{"id":6627,"date":"2024-08-12T19:03:55","date_gmt":"2024-08-12T16:03:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6627"},"modified":"2024-09-13T13:04:31","modified_gmt":"2024-09-13T10:04:31","slug":"6-b-testimise-viga-mida-valtida-oma-kellade-puhul","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/","title":{"rendered":"6 A\/B testimise viga, mida oma kampaaniates v\u00e4ltida"},"content":{"rendered":"<h1>Kui v\u00f5tate oma t\u00f6\u00f6d t\u00f5siselt ja olete tulemustele orienteeritud, ei taha te j\u00e4tta kasutamata A\/B-testimise tohutut potentsiaali.<\/h1>\n<p><strong>Nad v\u00f5ivad aidata teil avastada suure m\u00f5juga muudatusi teemade, kujunduse, kodulehtede ja muu osas, nagu on \u00fcksikasjalikult kirjeldatud meie artiklis <a href=\"https:\/\/masterbase.com\/et\/es\/es\/es\/5-aspekti-teie-e-posti-turunduse-testimiseks-b\/masterbase\/\">\"5 aspekti teie e-posti turunduses, mida tuleks A\/B testida\".<\/a>.<\/strong><\/p>\n<p>Oma s\u00f5numite A\/B-testimiseks tuleb teil vaid esitada kaks versiooni kahele v\u00e4ikesele tellijar\u00fchmale ja seej\u00e4rel <em>kuulake<\/em>. M\u00f5\u00f5dikud \u00fctlevad teile nende eelistused ja nende p\u00f5hjal saate tegutseda l\u00fchiajaliselt, saates k\u00f5ige t\u00f5husama versiooni \u00fclej\u00e4\u00e4nud sihtr\u00fchmale, v\u00f5i pikemas perspektiivis, kordades seda eelistust tulevastes kampaaniates.<\/p>\n<p><strong>See k\u00f5lab lihtsalt ja MasterBase\u00ae puhul on see veelgi lihtsam, t\u00e4nu meie automatiseeritud protsessile, mille k\u00e4igus valitakse k\u00f5ige t\u00f5husam osa ja saadetakse see kogu baasile. <\/strong>Siiski on ka \u00fcsna lihtne teha A\/B-testimisel vigu ja j\u00f5uda valele j\u00e4reldusele, mis \u00f5\u00f5nestab tulemusi t\u00e4ielikult.<\/p>\n<p>Paljude A\/B-testide tegemine, et j\u00e4reldada, et kehva teostuse t\u00f5ttu ei ole midagi kasulikku teada saanud, on valus. Selle pettumuse v\u00e4ltimiseks soovitame j\u00e4rgida neid 6 n\u00f5uannet, et saada oma A\/B-teste maksimaalselt \u00e4ra kasutada.<\/p>\n<ol>\n<li>\n<h3><strong> Keskenduge oma A\/B-testimisel kampaania aspektidele, millel on k\u00f5ige suurem m\u00f5ju tulemustele.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>M\u00f5nikord v\u00f5ivad v\u00e4ikesed kohandused v\u00e4ikestes elementides teie baromeetri n\u00f5elale hoogu anda, seega keskenduge testimisel s\u00f5numi p\u00f5hielementidele, nagu teemarida, \u00fcleskutsed tegevusele, pildid ja pealkirjad.<\/p>\n<p>Kuid on ka muid elemente, mida tasub proovida:<\/p>\n<ul>\n<li>Automaatsete s\u00f5numite erinev k\u00e4ivitamisloogika<\/li>\n<li>Kui kiiresti saata s\u00f5num p\u00e4rast selle aktiveerimist<\/li>\n<li>Automaatsete s\u00f5numite seeria saatmine v\u00f5i mittesaatmine<\/li>\n<li>Millistel tingimustel j\u00e4etakse automaatne s\u00f5num seerias v\u00e4lja?<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h3><strong> Piirduge A\/B-testimisel \u00fche asjaga korraga.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Kui te ei ole t\u00e4ielikult kaasatud hindamisprotsessi, peaksite A\/B-testimine piirduma \u00fche muudatusega korraga. N\u00e4iteks:<\/p>\n<ul>\n<li>Roheline nupp versus sinine nupp<\/li>\n<li>S\u00f5num koos sotsiaalse t\u00f5estusega vs. s\u00f5num ilma sotsiaalse t\u00f5estuseta<\/li>\n<li>Elustiili kuvand versus toote kuvand<\/li>\n<li>Protsentuaalne allahindlus versus allahindlus arvudes.<\/li>\n<\/ul>\n<p>Kui muuta rohkem kui \u00fchte tegurit versioonide A ja B vahel, oleks v\u00e4ga raske kindlaks teha, milline element on vastutav erinevuse eest.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> See l\u00e4htub selgest h\u00fcpoteesist<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u00c4rge tehke juhuslikke muudatusi lihtsalt selleks, et n\u00e4ha, mis v\u00f5iks toimida. Keskenduge sellele, mida te otsite, ja kasutage seda testimise alusena.<\/p>\n<p>N\u00e4iteks kui p\u00fc\u00fcate suurendada konversioone, v\u00f5ite luua oma s\u00f5numi versiooni, kus \u00fcleskutse tegevusele on ekraani v\u00f5i eelvaate kohal (ATL), et muuta see n\u00e4htavamaks, ja teise versiooni, kus sisu eelneb \u00fcleskutsele (CTA).<\/p>\n<p>Samuti, kui proovite otsustada, kas on hea, kui tervituss\u00f5numi teemarubriigis p\u00f6\u00f6rdute uue tellija poole nimeliselt, peaksite proovima \u00fchte teemarubriiki isikustamisega ja teist ilma.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> Valige v\u00f5itnud testim\u00f5\u00f5dik, mis vastab teie kampaania eesm\u00e4rgile.