{"id":6323,"date":"2025-05-12T22:08:52","date_gmt":"2025-05-12T19:08:52","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6323"},"modified":"2025-05-14T01:34:51","modified_gmt":"2025-05-13T22:34:51","slug":"kuidas-parandada-kliendi-teekonda-tehingupohiste-sonumitega-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/","title":{"rendered":"Kliendi teekonna parandamine tehingup\u00f5histe s\u00f5numitega"},"content":{"rendered":"<p>Tehingupostitused on olulised. M\u00fc\u00fcgikinnitus, tervitus, tellimuse ajakohastamine, saatmise \u00fcksikasjad, isegi salas\u00f5na muutmine - k\u00f5ik need on \u00fchel v\u00f5i teisel p\u00f5hjusel s\u00f5numid, mida adressaat hindab k\u00f5rgelt. Sageli on need ka esimesed s\u00f5numid, mida tellija v\u00f5i klient teie ettev\u00f5ttelt saab.<\/p>\n<p>Kuid lisaks sellele, et nad edastavad saajale v\u00e4\u00e4rtuslikku ja oodatud teavet, on veel \u00fcks p\u00f5hjus, mis teeb need saatja jaoks eriti oluliseks. Ja mis on see p\u00f5hjus? Need toimivad paremini kui massikampaaniad.<\/p>\n<p>See on \u00f5ige, tervituss\u00f5num v\u00f5ib tuua kuni 320 % rohkem tulu kui reklaamikampaaniad. Pole ime, et tehingupostitustel on 7-8 korda suurem klikkimism\u00e4\u00e4r kui e-turunduses ja nad toovad kuni 6 korda rohkem tulu.<\/p>\n<h2><strong>Miks siis selliseid s\u00f5numeid rohkem ei kasutata? Sellel on mitu p\u00f5hjust:<\/strong><\/h2>\n<ul>\n<li>Kuna s\u00f5numi saatmine k\u00e4ivitub \u00e4ritehingute jaoks loodud keskkonnas (n\u00e4iteks e-kaubanduse platvormil), mitte turundusplatvormil, on s\u00f5numite formaat ja kujundus sageli v\u00e4ga piiratud.<\/li>\n<li>Kuna neid juhivad andmed, mis samuti asuvad selles tehingus\u00fcsteemis, mis t\u00f5en\u00e4oliselt t\u00e4hendab, et neil on v\u00e4hem paindlikkust oma sihtr\u00fchma segmenteerimisel.<\/li>\n<li>Kuna need kuuluvad pigem operatsiooni- v\u00f5i IT-\u00fcksustele kui turundusele. Selge m\u00e4rk sellest on \"noreply@...\" t\u00fc\u00fcpi saatja. Kindlasti halb praktika.<\/li>\n<\/ul>\n<p>V\u00f5ib olla ka muid p\u00f5hjusi, miks tehinguliste s\u00f5numite saatmisest ei soovitata. Tihtipeale ollakse n\u00e4rvilised, kui p\u00fc\u00fctakse segada turundus- ja m\u00fc\u00fcgis\u00f5numeid teenuse v\u00f5i funktsionaalse kommunikatsiooniga.<\/p>\n<p>Need p\u00f5hjused on teatud m\u00e4\u00e4ral m\u00f5istetavad, kuid te ei tohiks lasta neil saada takistuseks.<\/p>\n<p>Me teame, et tehingulised s\u00f5numid on v\u00f5itjad. Seega tasub neid turundajana kaaluda. Palju.<\/p>\n<h3><strong>Siin on kiire \u00fclevaade igast sellisest s\u00f5numit\u00fc\u00fcbist:<\/strong><\/h3>\n<ol>\n<li>\n<h3><strong> Tervituss\u00f5numid<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>See on k\u00f5ige olulisem s\u00f5num, mille saadate, ja seega on see esimene mulje, mille teie sihtr\u00fchm teie kaubam\u00e4rgist j\u00e4tab.<\/p>\n<p>Kui kl\u00f5psate siin, saate lugeda meie blogi artiklit, milles on t\u00e4psemalt kirjeldatud selle t\u00e4htsust ja seda, kuidas sellega MasterBase\u00ae-s t\u00f6\u00f6tada.<\/p>\n<p>Kehv tervituss\u00f5num on teie ettev\u00f5tte kehv esitlus. Parimad n\u00e4ited headest tervitusprogrammidest seevastu osutavad lugejale edastatavatele p\u00f5hipunktidele:<\/p>\n<ul>\n<li>Et ta tegi hea otsuse, et teie ettev\u00f5te hindab teda ja seda, mida ta kaubam\u00e4rgina\/ettev\u00f5ttena esindab.