{"id":6558,"date":"2023-01-17T21:43:00","date_gmt":"2023-01-17T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6558"},"modified":"2024-01-09T16:42:16","modified_gmt":"2024-01-09T14:42:16","slug":"asjakohasus-turunduses-kuhu-see-laheb","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/la-relevancia-en-marketing-hacia-donde-va\/masterbase\/","title":{"rendered":"Asjakohasus turunduses - kuhu see viib?"},"content":{"rendered":"<p style=\"text-align: justify;\">Varasemas artiklis nimega <a style=\"user-select: auto;\" href=\"http:\/\/www.linkedin.com\/pulse\/4-pasos-para-crear-mensajes-relevantes-en-email-duran-mc-coy\" target=\"_blank\" rel=\"noopener\">4 sammu asjakohaste e-turunduss\u00f5numite loomiseks<\/a> Ma m\u00e4\u00e4ratlesin asjakohasuse, kirjeldasin \u00fcksikasjalikult selle t\u00e4htsust ja kirjeldasin 4 sammu asjakohaste s\u00f5numite loomiseks.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">N\u00fc\u00fcd on aeg vaadata, kuhu asjakohasus areneb t\u00e4nu kolmele peamisele tegurile: rohkem ja paremaid tehnoloogiaid asjakohasuse saavutamiseks, andmeid nende tehnoloogiate toitmiseks ning strateegiaid, et suunata j\u00f5upingutused k\u00f5ige t\u00f5husamalt t\u00e4ieliku asjakohasuse saavutamiseks.<\/p>\n<p style=\"text-align: justify;\">Huvitav artikkel <a style=\"user-select: auto;\" href=\"http:\/\/www.linkedin.com\/in\/david-daniels-0055732\" target=\"_blank\" rel=\"noopener\">David Daniels<\/a> The Revancy Group kirjeldab seda uut tulevikku turunduse asjakohasuse osas.<\/p>\n<p style=\"text-align: justify;\">Me liigume kiiresti uude faasi, kui tegemist on asjakohasusega, kus tulevik l\u00e4heb CRM-ist kontekstip\u00f5hise taktika juurde, et pakkuda t\u00f5eliselt individuaalset kogemust, mida tuntakse kui <strong style=\"font-weight: bold;\">\"Inimestep\u00f5hine turundus\" (People-BasedMarketing).<\/strong><\/p>\n<p style=\"text-align: justify;\">See l\u00e4henemisviis h\u00f5lmab CRM-andmete segamist tundmatute andmetega, et tunnustada klienti kui isikut. See inimesep\u00f5hise turunduse m\u00f5iste v\u00f5imaldab turundajatel esimest korda suunata inimesi individuaalselt, kuid massiliselt.<\/p>\n<p style=\"text-align: justify;\">Digitaalsed turundajad peavad hakkama tundma kliente kui \u00fcksikisikuid, j\u00e4ljendades offline-kogemusi. Paljud offline-ettev\u00f5tted (f\u00fc\u00fcsilised kauplused) tunnustavad oma p\u00fcsikliente ja peavad erinevaid vestlusi ning saavad erinevaid pakkumisi uutelt klientidelt, kes k\u00fclastavad ettev\u00f5tet esimest korda.<\/p>\n<p style=\"text-align: justify;\">See l\u00e4henemisviis eeldab isiku identiteedi tundmist ja seej\u00e4rel k\u00e4itumise, hoiakute, demograafiliste andmete ja asukoha kasutamist sihtm\u00e4rgiks.<\/p>\n<p style=\"text-align: justify;\">T\u00e4nap\u00e4eva turundajatel on v\u00f5imalus suunata kliente nende e-posti aadressi kaudu, kuid me leiame, et e-posti turundajad ei kasuta k\u00f5iki nende k\u00e4sutuses olevaid andmeid.<\/p>\n<h3 style=\"text-align: justify;\">Tuleviku asjakohasus on alanud<\/h3>\n<p style=\"text-align: justify;\">Tarbijad n\u00f5uavad asjakohasust. Hiljutises Relevance Groupi tarbijauuringus,<strong style=\"font-weight: bold;\"> 55% tarbijad \u00fctlevad, et nad ignoreerivad v\u00f5i l\u00fckkavad tagasi s\u00f5numid, mis ei ole nende jaoks olulised.<\/strong><\/p>\n<h3 style=\"text-align: justify;\">Asjakohasuse teekond<\/h3>\n<ul style=\"text-align: justify;\">\n<li><strong style=\"font-weight: bold;\">Segment:<\/strong> See on olnud otseturunduse ja digitaalse turunduse alus juba aastak\u00fcmneid. Selle l\u00e4henemisviisi puhul kasutavad turundajad kliendisuhete turunduse (CRM), sageduse ja rahalise (RFM) andmeid, mis annavad kliendisuhete kohta p\u00e4rimuslike ajaloolist \u00fclevaadet.