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Enamiku kampaaniate eesm\u00e4rk on saavutada konversioone, seega peaks teie A\/B-testimine olema suunatud ka nende n\u00e4itajate parandamisele.<\/p>\n<p>Levinud v\u00e4\u00e4rarusaam on, et teemarida v\u00f5ib m\u00f5jutada ainult avamisprotsenti, et s\u00f5num v\u00f5ib m\u00f5jutada ainult klikke ja et maandumislehe sisu v\u00f5ib m\u00f5jutada ainult konversioone.<\/p>\n<p>See ei ole t\u00f5si! Erinevad instantsid ei tegutse isoleeritult. Iga tegur m\u00f5jutab tervikut, sest tellijad tajuvad e-turunduskampaaniaid tervikuna.<\/p>\n<p>Seega ei ole teemarea eesm\u00e4rk mitte avada, vaid tekitada inimesi, kes konverteerivad. Ja samamoodi ei ole sisu eesm\u00e4rk luua klikke, vaid inimesi, kes konverteerivad.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> T\u00f6\u00f6tage v\u00e4lja regulaarne testimisprogramm ja registreerige tulemused.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>A\/B testid, mis on kavandatud <em>ad hoc<\/em> on ebat\u00f5husad, sest need on sporaadilised ja keskenduvad erinevatele eesm\u00e4rkidele. Selleks, et saada A\/B-testimisest k\u00f5ige rohkem kasu, on teil vaja plaani. T\u00f6\u00f6tage v\u00e4lja testimise ajakava, mis j\u00e4lgib:<\/p>\n<ul>\n<li>Teooriad, mida te p\u00fc\u00fcate kinnitada<\/li>\n<li>Milliseid e-posti aadresse te kasutate iga teooria testimiseks?<\/li>\n<li>Iga testi tulemused ja nende m\u00f5ju teie edasistele testikavadele.<\/li>\n<li>P\u00fc\u00fcdke lisada A\/B-testi v\u00e4hemalt oma levitamise 50%-sse.<\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h3><strong> Kinnitage katsetulemused<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u00dcksik A\/B test ei ole igavesti l\u00f5plik. L\u00fchiajaliselt v\u00f5ib igasugune t\u00f5us, mida n\u00e4ete, olla uudsuse efekti tulemus. Tellijaid k\u00f6idab uus, mis v\u00f5ib viia selleni, et nad hindavad \u00fcle mis tahes muudatusi, mida te teete.<\/p>\n<p>Uudsuse efekt kaob \u00fcsna kiiresti. Seega, kui te teete sama testi kaks v\u00f5i kolm korda m\u00f5ne aja jooksul, siis ei ole uudsuse m\u00f5ju enam olemas ja te saate m\u00f5\u00f5ta muudatuse tegelikku m\u00f5ju.<\/p>\n<p>Pikemas perspektiivis on tarbijate k\u00e4itumine ja hoiakud erinevad. Teie kontaktnimekirja koosseis v\u00f5ib samuti muutuda s\u00f5ltuvalt tellijate hankimise tavast, teie toote- v\u00f5i teenusepakkumiste muutmisest, laienemisest uutele territooriumidele v\u00f5i uutelt territooriumidelt ja muudest teguritest.<\/p>\n<p>Mida kindlam on katse \u00f5nnestumine, seda kauem v\u00f5ite selle uuesti kinnitamisega oodata. Kuid aja jooksul soovite iga testi regulaarselt v\u00e4hemalt \u00fcks v\u00f5i kaks korda kinnitada, mis t\u00f5estab taas kord, et A\/B-testimise kava on h\u00e4davajalik.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-basica-para-realizar-pruebas-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15740\" data-permalink=\"https:\/\/masterbase.com\/et\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/captura-de-pantalla-2024-08-12-175309\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" data-orig-size=\"373,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook  Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" class=\"wp-image-15740 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309-300x191.png?resize=495%2C315&#038;ssl=1\" alt=\"ebook P\u00f5hijuhend TESTIMINE E-postiturunduses\" width=\"495\" height=\"315\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?w=373&amp;ssl=1 373w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>A\/B-testimine on rohkem kui soovitatav, see on h\u00e4davajalik; vastasel juhul m\u00e4ngite oma kampaaniate tulemustega ainult oletusi.<\/p>","protected":false},"author":239642484,"featured_media":15770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 errores de Pruebas A\/B que debes evitar en tus campa\u00f1as - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Si te tomas en tu serio tu trabajo y est\u00e1s orientado al logro de resultados, no querr\u00e1s desaprovechar el enorme potencial de las Pruebas A\/B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/et\/6-b-testimise-viga-mida-valtida-oma-kellade-puhul\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 errores de Pruebas A\/B que debes evitar en tus campa\u00f1as - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Si te tomas en tu serio tu trabajo y est\u00e1s orientado al logro de resultados, no 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