{"id":6578,"date":"2022-08-13T13:11:58","date_gmt":"2022-08-13T10:11:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6578"},"modified":"2024-08-13T13:15:21","modified_gmt":"2024-08-13T10:15:21","slug":"5-aspekti-teie-e-posti-turunduse-testimiseks-b","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/5-aspectos-de-tu-email-marketing-a-los-que-aplicar-pruebas-a-b\/masterbase\/","title":{"rendered":"5 aspekti teie e-posti turunduses, mida tuleks A\/B testida"},"content":{"rendered":"<h2 style=\"text-align: justify;\">Ikka veel ei ole A\/B testimist?<\/h2>\n<p style=\"text-align: justify;\">A\/B-testimine on oluline, et suurendada klikkimisprotsenti ja v\u00e4hendada tellimuse t\u00fchistamise m\u00e4\u00e4ra. See on k\u00f5ige lihtsam ja usaldusv\u00e4\u00e4rsem meetod, et hinnata oma s\u00f5numite kujundust ja sisu ning saatmistaktikat, et tuvastada, mis annab parimaid tulemusi.<\/p>\n<p style=\"text-align: justify;\">Lihtsustatult \u00f6eldes testite \u00fche ja sama teate kahte erinevat versiooni, saadate m\u00f5lemad v\u00e4ikesele osale oma kontaktide nimekirjast (ideaalis 10% ja 10%) ja ootate, milline neist v\u00f5eti paremini vastu, ning seej\u00e4rel saadate selle \u00fclej\u00e4\u00e4nud kontaktidele nimekirjas (80%).<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Seda teeb MasterBase\u00ae A\/B-testimise funktsioon automaatselt.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Eesm\u00e4rk<\/strong>Selle kindlaksm\u00e4\u00e4ramine, milliseid s\u00f5numi elemente on vaja muuta, et saavutada parimad tulemused.<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/pruebab2.jpg?resize=683%2C339&#038;ssl=1\" alt=\"pruebab2.jpg\" width=\"683\" height=\"339\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">1. Saatja (nimi ja aadress)<\/strong><\/h2>\n<p style=\"text-align: justify;\">Proovige kasutada kahte erinevat saatjat: kes saadab s\u00f5numeid ja kust. Soovitame, et saatjate puhul oleksite k\u00f5igi oma saadetiste puhul j\u00e4rjepidev. Seega pange t\u00e4hele, kuidas saatja nimi ja e-posti aadress m\u00f5jutavad teie avamisn\u00e4itajaid, et saaksite edaspidi kasutada seda, mis annab teile parimad tulemused.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">2.    Teema<\/strong><\/h2>\n<p style=\"text-align: justify;\">S\u00f5numi teema on v\u00e4ga oluline ja see v\u00f5ib m\u00e4\u00e4rata, kas s\u00f5num avatakse v\u00f5i j\u00e4etakse k\u00f5rvale. Seda saab kontrollida A\/B-testi abil, kus te muudate teemaridu. Proovige koos:<\/p>\n<p style=\"text-align: justify;\">- Kohandada teema \u00fches kahest versioonist<\/p>\n<p style=\"text-align: justify;\">- Kasutage \u00fches ja teises kaks erineva pikkusega teksti.<\/p>\n<p style=\"text-align: justify;\">- Lisage \u00fches \u00fcleskutse tegutsemiseks ja teises ei ole \u00fcleskutset tegutsemiseks.<\/p>\n<p style=\"text-align: justify;\">- Kasutage iga\u00fches erinevaid s\u00f5nu ja erinevat keelekasutust.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">3. Disain<\/strong><\/h2>\n<p style=\"text-align: justify;\">Alati on soovitatav omada oma regulaarsete s\u00f5numite jaoks malli. V\u00f5ite seda hoida versioonina A ja luua veidi teistsuguse, mida kasutate versioonina B.<\/p>\n<p style=\"text-align: justify;\">Teie s\u00f5numi v\u00e4limus v\u00f5ib olla oluline, seega proovige muuta algse versiooni B-versiooni teatavaid kujunduselemente, et n\u00e4ha, kas see m\u00f5jutab l\u00e4bil\u00f6\u00f6gi- v\u00f5i tellimuse t\u00fchistamise m\u00e4\u00e4ra. M\u00f5ned kujunduselemendid, mida saate muuta, on j\u00e4rgmised:<\/p>\n<p style=\"text-align: justify;\">- Paks v\/s tavaline kirjat\u00fc\u00fcp<\/p>\n<p style=\"text-align: justify;\">- Suurt\u00e4htede kasutamine<\/p>\n<p style=\"text-align: justify;\">- Kirjasuurus ja -v\u00e4rv<\/p>\n<p style=\"text-align: justify;\">- Taustav\u00e4rvid<\/p>\n<p style=\"text-align: justify;\">- Pildid<\/p>\n<p style=\"text-align: justify;\">- HTML vs. tavalised tekstis\u00f5numid<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\u00a04. Sisu<\/strong><\/h2>\n<p style=\"text-align: justify;\">Teie postituste sisu on suurep\u00e4rane v\u00f5imalus katsetada erinevaid asju. Ja pole midagi paremat kui A\/B-testimine, et n\u00e4ha, kuidas see v\u00f5i teine sisu teie sihtr\u00fchma poolt vastu v\u00f5etakse.