{"id":6818,"date":"2024-12-10T21:43:00","date_gmt":"2024-12-10T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6818"},"modified":"2024-12-16T20:26:24","modified_gmt":"2024-12-16T18:26:24","slug":"6-e-posti-turunduse-personaliseerimise-taktikat-mida-peaksite-valtima","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/","title":{"rendered":"6 e-posti turunduse personaliseerimise taktikat, mida tuleks v\u00e4ltida"},"content":{"rendered":"<h3><strong>\u00a0<\/strong>See l\u00e4henemisviis, mida tuntakse kui <strong>partii ja plahvatusmeetod<\/strong>oli ebaefektiivne ja mitte isiklik. Aja jooksul hakkasid kaubam\u00e4rgid segmenteerima sihtr\u00fchmi, kasutades p\u00f5hilisi demograafilisi andmeid, mis oli m\u00e4rkimisv\u00e4\u00e4rne edasiminek.<\/h3>\n<p>T\u00e4nap\u00e4eval kasutavad k\u00f5ige uuenduslikumad kaubam\u00e4rgid l\u00e4henemist, mida tuntakse kui <strong>\u00fcks-\u00fchele personaliseerimine (1:1)<\/strong>. See v\u00f5imaldab neil saata s\u00f5numeid, mis on hoolikalt kohandatud iga kliendi konkreetsetele vajadustele, huvidele ja k\u00e4itumisele.<\/p>\n<p>Vaatamata personaliseerimise edusammudele teevad paljud ettev\u00f5tted siiski vigu, mis v\u00f5ivad nende strateegiat kahjustada ja kliente frustreerida.<\/p>\n<p>Kui soovite oma personaliseerimisp\u00fc\u00fcdlusi maksimeerida, siis on siin, kuidas seda teha. <strong>6 taktikat, mida tuleks igal juhul v\u00e4ltida<\/strong>:<\/p>\n<h2><strong>1. Madalsageduslikel otsingutel p\u00f5hinev personaliseerimine<\/strong><\/h2>\n<p>\u00dchekordsest v\u00f5i juhuslikust otsingust ei piisa, et \u00f5igustada personaliseeritud kampaaniat. N\u00e4iteks keegi, kes on ostnud kingituseks beebitoote, ei soovi t\u00f5en\u00e4oliselt saada pidevalt beebitoodetega seotud kampaaniaid.<\/p>\n<p><strong>N\u00e4ide:<\/strong> Kui klient ostab retseptiraamatu kingituseks, \u00e4rge m\u00e4rgistage teda automaatselt kui retseptihuvilist. Kasutage enne oma kampaaniate personaliseerimist j\u00e4rjepidevamaid k\u00e4itumismustreid.<\/p>\n<p><strong>N\u00f5ukogu:<\/strong> Anal\u00fc\u00fcsige kindlasti kasutajate suhtluse konteksti enne isikup\u00e4rastatud pikaajalise strateegia m\u00e4\u00e4ratlemist.<\/p>\n<h2><strong>2. Kampaaniate saatmine ilma konteksti arvestamata<\/strong><\/h2>\n<p>V\u00e4hesed asjad on pettumust tekitavamad kui toote ostmine ja seej\u00e4rel kohe sama toote eest madalama hinnaga pakkumise saamine. See mitte ainult ei \u00e4rrita klienti, vaid kahjustab ka teie kaubam\u00e4rgi mainet.<\/p>\n<p><strong>N\u00e4ide:<\/strong> Kui klient on just ostnud televiisori, v\u00e4ltige l\u00fchiajaliselt selle mudeliga seotud reklaami saatmist. Selle asemel v\u00f5iksite pakkuda t\u00e4iendavaid lisaseadmeid.<\/p>\n<p><strong>N\u00f5ukogu:<\/strong> V\u00f5tke arvesse ostuajalugu ja hiljutist k\u00e4itumist, et tagada oma pakkumiste asjakohasus ja \u00f5igeaegsus.<\/p>\n<h2><strong>3. Tuginedes ainult asukoha sihtimisele<\/strong><\/h2>\n<p>Geograafiline suunamine v\u00f5ib olla kasulik, kuid see ei tohiks olla ainus kriteerium s\u00f5numite isikup\u00e4rastamiseks. N\u00e4iteks kui keegi otsib restorani linnas, kus ta on puhkusel, ei soovi ta t\u00f5en\u00e4oliselt j\u00e4tkata soovituste saamist p\u00e4rast koju naasmist.<\/p>\n<p><strong>N\u00e4ide:<\/strong> Restoranikett v\u00f5iks kombineerida asukohaandmeid kliendi k\u00fclastuste ajaloo ja kulinaarsete eelistustega, et anda t\u00e4psemaid soovitusi.<\/p>\n<p><strong>N\u00f5ukogu:<\/strong> Kui klient ei reageeri teie retargeting-kampaaniatele 30 p\u00e4eva p\u00e4rast, on k\u00f5ige parem need peatada, et mitte tunduda pealet\u00fckkivana.<\/p>\n<h2><strong>4. Liiga isiklikuks olemine<\/strong><\/h2>\n<p>Isegi kui teil on juurdep\u00e4\u00e4s paljudele kontaktide kohta k\u00e4ivatele andmetele, v\u00e4ltige, et \u00fcks isikustatud s\u00f5num sisaldaks liiga palju andmeid. See v\u00f5ib tekitada kasutajas ebamugavustunnet ja panna teda tajuma teie kaubam\u00e4rki pealet\u00fckkivana.