{"id":6711,"date":"2025-06-10T22:10:25","date_gmt":"2025-06-10T19:10:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6711"},"modified":"2025-06-11T18:49:33","modified_gmt":"2025-06-11T15:49:33","slug":"4-personaliseerimistehnikat-mis-lahevad-nimest-kaugemale","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/","title":{"rendered":"4 personaliseerimistehnikat, mis l\u00e4hevad nimest kaugemale"},"content":{"rendered":"

Me oleme isikup\u00e4rastamise ajastul.<\/strong><\/h2>\n

Iga p\u00e4ev on meie k\u00e4sutuses \u00fcha rohkem andmeid, kuid oluline on osata neid kasutada ja kasutada \u00e4ra nende pakutavaid v\u00f5imalusi.<\/strong><\/h2>\n

\"blog1\"<\/strong><\/p>\n

<\/strong><\/p>\n

T\u00e4nap\u00e4eval on need ettev\u00f5tted, kes on avatud, klikitud ja konversioonikordajate poolest esikohal, need, kes kujundavad igale tellijale t\u00f5eliselt asjakohaseid kogemusi.<\/p>\n

Tutvustame neli t\u00e4iustatud personaliseerimistehnikat koos n\u00e4idete ja edulugudega, mida saate oma j\u00e4rgmistes kampaaniates rakendada.<\/p>\n

1. T\u00e4iustatud k\u00e4itumuslik suunamine<\/strong><\/h2>\n

Anal\u00fc\u00fcsides, kuidas kasutajad teie toodete, s\u00f5numite ja veebisaidiga suhtlevad, saate luua t\u00e4psemaid ja t\u00f5husamaid segmente (allikas: Marketing Week, 2024).<\/p>\n

N\u00e4ide:<\/strong><\/h3>\n

\u00dcks spordikaupade veebipood on avastanud, et \u00fcks grupp kasutajaid k\u00fclastab korduvalt spordijalatsite kategooriat. rada<\/em>kuid ei vii ostuni. Nende kasutajatega luuakse segment ja neile saadetakse s\u00f5num, milles v\u00f5rreldakse mudeleid, pakutakse eksklusiivseid soodustusi ja rahulolevate ostjate iseloomustusi.<\/p>\n

Edulugu:<\/strong><\/h3>\n

Adidas\u00ae rakendas sarnast strateegiat oma \"Ultraboost\" liiniga. Segmenteerides kasutajaid k\u00fclastatud toodete ja sirvimisajaloo alusel, suutsid nad suurendada konversiooni 27% v\u00f5rra personaliseeritud kampaaniate puhul.<\/em> (allikas: Marketing Week, 2024).<\/p>\n

2. D\u00fcnaamiline sisu, mis on kohandatud kasutaja profiilile.<\/strong><\/h2>\n

D\u00fcnaamiline sisu v\u00f5imaldab kuvada \u00fches ja samas s\u00f5numimustris igale kasutajat\u00fc\u00fcbile kohandatud pilte, teksti ja nuppe (allikas: Marketing Week, 2025).<\/p>\n

N\u00e4ide:<\/strong><\/h3>\n

\u00dclikool, mis pakub kraadi\u00f5ppeprogramme, saadab oma kontaktidele sama s\u00f5numi, kuid tehnilise taustaga inimesed n\u00e4evad sisu inseneriteaduse magistri\u00f5ppe kohta ja \u00e4rikoolituse taustaga inimesed saavad teavet erinevate MBA programmide kohta. K\u00f5ik kohandatakse automaatselt \u00fches ja samas postituses.<\/p>\n

Edulugu:<\/strong><\/h3>\n

Netflix\u00ae kasutab oma e-kirjades d\u00fcnaamilist sisu, et kuvada isikup\u00e4rastatud sarjade ja filmide kaaned vastavalt sellele, mida olete vaadanud. See tehnika on suurendanud nende e-kirjakampaaniate CTR-i \u00fcle 40%.<\/em> (allikas: Marketing Week, 2024).<\/p>\n