<\/li>\n<li><strong style=\"font-weight: bold;\">Kontekst:<\/strong> See on ajastu, milles me t\u00e4na oleme. Context kasutab t\u00e4ppisturunduse parimaid aspekte, sealhulgas kasutab \u00e4ra <strong style=\"font-weight: bold;\">reaalajas andmed<\/strong> kasutada s\u00fcndmusep\u00f5hist teavet teabevahetuse k\u00e4ivitamiseks v\u00f5i andmete sisestamiseks prognoosimudelites. Kui varasem k\u00e4itumine on parim ennustaja tulevase k\u00e4itumise kohta, siis kontekstip\u00f5hised andmed toimivad osaliselt seet\u00f5ttu, et varasem k\u00e4itumine v\u00f5ib olla nii hiljutine kui minutid, tunnid v\u00f5i p\u00e4evad. See on vajalik samm turunduse t\u00e4psuse suurendamiseks.<\/li>\n<li><strong style=\"font-weight: bold;\">Inimesed:<\/strong> Inimestep\u00f5hine turundus (PBM) on turunduse uus aspekt, millega me praegu tegeleme. See tagab CRM-andmete segunemise tundmatute andmetega, et tunnustada klienti kui inimest.<\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\">See m\u00f5iste \"inimestep\u00f5hine turundus\" v\u00f5imaldab turundajatel esmakordselt suunata inimesi individuaalselt, kuid massiliselt. See l\u00e4henemisviis v\u00f5imaldab turundajatel rakendada p\u00fcsivaid identiteedip\u00f5hiseid eluts\u00fckleid v\u00f5i \u00fchekordseid kampaaniaid.<\/p>\n<p style=\"text-align: justify;\">Tuleviku asjakohasus koosneb j\u00e4rgmistest elementidest <strong style=\"font-weight: bold;\">4 peamist sammast<\/strong>:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong style=\"font-weight: bold;\">Identiteedi haldamine <\/strong>Tehnoloogia ja metoodika, mille abil saab CRMi teadaolevaid kliente sobitada tundmatu klienditeabega, on tulevase asjakohasuse v\u00f5tmet\u00e4htsusega n\u00f5ue.<\/li>\n<li><strong style=\"font-weight: bold;\">Andmehaldus<\/strong> v\u00f5ime hallata tohutuid struktureerimata andmemahte, klienditeavet ja massilisi reklaamiandmeid. See n\u00f5uab t\u00e4iendavaid andmetaktikaid, nagu h\u00fcgieen ja rikastamine.<\/li>\n<li><strong style=\"font-weight: bold;\">Masin\u00f5pe - Masin\u00f5pe<\/strong> V\u00f5ime pakkuda turundajatele tehisintellekti, et t\u00f6\u00f6tada v\u00e4lja prognoosivad soovitused ja uued taktikad suunamiseks ja keskendumiseks.<\/li>\n<li><strong style=\"font-weight: bold;\">Kanalite rakendamine<\/strong> V\u00f5ime juhtida asjakohasust k\u00f5igis kanalites ja mis k\u00f5ige t\u00e4htsam, m\u00f5\u00f5ta kaasamist k\u00f5igis kanalites ja seadmetes.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Tuleviku asjakohasus n\u00f5uab t\u00e4pseid reaalajas andmeid segmenteerimiseks ja anal\u00fc\u00fcsiks.<\/strong><\/h3>\n<p>Tuleviku asjakohasus n\u00f5uab t\u00e4pseid reaalajas andmeid sihtimiseks ja anal\u00fc\u00fcsiks. Turundajad kasutavad \u00fcha enam reaalajas andmeid, et muuta oma kampaaniad t\u00e4psemaks.<\/p>\n<p style=\"text-align: justify;\">Reaalajas olevad andmed, nagu asukoht, veebis\u00fcndmuste andmed ja isegi ilm, parandavad oluliselt asjakohasuse t\u00e4psust. V\u00f5imalus tegutseda k\u00e4itumiselementide alusel reaalajas edendab kampaania konteksti ja tulemusi.<\/p>\n<p style=\"text-align: justify;\">Andmeh\u00fcgieen ja andmete rikastamine on samuti olulised elemendid asjakohasuse tuleviku jaoks. On h\u00e4davajalik, et turundajad t\u00f6\u00f6taksid puhaste andmetega, enne kui nad hakkavad t\u00e4ielikult kombineerima teadaolevaid ja tundmatuid kliendiandmeid, st identiteedihaldust.<\/p>\n<h3 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Masin\u00f5pe ja tehisintellekt on vajalikud ja kasvavad kiiresti.<\/strong><\/h3>\n<p style=\"text-align: justify;\">Turundajad on juba aastaid katsetanud ennustavate soovitustehnoloogiatega, millest enamik on avaldunud veebisaidi personaliseerimises. Seega on turule tulnud uued \u00f5ppetehnoloogiad, mis tuginevad keerukale tehisintellektile.<\/p>\n<p style=\"text-align: justify;\">Soovitusalgoritmid \u00f5pivad varasemast k\u00e4itumisest ja muutuvad aja jooksul t\u00e4psemaks.