{"id":6600,"date":"2023-03-13T21:43:00","date_gmt":"2023-03-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6600"},"modified":"2024-01-09T16:41:05","modified_gmt":"2024-01-09T14:41:05","slug":"kuidas-turundus-saab-protsesside-automatiseerimisest-kasu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/como-el-area-de-marketing-se-puede-beneficiar-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"Kuidas turundus saab kasu protsesside automatiseerimisest"},"content":{"rendered":"<p style=\"text-align: justify;\">Interneti- ja digiajastul on veel palju turundusprotsesse, mille automatiseerimisest on kasu.<\/p>\n<p style=\"text-align: justify;\">Ma kujutan ette, et hea turundusjuhina otsite v\u00f5imalusi oma turundusosakonna \u00fcmberkujundamiseks, et see t\u00f6\u00f6taks kiiremini ja et v\u00e4ltida m\u00fc\u00fcgiv\u00f5imalustest ilmaj\u00e4\u00e4mist.<\/p>\n<p style=\"text-align: justify;\">Protsesside automatiseerimine v\u00f5ib olla parim lahendus teie organisatsiooni turunduse positiivseks muutmiseks.<\/p>\n<p style=\"text-align: justify;\">On mitmeid tegevusi, mis automatiseeritud protsesside kasutuselev\u00f5tuga v\u00f5ivad kaasa tuua m\u00e4rkimisv\u00e4\u00e4rse t\u00f5hususe ja aja kokkuhoiu. Konkreetselt saab korduvaid \u00fclesandeid v\u00e4hendada peaaegu 80%, mis puudutab m\u00fc\u00fcki ja turundust.<\/p>\n<p style=\"text-align: justify;\">Kuna 2022. aastaks on oodata 59% \u00e4riprotsesside automatiseerimist, on inimestel palju rohkem aega ja ruumi loomingulistele \u00fclesannetele. Automatiseerimine m\u00e4ngib \u00fcha olulisemat rolli ja seda h\u00f5lbustab sageli selle lihtne integreerimine olemasoleva IT-infrastruktuuriga.<\/p>\n<p style=\"text-align: justify;\">Turunduse protsesside automatiseerimise v\u00f5ib jagada kolme kategooriasse:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Operatiivne turundus<\/li>\n<li>Klientide lojaalsus<\/li>\n<li>Klientide kogemus<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Operatiivne turundus<\/h4>\n<p style=\"text-align: justify;\">Turundus on t\u00e4is korduvaid \u00fclesandeid, mis h\u00f5lmavad mitmeid s\u00fcsteeme. N\u00e4iteks eelmisel n\u00e4dalal k\u00e4ivitasime protsessi, mis aitas meil kiiresti kindlaks teha, kes on edukalt l\u00e4binud meie akadeemia sertifitseerimiskursused, et luua personaalne diplom, mis saadetakse automaatselt igale l\u00e4binud isikule e-posti teel. Iga turundusorganisatsioon teab, kui palju t\u00fc\u00fctut t\u00f6\u00f6d on laiali mitmes s\u00fcsteemis.<\/p>\n<h4 style=\"text-align: justify;\">Klientide lojaalsus<\/h4>\n<p style=\"text-align: justify;\">T\u00e4nap\u00e4eva turukorraldajad m\u00e4ngivad klientide kaasamisel otsesemat rolli. Turundusosakond soovib kasutada k\u00f5iki andmeallikaid, et parandada kliendiga seotud j\u00f5upingutuste t\u00e4psust ja kasutatava sisu asjakohasust.<\/p>\n<h4 style=\"text-align: justify;\">Klientide kogemus<\/h4>\n<p style=\"text-align: justify;\">Automatiseeritud protsesside ehk k\u00f5ige p\u00f5nevam kasu turunduses on masin\u00f5ppe rakendamine turundussunnelile ja kliendikogemusele. Meie t\u00f6\u00f6voos reeglip\u00f5hised otsused v\u00f5ivad aja jooksul paraneda, tuginedes masin\u00f5ppest saadud kogemustele.