis saadetakse j\u00e4rjestikku, \u00fcks s\u00f5num p\u00e4evas, kasutades automaatset e-posti vastamistarkvara, nagu seda pakub MasterBase\u00ae.<\/p>\n<p>See n\u00e4eks v\u00e4lja nii, nagu on n\u00e4idatud nendel piltidel:<\/p>\n<p><a style=\"user-select: auto;\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1010\/63ebcdeb17dcfa0010c4692e\/plsj2sx2bfaa7k7xc614nlnfd2f9xvpujdice7h9hqaf1dvgwn3c50arvlyahg8d\" width=\"640\" data-pin-me-only=\"true\" \/><\/a><\/p>\n<p>Selliseid tulemusi ei saavutata aga ainult s\u00f5numite sagedusega. Hea tilguti-kampaania on t\u00f5hus, sest see on loodud k\u00f5iki p\u00f5hjuseid silmas pidades, miks inimene peaks lingile kl\u00f5psama, ja kuna neid k\u00fcsimusi on siis kampaania k\u00e4igus \u00fckshaaval k\u00e4sitletud.<\/p>\n<p>Siin on n\u00e4ide ostukorvist loobumise kampaania kohta, mis sisaldab v\u00e4ikest ajukaarti, mis n\u00e4itab erinevaid p\u00f5hjuseid, miks keegi ei pruugi ostu sooritada.<\/p>\n<p>Ostmisest loobumise p\u00f5hjused;<\/p>\n<ul>\n<li>Leidsin parema hinna<\/li>\n<li>Laevandus oli v\u00e4ga kallis<\/li>\n<li>Ebaselge tagastamispoliitika<\/li>\n<li>Teil on kahtlusi toote kvaliteedis.<\/li>\n<li>Eelistab osta isiklikult<\/li>\n<\/ul>\n<p>M\u00f5te on selles, et te tuvastate selles nimekirjas k\u00f5ige olulisemad tegurid ja tegelete nendega oma kampaanias. Mida rohkem neid punkte te k\u00e4sitlete, seda rohkem inimesi te kaasate.<\/p>\n<p>S\u00f5num, mida kasutate oma tilguti-kampaanias, peaks keskenduma mingile teemale. \u00c4rge tehke ka seda viga, et mida rohkem e-kirju saadate, seda parem on tulemus. On e-kirju, mida inimesed ei taha saada.<\/p>\n<p>Peate leidma tasakaalu saadetavate s\u00f5numite arvu, nende tegeliku v\u00e4\u00e4rtuse ja soovitud tulemuse vahel. K\u00f5ige tavalisem viga, mida e-posti nimekirja haldajad teevad, on m\u00f5ttetute s\u00f5numite saatmine.<\/p>\n<p><strong style=\"font-weight: bold;\">Kui palju e-kirju peaks olema tilguti-kampaanias?<\/strong><\/p>\n<p>Selliseid tulemusi ei saavutata aga ainult s\u00f5numite sagedusega. Hea tilguti-kampaania on t\u00f5hus, sest see on loodud k\u00f5iki p\u00f5hjuseid silmas pidades, miks inimene peaks lingile kl\u00f5psama, ja kuna neid k\u00fcsimusi on siis kampaania k\u00e4igus \u00fckshaaval k\u00e4sitletud.<\/p>\n<p>Siin on n\u00e4ide ostukorvist loobumise kampaania kohta, mis sisaldab v\u00e4ikest ajukaarti, mis n\u00e4itab erinevaid p\u00f5hjuseid, miks keegi ei pruugi ostu sooritada.<\/p>\n<p>Ostmisest loobumise p\u00f5hjused;<\/p>\n<ul>\n<li>Leidsin parema hinna<\/li>\n<li>Laevandus oli v\u00e4ga kallis<\/li>\n<li>Ebaselge tagastamispoliitika<\/li>\n<li>Teil on kahtlusi toote kvaliteedis.<\/li>\n<li>Eelistab osta isiklikult<\/li>\n<\/ul>\n<p>M\u00f5te on selles, et te tuvastate selles nimekirjas k\u00f5ige olulisemad tegurid ja tegelete nendega oma kampaanias. Mida rohkem neid punkte te k\u00e4sitlete, seda rohkem inimesi te kaasate.<\/p>\n<p>S\u00f5num, mida kasutate oma tilguti-kampaanias, peaks keskenduma mingile teemale. \u00c4rge tehke ka seda viga, et mida rohkem e-kirju saadate, seda parem on tulemus. On e-kirju, mida inimesed ei taha saada.<\/p>\n<p>Peate leidma tasakaalu saadetavate s\u00f5numite arvu, nende tegeliku v\u00e4\u00e4rtuse ja soovitud tulemuse vahel. K\u00f5ige tavalisem viga, mida e-posti nimekirja haldajad teevad, on m\u00f5ttetute s\u00f5numite saatmine.