{"id":6538,"date":"2024-05-07T20:44:47","date_gmt":"2024-05-07T17:44:47","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6538"},"modified":"2024-05-08T13:04:07","modified_gmt":"2024-05-08T10:04:07","slug":"maksimeerida-oma-sonumite-isikuparastamist-masterbase-smartdata-abil","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/maximiza-la-personalizacion-de-tus-mensajes-con-masterbase-smartdata\/masterbase\/","title":{"rendered":"Maksimeerige oma s\u00f5numite isikup\u00e4rastamist MasterBase\u00ae SmartData abil."},"content":{"rendered":"

Nende n\u00f5udmiste rahuldamiseks p\u00fc\u00fcavad turundajad kasutada e-posti personaliseerimist, et liikuda 1:1-kogemuste suunas, mis mitte ainult ei vasta tarbijate ootustele, vaid \u00fcletavad neid ja eristavad neid konkurentidest.<\/p>\n

Seega ei ole \u00fcllatav, et kui turundajatel palutakse nimetada turunduse k\u00f5ige olulisem tegur tulevikus, vastab 33% turundajatest: \"personaliseerimine\". Lisaks \u00fctlevad 74% turundajatest, et suunatud personaliseerimine suurendab klientide kaasamist ja n\u00e4eb keskmiselt 20% m\u00fc\u00fcgikasvu, kui nad kasutavad personaliseeritud kogemusi.<\/p>\n

Turundajad k\u00f5ikidel tasanditel ja igas ametis saavad kasu asjakohasemate ja isikup\u00e4rastatud s\u00f5numite saatmisest, mis annavad tulemusi.<\/p>\n

Isikup\u00e4rastamine e-turunduses<\/h3>\n

E-posti turunduse kontekstis t\u00e4hendab personaliseerimine e-posti kampaania suunamist konkreetsele tellijale, kasutades \u00e4ra teavet, mis teil on nende kohta olemas.<\/p>\n

Need v\u00f5ivad olla sellised andmed nagu nende nimi, viimane toode, mida nad ostsid, kus nad elavad, mitu korda p\u00e4evas nad teie rakendusse sisse logivad ja palju muud.<\/p>\n

Isikup\u00e4rastamine on lai m\u00f5iste ja v\u00f5ib olla erineva keerukusega. P\u00f5hiline personaliseerimine h\u00f5lmab selliseid taktikaid nagu tellija nime kasutamine teemarubriigis, samas kui edasij\u00f5udnute taktika v\u00f5ib h\u00f5lmata s\u00f5numi sisu muutmist s\u00f5ltuvalt soost, asukohast v\u00f5i muudest asjaoludest, mida te nende kohta teate.<\/p>\n

E-kirjakampaaniate isikup\u00e4rastamine on t\u00f5estatud viis, kuidas suurendada avatud ja klikkimisprotsenti ning see v\u00f5ib m\u00f5\u00f5detavalt m\u00f5jutada teie investeeringutasuvust ja tulu.<\/p>\n

Uuringud on n\u00e4idanud, et personaliseeritud teemakohaste s\u00f5numitega s\u00f5numid avatakse 26% t\u00f5en\u00e4olisemalt kui ilma nendeta ning Rich Relevance leidis, et personaliseeritud s\u00f5numite puhul on tulu 5,7 korda suurem.<\/strong><\/p>\n

<\/p>\n

Need tulemused tulenevad asjaolust, et personaalsed s\u00f5numid on tellijatele atraktiivsemad. Selle asemel, et saada kampaania \u00fcldiste pakkumistega, saavad teie tellijad otse neile suunatud s\u00f5numi, mis sisaldab nende nime ja nende huvidele vastavaid pakkumisi (tooted, kampaaniad jne).<\/p>\n

Isikup\u00e4rastamine MasterBase\u00ae SmartData abil<\/h3>\n

Mis see on?<\/strong><\/p>\n

MasterBase\u00ae SmartData on lahendus, mis v\u00f5imaldab rikastada<\/strong> valikuv\u00f5imalused isikup\u00e4rastamine<\/strong> mis on juba olemas MasterBase\u00ae-s, lisades sinna hulga funktsioone, mis v\u00f5imaldavad isikup\u00e4rastamisel kasutatavaid andmeid kohandada, kas nende formaati kohandada, nendevahelisi seoseid luua v\u00f5i neist l\u00e4htuda.<\/p>\n