<\/li>\n<li>Et ta on heas seltskonnas.<\/li>\n<li>Mida nad v\u00f5ivad teie ettev\u00f5ttelt oodata. See on v\u00f5imalus kinnitada ettepanekut, mis veenis lugejat tellima v\u00f5i tegema oma esimese ostu.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> Edulugu:<\/strong><\/p>\n<p>\u00dcks finantsasutus lisas tervitusmeili 30-sekundilise video ja kasulikke linke oma k\u00f5ige populaarsemate teenuste kohta. Tulemus: kontode aktiveerimise m\u00e4\u00e4r kasvas 62 % v\u00f5rra esimese 7 p\u00e4eva jooksul ja esialgseid tugiteenuse taotlusi v\u00e4hendati 30 % v\u00f5rra.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> Kinnituss\u00f5numid<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Need s\u00f5numid h\u00f5lmavad k\u00f5ike alates kahekordsest kinnitusest <em>opt-in<\/em> l\u00e4bi ostu ja saatmise, taastamise ja paroolide muutmise.<\/p>\n<p>Neil k\u00f5igil on v\u00e4ga konkreetne funktsioon, mis kinnitab, et asjaomane s\u00fcndmus on toimunud (nt teie tellimus on vastu v\u00f5etud v\u00f5i teile saadetud). Head programmid teatavad lugejale muu hulgas j\u00e4rgmist:<\/p>\n<ul>\n<li>Et te tegite hea otsuse, mida teie ettev\u00f5te hindab ja mida ta esindab br\u00e4ndina\/ettev\u00f5ttena.<\/li>\n<li>Et ta on heas seltskonnas.<\/li>\n<li>Et teie ettev\u00f5te pakub. Kasutage seda kui v\u00f5imalust kinnitada ettepanekut, mis veenis lugejat tellima v\u00f5i tegema oma esimese ostu.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> Edulugu:<\/strong><\/p>\n<p>Logistikateenuseid pakkuv ettev\u00f5te automatiseeris tellimuse ja tarnekinnitused isikustatud s\u00f5numite ja j\u00e4lgimislinkidega. See v\u00e4hendas tellimuse olekuga seotud klienditoe pileteid 45 % v\u00f5rra ja suurendas klientide rahulolu (NPS) rohkem kui 12 punkti v\u00f5rra.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Meeldetuletused<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Need teated erinevad kinnituss\u00f5numitest selle poolest, et need n\u00f5uavad sageli, kuid mitte alati, lugeja tegevust.<\/p>\n<p>See h\u00f5lmab kinnitusi, toodete v\u00f5i teenuste uuendamist, broneeringuid ja prooviperioodide l\u00f5ppu. Parimad meeldetuletuss\u00f5numid on suunatud j\u00e4rgmistele eesm\u00e4rkidele:<\/p>\n<ul>\n<li>et taotletud tegevus on oluline, et saada taotletud materjali.<\/li>\n<li>See tegevus on vajalik ja m\u00f5nikord h\u00e4davajalik.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> Edulugu:<\/strong><\/p>\n<p>S\u00fcndmuste haldamise platvorm automatiseeris etapiviisilised meeldetuletused (n\u00e4dal enne, kolm p\u00e4eva enne ja p\u00e4ev enne). E-kirjad sisaldasid kalendrisse lisamise nuppu ja kontakti k\u00fcsimuste esitamiseks. Tulemus: suurendati veebip\u00f5histe \u00fcrituste tegelikku osav\u00f5ttu 34 % v\u00f5rra.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> Taotluse s\u00f5numid<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Sellesse kategooriasse kuuluvad mitmesugused s\u00f5numid, alates tagasiside k\u00fcsimisest pakutava teenuse kohta ja lugeja eelistuste kohta kuni k\u00fcsitlusteni. Erinevalt teistest kategooriatest ei ole need s\u00f5numid tingimata seotud tellimuse v\u00f5i s\u00fcndmusega, millest lugeja on teadlik. Seega on need s\u00f5numid, mida saaja ei oota ja mida ta ei pruugi \u00e4ra tunda, kui ta neid oma postkastis n\u00e4eb. Selline hea s\u00f5num \u00fctleb lugejale:<\/p>\n<ul>\n<li>Et sa tahad teada nende kogemusi. Kuid olge ettevaatlik: pole midagi hullemat kui k\u00fcsida kliendi arvamust, kelle tellimus l\u00e4ks valesti. Enne sellise s\u00f5numi saatmist peate kindlasti veenduma, et olete v\u00e4listanud k\u00f5ik kliendid, kes on kurtnud v\u00f5i v\u00e4ljendanud rahulolematust.