<\/p>\n<p style=\"text-align: justify;\">J\u00e4rgnevalt on esitatud m\u00f5ned viisid, kuidas turundusosakonnas t\u00f5husalt automatiseeritud protsesse rakendada.<\/p>\n<h2 style=\"text-align: justify;\">Operatiivne turundus<\/h2>\n<h4 style=\"text-align: justify;\">Hinna ja konkurentsi j\u00e4lgimine<\/h4>\n<p style=\"text-align: justify;\">Automatiseeritud protsessid v\u00f5imaldavad j\u00e4lgida konkurentide veebisaite ja hindu reaalajas ning saada teateid muudatuste korral. See v\u00f5imaldab ettev\u00f5tetel oma hindu vastavalt kohandada, ilma et nad peaksid konkurentide veebisaite \u00fckshaaval sirvima.<\/p>\n<h4 style=\"text-align: justify;\">\u00dclemineku h\u00f5lbustamine vanadelt lahendustelt uutele lahendustele<\/h4>\n<p style=\"text-align: justify;\">Kuna m\u00fc\u00fcgi- ja turundustarkvara, alates m\u00fc\u00fcgi kiirendamisest kuni turunduse automatiseerimiseni, kasvab, l\u00e4hevad ettev\u00f5tted \u00fcha enam \u00fcle vanadelt s\u00fcsteemidelt uutele lahendustele.<\/p>\n<p style=\"text-align: justify;\">Kogu selle teabe edastamine v\u00f5ib olla keeruline ja aegan\u00f5udev. Kuid ettev\u00f5tted, kes otsustavad rakendada automatiseeritud protsesse, liigutavad teavet h\u00f5lpsasti \u00fchest s\u00fcsteemist teise, ilma et see h\u00e4iriks \u00e4ritegevust ega p\u00f5hjustaks inimtegevusest tulenevaid vigu.<\/p>\n<h4 style=\"text-align: justify;\">Sotsiaalmeedia j\u00e4lgimine<\/h4>\n<p style=\"text-align: justify;\">Sotsiaalmeedia on omandanud m\u00e4rkimisv\u00e4\u00e4rse t\u00e4htsuse, sest see on keskkond, kus toimuvad paljud reklaami- ja muud olulised \u00e4ritegevused. Inimesed ei toetu enam ainult traditsioonilistele turundusvormidele, vaid toetavad \u00fcha enam nende digitaalset modaalsust. Automatiseeritud protsesside loomise kaudu saab ettev\u00f5tetel aidata j\u00e4lgida oma tegevust sotsiaalmeediamaailmas.<\/p>\n<p style=\"text-align: justify;\">Te saate kindlaks teha, miks m\u00f5ni postitus saab rohkem \"meeldimisi\" ja jagamisi, v\u00f5rreldes seda teiste postitustega; saate anal\u00fc\u00fcsida selle tulemuslikkust ja vajadusel teha profiilides ja postitustes muudatusi ja kohandusi.<\/p>\n<h4 style=\"text-align: justify;\">Turundusandmete ekstraheerimine erinevatest vormingutest<\/h4>\n<p style=\"text-align: justify;\">Arvestades, et andmed esinevad v\u00e4ga erinevates vormingutes, alates tavalisest tekstist kuni paberm\u00e4rkusteni, v\u00f5ib olla raske neid k\u00f5iki lugeda ja sisestada. Automatiseeritud protsesside kasutuselev\u00f5tuga saate kasutada optilise m\u00e4rgituvastuse tehnoloogiat, et lugeda teavet erinevatest allikatest ja sisestada see automaatselt oma CRM-s\u00fcsteemi, ilma et see kaotaks t\u00e4psust.