{"id":6583,"date":"2024-04-11T19:45:22","date_gmt":"2024-04-11T16:45:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6583"},"modified":"2024-04-11T20:03:23","modified_gmt":"2024-04-11T17:03:23","slug":"kuidas-personaliseerimine-ja-automatiseeritud-protsessid-voivad-parandada-konversioone","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\/masterbase\/","title":{"rendered":"Kuidas personaliseerimine ja automatiseeritud protsessid v\u00f5ivad parandada konversioone"},"content":{"rendered":"

<\/p>\n

Mis on isikup\u00e4rastamine elektroonilistes s\u00f5numites?<\/h3>\n

See on turundustaktika, mis teie tellijate andmete p\u00f5hjal t\u00f6\u00f6tab v\u00e4lja konkreetsemad s\u00f5numid, mis on iga\u00fchele kohandatud.<\/p>\n

See h\u00f5lmab sisu personaliseerimist teie tellijate unikaalsete omaduste alusel, nagu nimi, sugu, asukoht, s\u00fcnniaeg, aga ka - ja mis veelgi olulisem - nende k\u00e4itumine (huvide avaldumine, hiljutised ostud ja muu).<\/p>\n

Arvestades, kuidas turunduss\u00f5numid ujutavad e-posti kasutajate postkaste \u00fcle, on personaliseeritud s\u00f5numid palju t\u00f5husamad adressaatide t\u00e4helepanu k\u00f6itmisel ja seega ka t\u00f5husamad.<\/p>\n

Neil on 2,5 korda suurem klikkimism\u00e4\u00e4r ja 6 korda suurem t\u00f5en\u00e4osus konverteerida. Lisaks teatab 73% tarbijaid, et nad eelistavad teha koost\u00f6\u00f6d kaubam\u00e4rkidega, mis kasutavad isiklikku teavet, et suurendada nende kogemuse asjakohasust.<\/strong> (Allikas: Experian).<\/span><\/p>\n

Tellijatele soovitud isikup\u00e4rastamise pakkumine ei ole kunagi varem olnud nii lihtne kui praegu, t\u00e4nu MasterBase\u00ae<\/a> ja selle diferentseeritud automatiseerimisprotsess, mis ekstraheerib andmeid erinevatest allikatest (veeb, CRM, ERP, Exceli tabel) ning loob sildid ja v\u00e4ljad, et kohandada nime, teemat ja sisu (sealhulgas koopia, pildid, sisul\u00f5iked ja muud).<\/p>\n

Mis on e-posti turunduse automatiseerimise protsess?<\/h3>\n

See toimub siis, kui tarkvara saadab kulisside taga automaatselt teie klientidele ja potentsiaalsetele klientidele kampaaniaid vastavalt teie poolt m\u00e4\u00e4ratletud reeglitele.<\/p>\n

Automatiseerimisprotsessides, mis p\u00f5hinevad t\u00f6\u00f6protsessid<\/em> v\u00f5i t\u00f6\u00f6voogude (kampaaniate) puhul koostatakse automaatsed s\u00f5numid \u00fcks kord ja saadetakse seej\u00e4rel kindla sisu ja kujundusega iga kord, kui tellija vastab eelnevalt m\u00e4\u00e4ratletud tingimusele.<\/p>\n

MasterBase\u00ae puhul on voog sarnane, erinevus seisneb selles, et sisu ei ole eelnevalt kindlaks m\u00e4\u00e4ratud, vaid see konfigureeritakse vastavalt iga kontaktile seatud tingimustele, mis p\u00f5hinevad mudelil Get, Manage ja Act, nagu on artiklis \u00fcksikasjalikult kirjeldatud: Hangi, halda ja tegutse. Kolm tegevust t\u00f5elise 1-to-1 isikup\u00e4rastamise saavutamiseks.<\/em><\/strong><\/p>\n

Kuidas aitab personaliseerimine ja automatiseerimine suurendada konversioone?<\/h3>\n

Kui m\u00f5ned personaliseerimise ja automatiseerimise \u00fcksikasjad on paigas, siis v\u00f5ite k\u00fcsida, kuidas tulud tegelikult suurenevad. Suur k\u00fcsimus. Vaatame m\u00f5ned vastused.<\/p>\n