MasterBase\u00ae SmartData rikastab isikup\u00e4rastamist, sest andmed on konfigureeritud vastavalt teie kommunikatsioonivajadustele ja vastuv\u00f5tja ootustele.<\/p>\n

Vaja on vaid baasi, mis tuleb CRM-ist, ERP-st v\u00f5i muust, sest nagu me k\u00f5ik teame, on andmed p\u00f5hiteguriks mitte ainult MasterBase\u00ae SmartData, vaid igasuguse personaliseerimise t\u00f5eliseks toimimiseks. Nagu n\u00e4ete, on voog v\u00e4ga lihtne ja viis, kuidas seda rakendada, et pakkuda oma klientidele v\u00e4\u00e4rtust, on veelgi lihtsam.<\/p>\n

MasterBase\u00ae SmartData\u00ae Flow MasterBase\u00ae SmartData\u00ae Flow<\/h3>\n

\"sm-1\"<\/p>\n

Saate kohandada t\u00e4hem\u00e4rke, numbreid, kuup\u00e4evi, binaarandmeid, massiive - terve hulk tegureid, mis h\u00f5lbustavad ja parandavad kasutajakogemust k\u00f5igis puutepunktides kogu kasutaja eluts\u00fckli jooksul.<\/p>\n

Top 10 t\u00fc\u00fcpilist MasterBase\u00ae SmartData kasutusviisi<\/h3>\n

MasterBase\u00ae SmartData pakutavate paljude kohandamisv\u00f5imaluste hulgast oleme valinud 10, mis illustreerivad k\u00f5ige paremini selle potentsiaali:<\/p>\n

    \n
  1. Vorming suurt\u00e4he algust\u00e4heks<\/li>\n
  2. Formaatnumbrid<\/li>\n
  3. Kuup\u00e4eva formaadi muutmine<\/li>\n
  4. Tegelaste plokkide aheldamine<\/li>\n
  5. Numbrite \u00fcmardamine<\/li>\n
  6. Hindamine, kas \u00fcks kuup\u00e4ev on suurem kui teine<\/li>\n
  7. V\u00e4\u00e4rtuste asendamine<\/li>\n
  8. Kahe arvu korrutamine<\/li>\n
  9. Aastaid kuup\u00e4evale lisada<\/li>\n
  10. T\u00fchikute eemaldamine<\/li>\n<\/ol>\n
      \n
    1. Vormindada suurt\u00e4htedega algust\u00e4heks - $capitalize <\/strong>\n

      See v\u00f5tab iga v\u00e4\u00e4rtuse esimese t\u00e4hem\u00e4rgi ja muudab selle suurt\u00e4heks; \u00fclej\u00e4\u00e4nud t\u00e4hem\u00e4rgid j\u00e4etakse alles v\u00f5i teisendatakse vastavalt vajadusele v\u00e4iket\u00e4htedeks.<\/p>\n

      Kui teie kontaktide nimed on sisestatud andmebaasi erinevalt, m\u00f5ned on v\u00e4ikse ja m\u00f5ned suure algust\u00e4hega, saadetakse selle funktsiooni rakendamisega s\u00f5num kogu andmebaasi, kus saaja nimi on suurt\u00e4htedega, mis on \u00f5ige nime kirjutamise norm.<\/p>\n

      \"sm-01\"<\/p>\n

       <\/li>\n

    2. Formaatnumbrid - $formatNumber <\/strong>\n

      Teisendab numbrit\u00fc\u00fcpi andmed m\u00e4rgit\u00fc\u00fcpi andmeteks ja vormindab need kasutaja m\u00e4\u00e4ratud formaadis, rakendades funktsiooni<\/p>\n

      Numbrid saab vormindada kohalikeks v\u00e4\u00e4ringuteks, protsentideks, aja\u00fchikuteks v\u00f5i muudeks m\u00f5\u00f5t\u00fchikuteks, samuti saab neid esitada t\u00e4isarvudena v\u00f5i k\u00fcmnendkohtadena, tuhandete eraldamisega v\u00f5i ilma.<\/p>\n