<\/p>\n<p style=\"text-align: justify;\">Kuigi see tehnoloogia muutub kiiresti, peaksid turundajad otsima neid, kellel on keerulise modelleerimise kaudu p\u00f5hilised prognoosimisv\u00f5imalused ja ka neid, kes \u00fchendavad end m\u00f5ne uusima veebi personaliseerimise pakkumisega. Turundajatel, kes masinad \"omaks v\u00f5tavad\", on eelis nende ees, kes seda ei tee.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1012\/63c7206f45eb8800191777fa\/ke28y0lcd9no6aatyfdpi777grnsff1suhnt158aepr6xf4cbe1xls25m6cg146m\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Eelmises artiklis \"4 sammu asjakohaste s\u00f5numite loomiseks e-posti turunduses\" m\u00e4\u00e4ratlesin asjakohasuse, kirjeldasin \u00fcksikasjalikult selle t\u00e4htsust ja kirjeldasin 4 sammu asjakohaste s\u00f5numite loomiseks.<\/p>","protected":false},"author":239642484,"featured_media":7782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La relevancia en marketing. \u00bfHacia d\u00f3nde va? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/et\/asjakohasus-turunduses-kuhu-see-laheb\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La relevancia en marketing. \u00bfHacia d\u00f3nde va? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En un art\u00edculo pasado llamado 4 pasos para crear mensajes relevantes en Email Marketing hice una definici\u00f3n de la relevancia, detall\u00e9 su importancia y expuse 4 pasos para crear mensajes relevantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/et\/asjakohasus-turunduses-kuhu-see-laheb\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-17T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:42:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/marketing.png?fit=3000%2C2000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"La relevancia en marketing. \u00bfHacia d\u00f3nde va?\",\"datePublished\":\"2023-01-17T19:43:00+00:00\",\"dateModified\":\"2024-01-09T14:42:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\"},\"wordCount\":1016,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/marketing.png?fit=3000%2C2000&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"et\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\",\"name\":\"La relevancia en marketing. \u00bfHacia d\u00f3nde va? - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/marketing.png?fit=3000%2C2000&ssl=1\",\"datePublished\":\"2023-01-17T19:43:00+00:00\",\"dateModified\":\"2024-01-09T14:42:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#breadcrumb\"},\"inLanguage\":\"et\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"et\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/marketing.png?fit=3000%2C2000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/marketing.png?fit=3000%2C2000&ssl=1\",\"width\":3000,\"height\":2000,\"caption\":\"Automatizaci\u00f3n ebook\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La relevancia en marketing. \u00bfHacia d\u00f3nde va?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"et\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"et\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"et\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/et\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Asjakohasus turunduses - kuhu see viib? - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/et\/asjakohasus-turunduses-kuhu-see-laheb\/masterbase\/","og_locale":"et_EE","og_type":"article","og_title":"La relevancia en marketing. \u00bfHacia d\u00f3nde va? - MasterBase\u00ae","og_description":"En un art\u00edculo pasado llamado 4 pasos para crear mensajes relevantes en Email Marketing hice una definici\u00f3n de la relevancia, detall\u00e9 su importancia y expuse 4 pasos para crear mensajes