{"id":6719,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6719"},"modified":"2024-01-19T19:22:27","modified_gmt":"2024-01-19T17:22:27","slug":"oht-et-laevaliikluse-sagedus-suureneb","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/el-peligro-de-aumentar-la-frecuencia-de-envio\/masterbase\/","title":{"rendered":"Saatmise sageduse suurendamise oht"},"content":{"rendered":"

Veelgi enam, mis juhtub, kui me seda suurendame?<\/strong>\u00a0Kui me seda kahekordistame v\u00f5i kolmekordistame?<\/strong>\u00a0<\/strong><\/h2>\n

Kui suurendate oma e-posti turunduskampaaniate saatmise sagedust \u00fchest kuni kahe v\u00f5i kolme korrani n\u00e4dalas, siis t\u00f5en\u00e4oliselt suureneb ka teie m\u00fc\u00fck. Miks oleks siis halb saata liiga palju s\u00f5numeid?<\/p>\n

Sest te v\u00f5ite kaotada kliente.<\/strong><\/p>\n

Me tegime j\u00e4rgmise testi: me saatsime 2 samav\u00e4\u00e4rset t\u00fc\u00fcpi kampaaniat naiste aluspesu tarbijate segmendile. Kampaaniad sisaldasid v\u00e4ga sarnast pakkumist.<\/p>\n

Kokku 3000 kirjest saadeti grupile A igale aadressile 6 e-posti turunduskampaaniat. R\u00fchmale B saadeti 3 n\u00e4dala jooksul 12 e-turunduskampaaniat iga aadressi kohta.<\/p>\n

Ja me leidsime, et saatmise sageduse suurendamine grupile B tekitas 11% t\u00fchistamist v\u00f5rreldes 5% grupi A puhul.<\/p>\n

Kuid grupis B ostis 15% tellijat, v\u00f5rreldes 6% grupis A.<\/p>\n

Uurides B-r\u00fchma mittekirjutajate kvaliteeti, selgus, et paljud neist (70%) on head kliendid ja on nii enne kui ka p\u00e4rast testi l\u00e4biviimist poes sisse ostnud. See t\u00e4hendab, et nad loobusid kontaktnimekirjast, kuid j\u00e4tkasid poes k\u00e4imist kaupluses.<\/p>\n

Mis puutub t\u00fchistajate kvaliteeti, siis leiti, et nad on teinud enne ja p\u00e4rast testi keskmisest rohkem oste, v\u00f5rreldes r\u00fchma A keskmisega. Teisis\u00f5nu, nad olid head ostjad.<\/p>\n

Seega v\u00f5ib j\u00e4reldada, et kuigi tarnesagedus suurendas konkreetse kampaania m\u00fc\u00fcki, tekitas see m\u00e4rkimisv\u00e4\u00e4rse lekke tellijate hulgas, kellest \u00fcle poole olid v\u00e4ga head kliendid.<\/p>\n

See t\u00f5estab \u00fctluse \"Leiba t\u00e4naseks, n\u00e4lga homseks\" asjakohasust.<\/p>\n

Kui suurendate oma e-posti turunduskampaaniate sagedust, saate rohkem m\u00fc\u00fcki, kuid ka m\u00e4rkimisv\u00e4\u00e4rset tellijate kaotust.<\/p>\n

Oluline on teada, milline on nende kvaliteet, kes otsustavad loobuda tellimusest. Kui kaotate h\u00e4id v\u00f5i parimaid kliente ...., kas tasub suurendada saatmise sagedust?<\/p>\n

Kuidas hoida oma parimaid kliente?<\/strong><\/h2>\n

Kui teete selle testi ja tulemused on sellised, nagu n\u00e4idatud, siis teate, mida j\u00e4reldada.<\/p>\n

\u00dcks lahendus selle asjakohase tellija (kliendi) lekkimise v\u00e4ltimiseks on k\u00e4sitleda seda sagedaste ja oluliste ostjate segmenti teisiti kui teie baasi \u00fclej\u00e4\u00e4nud segmente.<\/p>\n

T\u00f5eline masin, mis m\u00f5nikord uute kampaaniate genereerimine on, takistab meid n\u00e4gemast, et on olemas eri t\u00fc\u00fcpi ostjad ja et neid tuleks k\u00e4sitleda erinevalt.<\/p>\n

Kui t\u00e4htsad kliendid oleks sellest sageduse suurendamisest v\u00e4lja j\u00e4etud, oleks v\u00f5ib-olla saavutatud ainult m\u00fc\u00fcgimahu suurenemine, mitte aga m\u00f5ju tellimuse t\u00fchistamisele, ning taktika oleks olnud toetav.<\/p>\n

P\u00e4rast seda on v\u00f5imalik m\u00f5\u00f5ta, kas 12 saadetist oli piisav v\u00f5i oli vaja 20, kuid see on veel \u00fcks huvitav test, mis tuleb l\u00e4bi viia ja anal\u00fc\u00fcsida.<\/p>\n

J\u00e4reldused<\/strong><\/h2>\n

L\u00fchidalt \u00f6eldes m\u00e4\u00e4rab testimine selgelt kindlaks, mis teie e-posti turunduskampaaniates toimib ja mis mitte.<\/p>\n

Teisest k\u00fcljest ei ole ideaalse sageduse jaoks mingeid retsepte, vaid oluline on tunda oma sihtr\u00fchma ja teada, kuidas nad reageerivad.<\/p>\n

Ja l\u00f5puks, sageduse suurendamisel on m\u00f5ju, mille anal\u00fc\u00fcs v\u00f5ib toimida teie \u00e4rieesm\u00e4rkide kasuks.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Levinud k\u00fcsimus e-posti turundajate seas on, milline on ideaalne saatmissagedus?<\/p>","protected":false},"author":239642484,"featured_media":7734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nEl 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