{"id":6535,"date":"2024-06-05T20:23:30","date_gmt":"2024-06-05T17:23:30","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6535"},"modified":"2024-06-07T13:33:28","modified_gmt":"2024-06-07T10:33:28","slug":"kuidas-olla-parem-e-posti-turundaja","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/como-ser-un-mejor-email-marketer\/masterbase\/","title":{"rendered":"Kuidas olla parem e-posti turundaja"},"content":{"rendered":"

Kui te olete \u00fcks neist 4,1 miljardist inimesest, kes kasutavad e-kirju, ei ole see teile uudis. Tegelikult ei ole see isegi mitte \u00fcllatus neile, kes kasutavad e-kirju. turundajad<\/em> e-kirjade saatmine. Campaign Monitori hiljutise uuringu kohaselt hindab ainult 4% ettev\u00f5tetest oma e-posti kampaaniate tulemuslikkust \"suurep\u00e4raseks\".<\/p>\n

See ei ole hea turundajatele ega ka lugejatele. Me saame ja peame tegema paremini. Me peame koostama paremad meililistid, kui me ootame, et meie digitaalne turundusmasin oleks h\u00e4sti toimiv t\u00e4na, homme ja tulevikus.<\/p>\n

Niisiis... kuidas olla parem e-posti turundaja<\/em>?<\/strong><\/p>\n

Suurep\u00e4rane e-posti turundaja<\/em> on see, mis saadab \u00f5igele inimesele \u00f5igel ajal \u00f5ige s\u00f5numi. Teisis\u00f5nu, asjakohased s\u00f5numid. Seep\u00e4rast ongi segmenteerimine eduka e-turundusstrateegia alus: see aitab luua saadetud s\u00f5numitele konteksti.<\/p>\n

Kui tarbijatel paluti hinnata v\u00e4idet \"Enamiku mulle saadetavate turunduss\u00f5numite sisu v\u00f5i pakkumised ei paku mulle huvi\", n\u00f5ustus 63% sellega v\u00f5i oli t\u00e4iesti n\u00f5us. Pange t\u00e4hele, et need inimesed ei \u00f6elnud, et sisu on halb, vaid et see ei ole asjakohane.<\/p>\n

V\u00f5ite kirjutada maailma parima s\u00f5numi, kuid kui see ei ole teie sihtr\u00fchma jaoks asjakohane, on see nii sihtr\u00fchma kui ka teie jaoks lihtsalt ajaraiskamine. Mida rohkem keskendute kontekstile, seda rohkem saate kasu. Mida personaalsem on teie s\u00f5num, seda paremaid tulemusi saate. Vaadake lihtsalt seda tabelit, kus v\u00f5rreldakse masspostitust ja personaliseeritud postitust, kus asjakohasus suureneb m\u00e4rkimisv\u00e4\u00e4rselt.<\/p>\n

Segmentatsioonistrateegia parandamine ja personaliseerimise suunas liikumine on kohene ja suure m\u00f5juga viis e-posti turundusstrateegia optimeerimiseks.<\/p>\n

Seda silmas pidades p\u00f6\u00f6rake t\u00e4helepanu nendele 3 t\u00fc\u00fcpi nimekirjadele, millega peaksite t\u00f6\u00f6tama, et maksimeerida segmenteerimist, personaliseerimist ja individualiseerimist; teisis\u00f5nu: asjakohasus<\/strong>.<\/p>\n

    \n
  1. Eluts\u00fckli nimekirjad<\/strong><\/li>\n<\/ol>\n

    Turunduse eluts\u00fckli m\u00f5iste viitab sellele, kuidas te oma kontaktidega suhtlete, alates nende esimesest kontaktist kuni nende kliendielu l\u00f5puni. Eluts\u00fckli segmenteerimine aitab teil j\u00e4lgida, kus kontakt on oma eluts\u00fcklis. See h\u00f5lmab tavaliselt turundusblogi tellijate, juhtide (viib<\/em>), kvalifitseeritud turundusliidud, kliendid ja evangelistid.<\/p>\n

      \n
    1. Kulukohustuste nimekirjad<\/strong><\/li>\n<\/ol>\n

      Kontaktide segmenteerimine toimub selle p\u00f5hjal, kuidas nad on suhelnud erinevate veebikanalite ja kommunikatsioonidega. Miks need on olulised? Hea segmenteerimisstrateegia kasutab nii kaudseid kui ka selges\u00f5nalisi andmeid. Eksplitsiitsed andmed on teave, mida kontakt vabatahtlikult ettev\u00f5ttega jagab. N\u00e4iteks teave, mille nad esitavad veebilehel v\u00f5i kontaktvormil.<\/p>\n

      Implicit data on teave, mis saadakse kasutaja k\u00e4itumisest. Engagement listid kasutavad kaudseid andmeid, et saata asjakohasemaid s\u00f5numeid.<\/p>\n

      Mailchimp'i uuringu kohaselt on segmenteeritud ja personaliseeritud e-kirjade avamine 14 31% v\u00f5rra suurem ja klikkide arv 100 95% v\u00f5rra suurem kui mittesegmenteeritud e-kirjade puhul.<\/p>\n

        \n
      1. K\u00e4itumise kontrollnimekirjad<\/strong><\/li>\n<\/ol>\n

        Need on tegevused, mis on automaatselt suunatud teie kontaktidele nende suhtluse alusel mitmes kanalis: sotsiaalmeedia, e-turundus, veebisait ja muud. Need j\u00e4lgivad teie kontaktide konkreetseid k\u00e4itumisviise, n\u00e4iteks t\u00e4idetud vorme, k\u00fclastatud lehek\u00fclgi jne. MarketingSherpa uuringu kohaselt on 39% uuringust turundajad<\/em> \u00fctles, et \"automatiseeritud k\u00e4itumuslik e-kirjade saatmine\" on k\u00f5ige t\u00f5husam taktika e-kirjade t\u00f5hususe parandamiseks.<\/p>\n

        Uuring, milles Econsultancy k\u00fcsis turundajatelt \"Millised j\u00e4rgmistest tavadest on osa teie e-turundustegevusest?\", n\u00e4itas siiski, et ainult 20% turundajatest kasutab oma e-turundustegevuses j\u00e4rgmisi tavasid. e-posti turundajad<\/em> kasutab k\u00e4itumuslikku suunamist.<\/p>\n

        K\u00e4itumuslik suunamine t\u00e4hendab kasutajakeskse l\u00e4henemisviisi kasutuselev\u00f5ttu. Teisis\u00f5nu, see on tegevus, mida teie potentsiaalsed kliendid teevad, et saada seda, mida nad tahavad saada. See on sisuliselt iga inimese unistus. e-posti turundaja<\/em>: \u00fcks segment.<\/p>\n

        L\u00fchidalt, et olla parem e-posti turundaja<\/em> h\u00f5lmab keskendumist asjakohasusele segmenteerimise, isikup\u00e4rastamise ja kontaktk\u00e4itumise kaudu. V\u00f5tke need tavad kasutusele ja te n\u00e4ete oma e-turunduskampaaniate olulist paranemist.<\/p>\n

        \"ebook<\/a><\/p>\n

         <\/p>","protected":false},"excerpt":{"rendered":"

        Olgem ausad: \u00fcldiselt ei ole inimesed v\u00e4ga head e-turunduses.<\/p>","protected":false},"author":239642484,"featured_media":14883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo ser un mejor "email marketer" - 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