relevantes.","og_url":"https:\/\/masterbase.com\/et\/asjakohasus-turunduses-kuhu-see-laheb\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2023-01-17T19:43:00+00:00","article_modified_time":"2024-01-09T14:42:16+00:00","og_image":[{"width":3000,"height":2000,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/marketing.png?fit=3000%2C2000&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alejandro Dur\u00e1n","Est. reading time":"5 minutit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/uk\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"La relevancia en marketing. \u00bfHacia d\u00f3nde va?","datePublished":"2023-01-17T19:43:00+00:00","dateModified":"2024-01-09T14:42:16+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/uk\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/"},"wordCount":1016,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/uk\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/marketing.png?fit=3000%2C2000&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"et","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/uk\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/uk\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/","url":"https:\/\/masterbase.com\/uk\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/","name":"Asjakohasus turunduses - kuhu see viib? - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/uk\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/uk\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/marketing.png?fit=3000%2C2000&ssl=1","datePublished":"2023-01-17T19:43:00+00:00","dateModified":"2024-01-09T14:42:16+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/uk\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#breadcrumb"},"inLanguage":"et","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/uk\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/"]}]},{"@type":"ImageObject","inLanguage":"et","@id":"https:\/\/masterbase.com\/uk\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/marketing.png?fit=3000%2C2000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/marketing.png?fit=3000%2C2000&ssl=1","width":3000,"height":2000,"caption":"Automatizaci\u00f3n ebook"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/uk\/%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83-%d0%ba%d1%83%d0%b4%d0%b8-%d0%b2%d1%96%d0%bd-%d1%80%d1%83\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"La relevancia en marketing. \u00bfHacia d\u00f3nde va?"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/es\/#website","url":"https:\/\/masterbase.com\/es\/","name":"MasterBase\u00ae","description":"Automaadid, mis t\u00f6\u00f6tavad teie jaoks","publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"et"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/es\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"et","@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"et","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Turundusjuht","url":"https:\/\/masterbase.com\/et\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/marketing.png?fit=3000%2C2000&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1HM","_links":{"self":[{"href":"https:\/\/masterbase.com\/et\/wp-json\/wp\/v2\/posts\/6558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/et\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/et\/wp-json\/wp\/v2\/comments?post=6558"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/et\/wp-json\/wp\/v2\/posts\/6558\/revisions"}],"predecessor-version":[{"id":7780,"href":"https:\/\/masterbase.com\/et\/wp-json\/wp\/v2\/posts\/6558\/revisions\/7780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/et\/wp-json\/wp\/v2\/media\/7782"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/et\/wp-json\/wp\/v2\/media?parent=6558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/et\/wp-json\/wp\/v2\/categories?post=6558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/et\/wp-json\/wp\/v2\/tags?post=6558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}