{"id":6487,"date":"2024-03-06T13:05:32","date_gmt":"2024-03-06T11:05:32","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6487"},"modified":"2024-03-09T20:50:16","modified_gmt":"2024-03-09T18:50:16","slug":"3-e-posti-turunduse-sisu-viga-mida-peaksite-valtima","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/","title":{"rendered":"3 e-posti turunduse sisu viga, mida peaksite v\u00e4ltima"},"content":{"rendered":"

<\/p>\n

Enamik tarbijaid \u00fctleb, et nad suhtlevad ainult personaalsete s\u00f5numitega. Seega on kaubam\u00e4rkidel raske personaliseerimist \u00f5igesti teha, kuid paljud teevad siiski p\u00f5hilisi automatiseerimisvigu, mis v\u00f5ivad ostjaid eemale t\u00f5rjuda.<\/p>\n

Siin on kolm tavalist e-posti turundusviga ja kuidas neid v\u00e4ltida.<\/p>\n

Liiga palju kohandamist<\/strong><\/h3>\n

Veebimaailma reklaamide rohkuse t\u00f5ttu oleme k\u00f5ik n\u00e4inud m\u00f5nda reklaami, mis on nii isikup\u00e4rastatud, et see on hirmutav, eriti need, mis ilmuvad p\u00e4rast seda, kui tootega on suheldud, seda on mainitud v\u00f5i lihtsalt vaadatud.<\/p>\n

Vaatamata sellele, et Facebook on korduvalt eitanud, et ta teie vestlusi pealtkuulab, on ta sattunud tule alla oma jubeda reklaami sihtimise eest, mis p\u00f5hineb andmetel, millest enamik kasutajaid isegi ei teadnud, et sotsiaalne hiiglane j\u00e4lgib.<\/p>\n

Kuigi on kalduvus arvata, et kasutajate kohta k\u00f5ik teadmine ja nende kogemuse isikup\u00e4rastamine oleks kasulik, v\u00f5ib liiga kaugele minekul olla vastupidine m\u00f5ju.<\/p>\n

Me usume, et parim strateegia on l\u00e4bipaistvus. T\u00e4nap\u00e4eval on parim strateegia olla l\u00e4bipaistev andmete kogumise osas, kutsudes kasutajaid \u00fcles andmete kogumisega n\u00f5ustuma ja andes neile \u00fcksikasjalikku teavet selle kohta, mida kogute ja kuidas seda kasutate.<\/p>\n

Kui palute oma publikul registreeruda, t\u00e4ites vormi, et saada uudiskirja v\u00f5i blogi tellimus, soovitame v\u00e4ga selgelt selgitada, mida nad v\u00f5ivad oodata ja, mis veelgi olulisem, kuidas nad saavad soovi korral sellest loobuda. See tekitab palju suuremat usaldust ja n\u00e4itab, et te t\u00f5esti peate silmas oma kasutajate parimaid huve\/kogemust.<\/p>\n

Kehv s\u00fcnkroniseerimine<\/strong><\/h3>\n

Kindel viis klientide \u00e4rritamiseks on n\u00e4idata neile reklaami toote kohta, mis neile meeldiks, kuid kui nad seda ostmiseks kl\u00f5psavad, avastavad nad, et see on otsas. V\u00f5i kui nad on selle ostnud, n\u00e4evad nad pidevalt sama reklaami.<\/p>\n

Seep\u00e4rast on t\u00e4nap\u00e4eval enam kui vajalik, see on h\u00e4davajalik, et meiliturunduskampaaniaid saaks saata plaanip\u00e4raselt, reaalajas ja vastavalt toodete inventuuriandmetele. Nii saate j\u00f5uda klientideni e-posti turunduskampaaniatega, mis sisaldavad personaliseeritud kampaaniaid ja reaalajas tehtud pakkumisi, mille tulemuseks on t\u00f5husalt konversioon, mitte tarbija tagasil\u00fckkamine.<\/p>\n