<\/li>\n<li>et teie tagasiside on oluline ja et see toob kaasa parema teeninduse. Tehke eelnevalt avaldus \"Mis on minu jaoks oluline\" (What's In It For Me - WIIFM).<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> Edulugu:<\/strong><\/p>\n<p>\u00dcks piirkondlik turuplats saatis tarnej\u00e4rgsed rahulolu-uuringud, kuid filtreeris automaatselt v\u00e4lja juhtumid, mille puhul oli tegemist aktiivsete tagastuste v\u00f5i kaebustega. Tulemus: nad said 47 % vastuse ning nende teadmisi kasutati k\u00f5ige k\u00fclastatavama toote lehek\u00fclje \u00fcmberkujundamiseks, mis parandas konversiooni 18 % v\u00f5rra.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> H\u00fclgamishoiatused<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>M\u00f5ne jaoks v\u00f5ivad need s\u00f5numid olla lihtsad meeldetuletused, kuid hea turundaja jaoks on need palju enamat. Algatatud ja katkestatud ostusessioonid, mahaj\u00e4etud ostukorvid, k\u00f5ik kasutamata j\u00e4\u00e4nud v\u00f5imalused on potentsiaalselt olulised.<\/p>\n<p>See n\u00f5uab palju rohkem kui meeldetuletust ja seda t\u00f5estavad ka veenvad numbrid: umbes 65 % korvi on h\u00fcljatud. Kuid meeldetuletusprogrammide abil v\u00f5ib m\u00fc\u00fck kasvada 70 % mahaj\u00e4etud ostukorvide puhul ja 30 % katkestatud otsingute puhul (Allikas - Triggered Messaging 2014).<\/p>\n<p><strong>\ud83d\udfe2<\/strong><strong> Edulugu:<\/strong><\/p>\n<p>\u00dcks spordikaupade kaubam\u00e4rk t\u00f6\u00f6tas v\u00e4lja kolm automatiseeritud s\u00f5numit, mis k\u00e4sitlevad mahaj\u00e4etud ostukorvide taastamist. Tootepiltide ja piiratud aja jooksul tehtud allahindluse lisamine aitas taastada 29 % m\u00fc\u00fcki ja suurendada keskmist piletit 12 % v\u00f5rra.<\/p>\n<h2><strong>Kokkuv\u00f5te<\/strong><\/h2>\n<p>T\u00f5husate tehingus\u00f5numite koostamine n\u00f5uab head arusaamist sellest, mis need on, mis eristab neid traditsioonilistest e-turunduskampaaniatest, millised on nende eelised ja millised on nende parimad tavad.<\/p>\n<p>Ja selleks, et seda k\u00f5ike kontrolli, t\u00f5hususe ja skaleeritavusega rakendada, v\u00f5ite loota spetsiaalsele platvormile. <strong>MasterBase\u00ae<\/strong>mis omab enam kui 20-aastast kogemust turul ja on esindatud mitmes riigis, v\u00f5imaldab teil automatiseerida seda t\u00fc\u00fcpi s\u00f5numeid turvaliselt, isikup\u00e4rastatult ja t\u00e4ielikult j\u00e4lgitavana.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/et\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"ebook e-kiri E-kirja turunduss\u00f5numi struktuur\" class=\"wp-image-14081\" style=\"aspect-ratio:1.5696578097184677;width:724px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Tehingupostitused on v\u00e4\u00e4rtuslikud s\u00f5numid, mis on sageli esimene kontakt ettev\u00f5tte ja kliendi v\u00f5i tellija vahel.<\/p>","protected":false},"author":239642484,"featured_media":22368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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