      \"sm-02\"<\/p>\n

       <\/li>\n

    3. Kuup\u00e4eva formaadi muutmine - $formatDate <\/strong>\n

      See funktsioon v\u00f5imaldab teil m\u00e4\u00e4ratleda, kuidas te eelistate kuup\u00e4eva v\u00e4ljendada.<\/p>\n

      Kui teie andmebaasi v\u00e4ljadesse salvestatud kuup\u00e4evadel on erinevad vormingud v\u00f5i vorming, mis ei vasta teie riigis kasutatavale, m\u00f5ned ainult numbritega, teised numbritega, kuid erinevas vormingus, teised kuu s\u00f5nadega ja p\u00e4ev numbritega, saab s\u00f5numi saata k\u00f5igile sellele andmebaasile sama kuup\u00e4evavorminguga, mis on m\u00e4\u00e4ratletud funktsiooni sisestamisel.<\/p>\n

      \"sm-03\"<\/p>\n

       <\/li>\n

    4. T\u00e4hem\u00e4rgiplokkide aheldamine - $concat <\/strong>\n

      \u00dchendab m\u00e4rgijada, mis on m\u00e4\u00e4ratletud kui \"esialgne\", teise m\u00e4rgijaga, mis on m\u00e4\u00e4ratletud kui \"l\u00f5plik\".<\/p>\n

      See funktsioon v\u00f5tab teie andmebaasis oleva v\u00e4lja sisu (v\u00e4\u00e4rtuse), mis funktsiooni rakendamisel on m\u00e4\u00e4ratletud kui \"esialgne\", ja \u00fchendab selle teise v\u00e4lja sisuga, mille olete m\u00e4\u00e4ratlenud kui \"l\u00f5plik\". See on ideaalne n\u00e4iteks selleks, et \u00fchendada \u00fches reas kliendi ees- ja perekonnanimi, mis on andmebaasis eraldi v\u00e4ljadel.<\/p>\n

      \"sm-04\"<\/p>\n

       <\/li>\n

    5. Numbrite \u00fcmardamine - $round<\/strong>\n

      See funktsioon v\u00f5imaldab \u00fcmardada k\u00fcmnendarvu, et v\u00e4ljendada seda t\u00e4isarvudes.<\/p>\n

      Selle funktsiooni rakendamine teisendab k\u00fcmnendkohti sisaldavad arvud t\u00e4isarvudeks. See teeb seda, j\u00e4rgides konventsiooni, mille kohaselt liidetakse t\u00e4isarv alates k\u00fcmnendmurru 0,5-st ja lahutatakse t\u00e4isarv alates k\u00fcmnendmurru 0,49-st allapoole.<\/p>\n

      \"sm-05\"<\/p>\n

       <\/li>\n

    6. Hinnata, kas \u00fcks kuup\u00e4ev on suurem kui teine - $maxDate <\/strong>\n

      See funktsioon kontrollib, kas hinnatava kuup\u00e4eva v\u00e4\u00e4rtus on suurem kui v\u00f5rdluskuup\u00e4ev.<\/p>\n

      Funktsioon on eelistatud ja m\u00e4\u00e4ratletakse v\u00e4ljad, mis sisaldavad hinnatavaid kuup\u00e4evi ja v\u00f5rdluskuup\u00e4eva. N\u00e4iteks kindlustuspoliisi allkirjastamise kuup\u00e4evad v\u00f5rreldes praeguse kuup\u00e4evaga, et teatada autokindlustuspoliisi kehtivuse l\u00f5ppemisest.<\/p>\n

      \"sm-06\"<\/p>\n

       <\/li>\n

    7. T\u00e4hem\u00e4rkide asendamine - $replace <\/strong>\n

      Asendab stringi sisu teises stringis sisalduva v\u00e4\u00e4rtusega, mis on m\u00e4\u00e4ratletud asendusena.<\/p>\n

      See funktsioon v\u00f5imaldab asendada stringi, mis vastab teie baasi v\u00e4ljale ja on funktsiooni rakendamisel m\u00e4\u00e4ratletud otsingustringina, v\u00e4\u00e4rtusega, mis sisaldub asendusena m\u00e4\u00e4ratletud stringis, mis peab samuti vastama teie baasi v\u00e4ljale.<\/p>\n