<\/p>\n<p><strong>N\u00e4ide:<\/strong> Selle asemel, et mainida k\u00f5iki andmeid, mis teil kliendi kohta on (nimi, asukoht, ostuajalugu, eelistused jne), piirduge personaliseerimisega \u00fche v\u00f5i kahe p\u00f5hielemendiga, mis annavad s\u00f5numile lisav\u00e4\u00e4rtust.<\/p>\n<p><strong>N\u00f5ukogu:<\/strong> Oluline on leida tasakaal isikup\u00e4rastamise ja privaatsuse vahel.<\/p>\n<h2><strong>5. Isikup\u00e4rastage liiga kiiresti<\/strong><\/h2>\n<p>Isikup\u00e4rastamine peaks olema j\u00e4rkj\u00e4rguline. Kui tellija on \u00e4sja teie nimekirjaga liitunud, \u00e4rge hakake teda kohe pommitama personaliseeritud s\u00f5numitega, mis n\u00e4itavad, kui palju te temast teate. See v\u00f5ib m\u00f5juda hirmutamisena.<\/p>\n<p><strong>N\u00e4ide:<\/strong> Alustage isikliku tervitusega, kasutades nende nime. Seej\u00e4rel lisage j\u00e4rgnevates kampaaniates t\u00e4iendavaid \u00fcksikasju, mis p\u00f5hinevad nende suhtlemisel teie sisuga.<\/p>\n<p><strong>N\u00f5ukogu:<\/strong> Luua kliendiga suhe, enne kui oma s\u00f5numeid liiga palju personaliseerite.<\/p>\n<h2><strong>6. Kontrollimatute andmete kasutamine<\/strong><\/h2>\n<p>\u00dcks levinumaid vigu personaliseerimisel on tuginemine eba\u00f5igetele v\u00f5i valesti sisestatud andmetele. N\u00e4iteks kui klient kirjutab oma nime registreerimisel valesti, on teie personaliseeritud s\u00f5numid eba\u00f5iged, p\u00f5hjustades pahameelt ja kahjustades teie usaldusv\u00e4\u00e4rsust.<\/p>\n<p><strong>N\u00e4ide:<\/strong> Selle asemel, et kasutada potentsiaalselt valesti kirjutatud nime, lisage oma esimestes kampaaniates \u00fcldisem tervitus, n\u00e4iteks \"Tere\", kuni saate teabe \u00f5igsust kinnitada.<\/p>\n<p><strong>N\u00f5ukogu:<\/strong> Rakendage andmete kontrollimise protsessid enne nende kasutamist oma e-posti turunduskampaaniates.<\/p>\n<h2><strong>Kokkuv\u00f5ttes<\/strong><\/h2>\n<p>Isikup\u00e4rastamine on v\u00f5imas vahend klientidega suhtlemiseks ja e-turunduskampaaniate t\u00f5hususe suurendamiseks. Siiski v\u00f5ib see olla ka kahe teraga m\u00f5\u00f5k, kui seda ei kasutata ettevaatlikult. Nende taktikate v\u00e4ltimine v\u00f5imaldab teil luua oma tellijatega tugevama ja ehedama suhte.<\/p>\n<p>Kui soovite optimeerida oma e-posti turundusstrateegiaid usaldusv\u00e4\u00e4rsete ja t\u00f5husate vahenditega, <strong>MasterBase\u00ae<\/strong> on ideaalne lahendus. Rohkem kui 20-aastase turukogemusega ja kohalolekuga mitmes riigis pakub see teile tehnoloogiat, mida vajate oma kampaaniate turvaliseks ja t\u00f5husaks personaliseerimiseks. Alustage oma kommunikatsiooni muutmist juba t\u00e4na!<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=tipos-de-campanas-de-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"240\" data-attachment-id=\"14065\" data-permalink=\"https:\/\/masterbase.com\/et\/4-formas-en-las-que-los-datos-incrementan-la-lealtad-del-cliente\/masterbase\/captura-de-pantalla-2024-05-08-111000\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?fit=372%2C240&amp;ssl=1\" data-orig-size=\"372,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Tipos de Campa\u00f1as de Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?fit=372%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?resize=372%2C240&#038;ssl=1\" alt=\"ebook e-kiri E-posti turunduskampaaniate t\u00fc\u00fcbid\" class=\"wp-image-14065\" style=\"width:840px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>E-posti turundus on viimastel aastatel tohutult arenenud. Varem l\u00f5id spetsialistid lihtsalt \u00fcldise s\u00f5numi ja saatsid selle kogu oma kontaktide nimekirjale.<\/p>","protected":false},"author":239642484,"featured_media":18799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/et\/6-e-posti-turunduse-personaliseerimise-taktikat-mida-peaksite-valtima\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing ha evolucionado enormemente en los \u00faltimos a\u00f1os. 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