<\/p>\n<h2 style=\"text-align: justify;\">Klientide lojaalsus<\/h2>\n<h4 style=\"text-align: justify;\">Luurearuanded<\/h4>\n<p style=\"text-align: justify;\">Ettev\u00f5tete jaoks on luurearuannete koostamine ja nende korrap\u00e4rane ajakohastamine aegan\u00f5udev. K\u00f5ige lihtsam viis on luua automatiseeritud protsess, mis suudab selle eest hoolitseda ja genereerida automaatseid luurearuandeid. See v\u00f5ib aidata tuvastada ja esile tuua uusi turule sisenejaid.<\/p>\n<h4 style=\"text-align: justify;\">\u00dcmberm\u00fc\u00fck ja ristm\u00fc\u00fck<\/h4>\n<p style=\"text-align: justify;\">Saatke olemasolevatele klientidele sihip\u00e4raseid s\u00f5numeid, et nende profiilile tuginedes ristm\u00fc\u00fcgi v\u00f5i lisam\u00fc\u00fcgi kaudu t\u00e4iendavalt m\u00fc\u00fca, tuvastades, mida nad ostsid ja milliseid seotud tooteid saab neile pakkuda.<\/p>\n<h4 style=\"text-align: justify;\">Uuringud<\/h4>\n<p style=\"text-align: justify;\">On paar tundi v\u00f5i ehk paar p\u00e4eva, mil teie teenuse v\u00f5i toote kujutluspilt j\u00e4\u00e4b ostja m\u00e4llu, mida tuleks kasutada k\u00fcsitluste l\u00e4biviimiseks. Sa pead haamriga l\u00f6\u00f6ma, kui raud on kuum. Ja selleks on ainult \u00fcks v\u00f5imalus, nimelt reaalajas automaatselt loodud k\u00fcsitlused.<\/p>\n<p style=\"text-align: justify;\">On kolm kasutusviisi, mille puhul automatiseeritud k\u00fcsitlused on ideaalsed. Esiteks, et saada tagasisidet oma teenuse v\u00f5i toote kohta. Teiseks, et saada tagasisidet oma saidi kogemuse kohta. Kolmas ja k\u00f5ige t\u00e4htsam eesm\u00e4rk on panna oma klienti tundma, et teda v\u00e4\u00e4rtustatakse.<\/p>\n<p style=\"text-align: justify;\">Kahjuks p\u00f6\u00f6ravad v\u00e4ga v\u00e4hesed inimesed t\u00e4helepanu sellele, millal on \u00f5ige aeg oma klientidele k\u00fcsitlust saata. Ja me usume, et see on v\u00f5tmet\u00e4htsusega tegur vastamism\u00e4\u00e4ra parandamisel.<\/p>\n<h2 style=\"text-align: justify;\">Klientide kogemus<\/h2>\n<h4 style=\"text-align: justify;\">Olemasolevate ja uute klientide andmete s\u00e4ilitamine<\/h4>\n<p style=\"text-align: justify;\">Protsesside automatiseerimise m\u00e4rkimisv\u00e4\u00e4rne kasutusjuhtum on klienditeabe s\u00e4ilitamine organiseeritud ja kergesti k\u00e4ttesaadaval viisil. Erinevate andmekategooriate automaatne klassifitseerimine ning andmete lihtne ja segmenteeritud visualiseerimine kogu ettev\u00f5ttes v\u00f5ib s\u00e4\u00e4sta palju aega ja raha ning v\u00f5imaldab muuta selle teabe k\u00e4sitsi sisestamise meie s\u00fcsteemidesse minevikku.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1014\/640f2b781cfcfc0012a0bf67\/itae6p1g7huj5jpwozz45hxo20ivnztjhev54vdckupa64723os8tccr83zj0ood\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Interneti- ja digiajastul on veel palju turundusprotsesse, mille automatiseerimisest on kasu.<\/p>","protected":false},"author":239642484,"featured_media":7767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/et\/kuidas-turundus-saab-protsesside-automatiseerimisest-kasu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En la era de Internet y lo digital, todav\u00eda hay muchos procesos de marketing que pueden beneficiarse de la automatizaci\u00f3n de procesos.\" \/>\n<meta property=\"og:url\" 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