      \"sm-07\"<\/p>\n

       <\/li>\n

    8. Kahe numbri korrutamine - $multiply <\/strong>\n

      Korrutage kaks arvu ja kuvage selle operatsiooni tulemus.<\/p>\n

      Parim n\u00e4ide selle funktsiooni kasutamisest on erinevate toodete hinna v\u00e4ljendamine koos juba kohaldatud k\u00e4ibemaksuga, mis saadakse hinnav\u00e4lja arvude korrutamisel k\u00e4ibemaksuv\u00e4lja arvudega.<\/p>\n

      \"sm-08\"<\/p>\n

       <\/li>\n

    9. Aastate lisamine kuup\u00e4evale-$addYears <\/strong>\n

      See funktsioon v\u00f5imaldab lisada antud kuup\u00e4evale aastaid.<\/p>\n

      V\u00f5ttes andmebaasi andmev\u00e4lja kuup\u00e4evav\u00e4\u00e4rtused, liidab see kasutaja poolt funktsiooni rakendamisel m\u00e4\u00e4ratud aastate arvu ja kuvab m\u00f5lema summa. Eriti kasulik selleks, et hoiatada oma kliente lepingu automaatse pikendamise kuup\u00e4evast vastavalt iga\u00fche individuaalsetele andmetele.<\/p>\n

      \"sm-09\"<\/p>\n

       <\/li>\n

    10. T\u00fchikute eemaldamine - $trim<\/strong>\n

      Kui seda funktsiooni rakendatakse, kuvatakse ainult kehtivad t\u00e4hem\u00e4rgid, sest segmendi vahelised t\u00fchikud eemaldatakse.<\/p>\n

      See funktsioon tunneb \u00e4ra segmendid ja loeb t\u00fchikuid ning konfigureerib andmed nii, et need n\u00e4itaksid ainult t\u00fchikuga eraldatud m\u00e4rgisegmente.<\/p>\n

      \"sm-10\"<\/p>\n

       <\/li>\n<\/ol>\n

      Kuidas kasutada MasterBase\u00ae SmartData?<\/h3>\n

      Lihtsalt looge - v\u00f5i redigeerige - oma s\u00f5numit ja isikup\u00e4rastusavalduse lisamisel integreerige sellesse MasterBase\u00ae SmartData funktsioon, mis muudab v\u00e4lja nii, nagu te seda vajalikuks peate.<\/p>\n

      \"sm-11\"<\/p>\n

      Lisateabe saamiseks MasterBase\u00ae SmartData kasutamise kohta v\u00f5tke \u00fchendust oma m\u00fc\u00fcgiesindajaga v\u00f5i, meie kliendiportaal<\/a> v\u00f5i meie platvormil minna aadressil V\u00f5tke meetmeid > Saatke masss\u00f5numeid > Looge s\u00f5num<\/strong>Siit leiate abiressursi, mis lisaks MasterBase\u00ae SmartData funktsioonide ja eeliste kokkuv\u00f5ttele v\u00f5imaldab teil alla laadida \u00fche kolmest meie poolt pakutavast k\u00e4siraamatust: tavaline tase, edasij\u00f5udnute tase ja ekspertide tase.<\/p>\n

       <\/p>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      Tarbijad n\u00f5uavad ja ootavad asjakohast ja isikup\u00e4rastatud sisu ja kogemusi.<\/p>","protected":false},"author":239642484,"featured_media":10659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1425],"class_list":["post-6538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-smartdata"],"yoast_head":"\nMaximiza la personalizaci\u00f3n de tus mensajes con MasterBase\u00ae SmartData - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/et\/maksimeerida-oma-sonumite-isikuparastamist-masterbase-smartdata-abil\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximiza la personalizaci\u00f3n de tus mensajes con MasterBase\u00ae SmartData - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los consumidores exigen y esperan contenido y experiencias relevantes y personalizados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/et\/maksimeerida-oma-sonumite-isikuparastamist-masterbase-smartdata-abil\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta 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