    \n
  1. Automatiseerimine annab klientidele seda, mida nad tahavad<\/strong>\n

    E-posti turundusel on k\u00f5ikidest turundusstrateegiatest k\u00f5rgeim konversioonim\u00e4\u00e4r. Tegelikult on iga e-posti turundusele kulutatud dollari keskmine investeeringu tasuvus 38 dollarit. Selline investeeringutasuvus on aga v\u00f5imalik ainult siis, kui kliendid tahavad teie ettev\u00f5ttest kuulda.<\/p>\n

    Kui olete suur ettev\u00f5te, mis toodab mitut liiki sisu, nagu n\u00e4iteks BuzzFeed, oleks see ilma automatiseerimiseta eriti raske \u00fclesanne. Selleks, et panna oma tellijad t\u00e4helepanu p\u00f6\u00f6rama, peate teadma, mida nad tahavad, ja seda neile andma.<\/p>\n

    Kujutage ette, kui kaua v\u00f5taks BuzzFeedil aega suhtlemine, kui ta saadaks k\u00e4sitsi iga s\u00f5numi igale kliendile oma 23 kontaktiloendis, selle asemel et kasutada andmeid, isikup\u00e4rastamist ja automatiseerimist asjakohaste s\u00f5numite edastamiseks.<\/p>\n

    Turundusautomaatikat rakendades kasutate klientide andmetel ja tegevustel p\u00f5hinevaid t\u00f5estatud meetodeid, mis v\u00e4ljenduvad kommunikatsioonis, mis annab tellijatele t\u00e4pselt seda, mida nad soovivad.<\/p>\n<\/li>\n

  2. Suurem asjakohasus toob kaasa suurema m\u00fc\u00fcgi<\/strong>\n

    Turundusautomaatika abil ei ole teil mitte ainult v\u00f5imalus saata automaatselt k\u00e4ivituvaid personaliseeritud s\u00f5numeid, vaid t\u00e4nu kehtestatud reeglitele saate ka t\u00e4psemalt valida iga postituse jaoks parimad adressaadid.<\/p>\n

    Iga sellise s\u00f5numi isikup\u00e4rastamine tasub end t\u00f5esti \u00e4ra. Tegelikult on 70% kuni 94% turundajad t\u00e4heldanud t\u00f5hususe kasvu p\u00e4rast personaliseerimistehnikate kasutamist, teatab Venture Beat.<\/p>\n

    Mida asjakohasemad on teie s\u00f5numid, seda paremad on teie v\u00f5imalused m\u00fc\u00fcgi suurendamiseks.<\/p>\n<\/li>\n

  3. Isikup\u00e4rastamine annab kliendile erilise tunde<\/strong>\n

    Varem mainisime, et 73% tarbijatest eelistab teha koost\u00f6\u00f6d personaalsete kaubam\u00e4rkidega ja 86% tarbijatest \u00fctleb, et isikup\u00e4rastamine m\u00e4ngib nende ostuotsustes olulist rolli.<\/p>\n

    Isegi kui on olemas veenev statistika, ei ole 70% kaubam\u00e4rke ikka veel personaliseeritud. See on v\u00e4ga murettekitav, kui arvestada, et tarbijad kulutavad rohkem raha kaubam\u00e4rkidele, mis saadavad personaliseeritud s\u00f5numeid, kui neile, mis seda ei tee.<\/p>\n<\/li>\n<\/ol>\n\n\n

    \"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

    Eduka digitaalse kommunikatsiooni strateegiad on arenenud k\u00f5igile tellijatele \u00fchesuguste, standardiseeritud s\u00f5numite saatmisest ja s\u00f5rmede \u00fcletamisest konverentsi ootuses \u00f5igeaegsete, sihip\u00e4raste ja personaliseeritud s\u00f5numite saatmiseni, mis suurendavad tulu. Ja seda k\u00f5ike automatiseeritud protsessi kaudu.<\/p>","protected":false},"author":239642484,"featured_media":13094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/et\/kuidas-personaliseerimine-ja-automatiseeritud-protsessid-voivad-parandada-konversioone\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Las estrategias para lograr el \u00e9xito en las comunicaciones digitales han evolucionado desde el env\u00edo de mensajes tipo, id\u00e9nticos, al total de los suscriptores y quedarse cruzando los dedos a la espera de una conversi\u00f3n, hacia el env\u00edo oportuno y focalizado de mensajes personalizados que disparan los ingresos. 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