<\/p>\n<p><strong style=\"font-weight: bold;\"><u>3 N\u00e4iteid tilgutus-kampaaniate kohta <\/u><\/strong><\/p>\n<h2>Tervituskampaania<\/h2>\n<p>Esimene e-kiri, mille enamik teie sihtr\u00fchmast saab, on tervituskiri. Soovitatav on saata paari p\u00e4eva jooksul kolm s\u00f5numit. Selle tervitusj\u00e4rjekorra eesm\u00e4rk on tutvustada k\u00fclastajatele teie veebisaiti ja teie ettev\u00f5tet. Teie s\u00f5numid annavad edasi kes, mida, kus, millal ja kuidas teie ettev\u00f5tte ajaloost.<\/p>\n<p>Mida tervituskirjade jada peaks sisaldama: Esimene e-kiri<\/p>\n<ul>\n<li>Tutvustage ennast ja\/v\u00f5i esindatavat ettev\u00f5tet.<\/li>\n<li>Jagage midagi huvitavat v\u00f5i ootamatut enda v\u00f5i oma ettev\u00f5tte kohta.<\/li>\n<li>Seadke ootused selle kohta, mida te t\u00e4idate.<\/li>\n<li>Kutsuge neid \u00fcles teid sotsiaalmeediakanalis j\u00e4lgima v\u00f5i lisage oma e-posti aadressi valimisse.<\/li>\n<li>Esitage neile lubatud sisuuuendus.<\/li>\n<\/ul>\n<p>Esimene e-kiri on v\u00f5rreldav esimese kohtumisega: Mulje, mille see j\u00e4tab, on otsustav.<\/p>\n<p>J\u00e4rgmisel p\u00e4eval saate saata teise e-kirja.<\/p>\n<p>See v\u00f5ib sisaldada linki teie parimale blogipostitusele, videole v\u00f5i millelegi muule kasulikule. Parim oleks, kui see sisu oleks eksklusiivne v\u00f5i \"raskesti leitav\" teie saidil.<\/p>\n<p>Veenduge, et iga teie saadetud e-kiri sisaldab linki eri ressursile. N\u00e4iteks v\u00f5iks esimeses s\u00f5numis olla link PDF-le, teises link teie veebisaidile ja kolmandas link videole.<\/p>\n<p>Publiku saatmine erinevatesse kohtadesse aitab luua ootamatuse tunnet. Inimesed t\u00fcdinevad sellest, et nad saavad n\u00e4dalast n\u00e4dalasse sama asja.<\/p>\n<h2>2. Upsell-kampaania<\/h2>\n<p>E-postim\u00fc\u00fcgipromotsiooni loomulik tulemus on lisam\u00fc\u00fck. See soov osta teisi tooteid on osa ts\u00fcklist: see on siis, kui klient on avatum mingi toote suhtes, mis t\u00e4iendab tema esialgset ostu.<\/p>\n<p>Te peaksite seda vajadust t\u00e4iendavate toodete j\u00e4rele arvestama oma m\u00fc\u00fcgits\u00fcklis.<\/p>\n<p>T\u00e4iendava m\u00fc\u00fcgi haldamiseks on kaks v\u00f5imalust.<\/p>\n<p>Esimene on kohapeal ostukohas. Saate oma sihtr\u00fchma \u00fcles kutsuda tegema t\u00e4iendavat ostu enne v\u00f5i kohe p\u00e4rast esimest ostu.<\/p>\n<p>Teine v\u00f5imalus on e-posti j\u00e4rjestuse kaudu. Te peate oma upsell-j\u00e4rjekorra viieteistk\u00fcmne p\u00e4eva jooksul p\u00e4rast esimest toote ostu oma saidil.<\/p>\n<p>\u00dcmberm\u00fc\u00fcgi puhul kasutatav e-kirjade jada oleks sarnane sellele, mida kasutate m\u00fc\u00fcgiedenduse puhul, kuid oluline on meeles pidada, et sihtr\u00fchm on just ostnud teilt midagi. Seet\u00f5ttu ei pea e-kirjade jada olema nii pikk kui esialgne m\u00fc\u00fcgiedendus. Soovitatav on saata kaks e-kirja: \u00fcks, et teavitada neid sellest, et pakkumine on olemas, ja teine, et hoiatada neid, et pakkumine on l\u00f5ppemas.<\/p>\n<h2>3. S\u00fcnnip\u00e4eva jada<\/h2>\n<p>S\u00fcnnip\u00e4evakampaania on suurep\u00e4rane v\u00f5imalus oma sihtr\u00fchmaga \u00fchenduse loomiseks ja t\u00e4iendava tulu saamiseks. Lisaks saate saata inimestele s\u00fcnnip\u00e4evasoove, mis on hea asi.<\/p>\n<p>S\u00fcnnip\u00e4evakampaania korraldamiseks peate teadma nende s\u00fcnnikuup\u00e4eva.<\/p>\n<p>Selle teabe saate oma tellimisvormis, kuid see v\u00f5ib olla m\u00f5nede inimeste jaoks takistuseks. Kui te seda teed valite, tehke see vabatahtlikuks. Need, kes ei soovi oma s\u00fcnnikuup\u00e4eva esitada, sisestavad lihtsalt valed andmed.