Tegevuskutsete puudumine <\/strong><\/h3>\n

Nagu olete kahtlemata k\u00fcmneid kordi kuulnud, vajab teie sisu v\u00e4hemalt \u00fchte \u00fcleskutset tegevusele (CTA). See kehtib v\u00f5rdselt nii sihtlehe, blogipostituse kui ka teie s\u00f5numite puhul.<\/p>\n

Ilma \u00fcleskutseta tegevusele ei saa teie publik teada, mida te neilt ootate. Kindlasti on teie lugejad targad, kuid see oleks neilt liiga palju n\u00f5udmine. Nad ei ole ennustajad.<\/p>\n

Esimene asi on, et teil oleks selge n\u00e4gemus oma eesm\u00e4rgist.<\/p>\n

Millist tulemust te ootate?<\/strong><\/h3>\n

Kas soovite reklaamida oma kirjutatud sisu? Kas soovite reklaamida eelseisvat turuletulekut v\u00f5i \u00fcritust? Kas soovite teha m\u00fc\u00fcgitehingut?<\/p>\n

Keskenduge oma s\u00f5numi tekstis, piltides ja kujunduses sellele, et suunata lugejaid selle tulemuse poole. Seej\u00e4rel, enne kui saadate selle v\u00e4lja, veenduge, et teie \u00fcleskutse tegutsemiseks on selge, kaasahaarav ja suunab neid loodetud tulemuse juurde.<\/p>\n

T\u00e4iuslik, kuid kuidas teha suurep\u00e4rane \u00fcleskutse tegutsemiseks? Siin on m\u00f5ned soovitused:<\/p>\n

# 1: Tee oma CTA kergesti leitavaks<\/h3>\n

\u00c4rge varjake oma \u00fcleskutset tegutsemiseks. Kasutage eredaid v\u00e4rve, julget teksti v\u00f5i suuri nuppe. Paigutage see sellisesse kohta, kus see paistab silma.<\/p>\n

# 2: Kasutage \u00f5igeid \u00fcleskutse s\u00f5nu<\/h3>\n

S\u00f5nad on olulised. Kui teie CTA on igav v\u00f5i ebam\u00e4\u00e4rane, v\u00f5ivad lugejad selle vahele j\u00e4tta.<\/p>\n

Kasutage tegevuss\u00f5nu nagu \"loe edasi\" v\u00f5i \"osta kohe\". Kasutage kiireloomulisuse tunnet. Julgustage uudishimu.<\/p>\n

# 3: \u00c4rge ajage segi<\/h3>\n

Liiga on alati halb. Kui \u00fches s\u00f5numis on mitu \u00fcleskutset tegutsemiseks, v\u00f5ib see segi minna teiste s\u00f5numitega ja ajab teie sihtr\u00fchma segadusse.<\/p>\n

Selle asemel, et teha oodatud toiminguid, otsustavad lugejad mitte midagi ette v\u00f5tta.<\/p>\n

# 4: Korda CTA-d.<\/h3>\n

Kui see on asjakohane, korrake oma \u00fcleskutset tegevusele rohkem kui \u00fcks kord.<\/p>\n

Sa p\u00fc\u00fcad teha lugejale v\u00f5imalikult lihtsaks, et ta saaks e-kirjast otse sinu veebisaidile v\u00f5i tootele. Kui te kordate \u00fcleskutset mitu korda, on neil rohkem v\u00f5imalusi seda m\u00e4rgata ja sellega suhelda.<\/p>\n

\u00a0<\/p>\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

See on \u00fcldteada, kuid tasub korrata: personaliseerimine on t\u00f5husa e-kirjaturunduse v\u00f5ti, sest see suurendab asjakohasust ja paneb sihtr\u00fchma teie s\u00f5numeid lugema ja tegema seda, mida te soovite, mitte lihtsalt avama.<\/p>","protected":false},"author":239642484,"featured_media":11878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n3 errores de contenido en email marketing que debes evitar - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/et\/3-e-posti-turunduse-sisu-viga-mida-peaksite-valtima\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 errores de contenido en email marketing que debes evitar - 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