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Omanik<\/strong>See on esimene asi, mida keegi n\u00e4eb, kui ta s\u00f5numi avab. Kuigi see peaks olema koosk\u00f5las teemarubriigiga, proovige seda kindlasti. \u00dcks v\u00f5imalus oleks muuta see lingiks.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Paigutus<\/strong>Eksperimenteerige sisu paigutuse muutmisega. Kuid olge ettevaatlik: pange alati k\u00f5ige olulisem asi s\u00f5numi algusesse.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">\u00dcleskutse tegutsemiseks<\/strong>Testige erinevaid tegevusk\u00f5nesid oma s\u00f5numi kahes versioonis, et teha kindlaks, kuidas need m\u00f5jutavad konversiooni v\u00f5i klikimiskiirust. Tegevuskutse peaks olema tihedalt koosk\u00f5las teemaribaga.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Sisu t\u00fc\u00fcp<\/strong>Igal saadetud s\u00f5numil peaks olema eesm\u00e4rk, et saaksite m\u00f5\u00f5ta, mis t\u00f6\u00f6tas ja mis ei t\u00f6\u00f6tanud. Andke sisule erinevaid l\u00e4henemisi ja hinnake.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">\u00a0\u00a0Lingid sotsiaalsetele v\u00f5rgustikele<\/strong>\u00dches versioonis paigutage sotsiaalmeedia ikoonid s\u00f5numi \u00fclaossa, teises versioonis paigutage need allapoole. Seej\u00e4rel p\u00f6\u00f6rake t\u00e4helepanu sellele, kumb neist kahest viis rohkem klikke.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Linkide arv<\/strong>Kui teie avaldused saavutavad hea klikimism\u00e4\u00e4ra, proovige suurendada linkide arvu \u00fches neist kahest versioonist. Lisage alati link s\u00f5numi teksti esimesse v\u00f5i teise l\u00f5ikesse.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">S\u00f5numi pikkus<\/strong>Testige eri pikkusega teksti, et m\u00e4\u00e4rata kindlaks, kui palju sisu v\u00f5i teavet teie sihtr\u00fchm k\u00f5ige paremini vastu v\u00f5tab. Kui m\u00e4rkate, et vastuv\u00f5tjad kl\u00f5psavad ainult esimesel lingil, on see m\u00e4rk sellest, et peaksite oma suhtlust l\u00fchendama.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">5. L\u00e4hetamise aeg ja sagedus<\/strong><\/h2>\n<p style=\"text-align: justify;\">Seda on k\u00f5ige lihtsam testida. S\u00f5numis endas ei ole vaja midagi muuta, vaid ainult saatmise p\u00e4evad ja kellaajad.<\/p>\n<p style=\"text-align: justify;\">V\u00f5ite alati aidata, k\u00fcsitledes adressaate selle kohta, millal ja mis ajal nad eelistavad teie ettev\u00f5ttelt teateid saada. Aga kui tegemist on A\/B-testimisega, siis kaks peamist tegurit, mida saate hinnata, kui saadate sama sisu sama kujunduse, teemarubriigi ja saatjaga, on n\u00e4dalap\u00e4ev ja kellaaeg, millal te neid saadate.<\/p>\n<p style=\"text-align: justify;\">Teine v\u00f5imalik element, mida selle funktsiooniga testida, on postituste arv, mida teie kontaktid on valmis n\u00e4dala v\u00f5i kuu jooksul saama. Teisis\u00f5nu, sagedus. Mitmete uuringute kohaselt m\u00f5jutab suhtlussageduse suurendamine v\u00f5i v\u00e4hendamine m\u00e4rkimisv\u00e4\u00e4rselt klikkimise ja tellimuse t\u00fchistamise m\u00e4\u00e4ra.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-basica-para-realizar-pruebas-en-email-marketing\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"15740\" data-permalink=\"https:\/\/masterbase.com\/et\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/captura-de-pantalla-2024-08-12-175309\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" data-orig-size=\"373,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook  Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" class=\"aligncenter wp-image-15740\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309-300x191.png?resize=633%2C403&#038;ssl=1\" alt=\"ebook P\u00f5hijuhend TESTIMINE E-postiturunduses\" width=\"633\" height=\"403\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?w=373&amp;ssl=1 373w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Selle artikli eesm\u00e4rk on n\u00e4idata teile 5 elementi teie kommunikatsioonit\u00fckis, mida on v\u00f5imalik ja v\u00e4ga kasulik hinnata A\/B-testimise abil.<\/p>","protected":false},"author":239642484,"featured_media":15760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[],"class_list":["post-6578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 aspectos de tu email marketing a los que aplicar Pruebas A\/B - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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