<\/p>\n<p>Teine v\u00f5imalus isiku s\u00fcnnikuup\u00e4eva kogumiseks on see, kui ta on juba teie nimekirjas. Selle l\u00e4henemisviisi eelis on see, et k\u00fcsite neid andmeid siis, kui olete juba selle isikuga suhte sisse seadnud. Veelgi olulisem on see, et need, kes osalevad protsessis, teevad seda vabatahtlikult, seega on t\u00f5en\u00e4olisem, et andmed on t\u00f5esed.<\/p>\n<p>S\u00fcnnip\u00e4eva tilgutuskampaania on l\u00fchike ja peaks olema meeldiv. Saatke esimene e-kiri inimese s\u00fcnnip\u00e4eva keskp\u00e4eval. See s\u00f5num v\u00f5ib olla \u00f5nnitluskaart koos sooduskupongiga.<\/p>\n<p>Samal ajal saate j\u00e4rgmisel p\u00e4eval saata j\u00e4relkirja, milles teavitate isikut, et sulgete sooduspakkumise seitsme tunni jooksul. See on hea viis pidada meeles, et paljudel inimestel on oma s\u00fcnnip\u00e4eval paremaid asju teha, kui internetis oste teha. See tekitab ka hirmu, et saamata j\u00e4\u00e4mise tunne.<\/p>\n<p><strong style=\"font-weight: bold;\">Kokkuv\u00f5te<\/strong><\/p>\n<p>Oleme kirjeldanud m\u00f5ningaid turundajate poolt k\u00f5ige sagedamini kasutatavaid tilgutuskampaaniaid. Kui teil on raskusi <u>rahaks muuta<\/u> Kui soovite oma nimekirja kasvatada v\u00f5i lugejaid kaasata, siis loodetavasti on see artikkel raamistikuks, millele tulevikus tugineda. Sest tilguti-kampaaniad peaksid olema teie e-posti turundusstrateegia keskne osa.<\/p>\n<p>Planeerimise ja MasterBase\u00ae e-turundusvahendi kasutamisega saate neid h\u00f5lpsasti kaasata.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-armar-campanas-de-email-marketing-exitosas\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1013\/63ea65fe10e27d0010a81de6\/7234qbsbw8aw2esw8inqq70bzqh8muzya8sy51k6cwfkzcwwgmq3ibofbuszr4y2\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Selles artiklis r\u00e4\u00e4gime k\u00f5ige olulisematest asjadest, mida peate teadma, et suurendada tellijate arvu drip-kampaania abil ja saada s\u00f5numisekventside kaudu m\u00fc\u00fcki.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1as de goteo de email marketing. Lo que necesitas saber - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/et\/e-posti-turunduse-tilkumine-kellad-ja-viled-mida-sa-pead-teadma\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as de goteo de email marketing. Lo que necesitas saber - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En este art\u00edculo abordaremos los aspectos m\u00e1s importantes que debes conocer para aumentar el n\u00famero de suscriptores con una campa\u00f1a de goteo (drip) y para obtener ventas mediante secuencias de mensajes.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/et\/e-posti-turunduse-tilkumine-kellad-ja-viled-mida-sa-pead-teadma\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:56:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/campanasdegoteo.png?fit=1001%2C601&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1001\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Kirjutanud\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Eeldatav lugemisaeg\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-%d0%ba%d0%b0%d0%bf%d0%b5%d0%bb%d1%8c%d0%bd%d1%8b%d0%b9-%d0%ba%d0%be%d0%bb%d0%be%d0%ba%d0%be%d0%bb%d1%8c%d1%87%d0%b8%d0%ba%d0%b8-%d0%b8\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-%d0%ba%d0%b0%d0%bf%d0%b5%d0%bb%d1%8c%d0%bd%d1%8b%d0%b9-%d0%ba%d0%be%d0%bb%d0%be%d0%ba%d0%be%d0%bb%d1%8c%d1%87%d0%b8%d0%ba%d0%b8-%d0%b8\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Campa\u00f1as de goteo de email marketing. 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