3. S\u00fcndmuse vallandamise s\u00f5numite automatiseerimine<\/strong><\/h2>\n

Automatiseeritud saadetised, mis p\u00f5hinevad kasutaja k\u00e4itumisel (mida nimetatakse ka \"vallandunud\" s\u00f5numiteks), on oluline, et j\u00e4\u00e4da asjakohaseks.<\/p>\n

N\u00e4ide:<\/strong><\/h3>\n

E-kaubandus seab sisse rea s\u00f5numeid ostukorvist loobumise kohta. P\u00e4rast 2 tunni m\u00f6\u00f6dumist ostuta sulgemisest saavad kasutajad meeldetuletuse. 24 tunni m\u00f6\u00f6dudes saadetakse stiimul 10% allahindlus. Kui nad ostavad, t\u00e4natakse neid toote kasutusjuhendiga.<\/p>\n

Edulugu:<\/strong><\/h3>\n

Amazon\u00ae kasutab s\u00fcndmuste p\u00f5hjal automatiseeritud postituste keerukat v\u00f5rgustikku: mahaj\u00e4etud ostukorvid, otsingulugu, hinnamuutused jne. Hinnanguliselt moodustavad sedalaadi s\u00f5numid 35% tema e-turunduse tuludest.<\/em> (allikas: Omnisend Benchmark Report, 2024).<\/p>\n

4. Asukohap\u00f5hine ja ajap\u00f5hine personaliseerimine<\/strong><\/h2>\n

S\u00f5numite saatmine optimaalsel ajal ja pakkumise kohandamine vastavalt tellija asukohale parandab m\u00e4rkimisv\u00e4\u00e4rselt t\u00f5husust.<\/p>\n

N\u00e4ide:<\/strong><\/h3>\n

Restoranikett saadab kampaaniaid vastavalt piirkonnale, kus kliendid elavad. Kuuma kliimaga piirkondades elavatele inimestele pakutakse keskp\u00e4eval v\u00e4rskendavaid jooke; k\u00fclmas piirkonnas elavatele inimestele pakutakse hommikul kuuma kohvi. K\u00f5ik on automatiseeritud vastavalt IP- ja postiindeksile.<\/p>\n

Edulugu:<\/strong><\/h3>\n

Starbucks\u00ae kohandab oma kampaaniaid vastavalt linnale, ilmale, kohalikele p\u00fchadele ja kellaajale. See suurendas 2023. aastal e-posti teel saadetud kupongide lunastamist 18% v\u00f5rra.<\/em> (allikas: Starbucksi iga-aastane turundusaruanne, 2024).<\/p>\n

Kokkuv\u00f5te<\/strong><\/h2>\n

Nende t\u00e4iustatud tehnikate rakendamine parandab teie kampaania n\u00e4itajaid ja tugevdab teie suhteid klientidega.<\/p>\n

Pidage meeles, et isikup\u00e4rastamine on rohkem kui taktika: see on kliendikeskne m\u00f5tteviis.<\/p>\n

Et viia need tegevused j\u00e4rgmisele tasemele, kaaluge MasterBase\u00ae kasutamist, mis on juhtiv e-posti turundusplatvorm, millel on \u00fcle 20 aasta kogemusi mitmes riigis.<\/p>\n

MasterBase\u00ae v\u00f5imaldab teil automatiseerida, segmenteerida ja personaliseerida oma s\u00f5numeid t\u00e4pselt, t\u00e4nu t\u00e4iustatud tehnoloogiale ja spetsialiseeritud kohalikule toele.<\/p>\n\n\n

\"ebook<\/a>
ebook e-kiri\n Kasutage \u00e4ra tervituskirja v\u00f5imsust\n<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Isikup\u00e4rastamine e-turunduses ei piirdu enam ainult vastuv\u00f5tja nimelise tervitusega.<\/p>","protected":false},"author":239642484,"featured_media":22641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n4 t\u00e9cnicas de personalizaci\u00f3n que van 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