{"id":6282,"date":"2024-03-11T12:49:39","date_gmt":"2024-03-11T10:49:39","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6282"},"modified":"2024-03-11T12:49:39","modified_gmt":"2024-03-11T10:49:39","slug":"4-pohjust-miks-personaliseerimine-parandab-teie-turundust","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/","title":{"rendered":"4 p\u00f5hjust, miks personaliseerimine parandab teie turundust"},"content":{"rendered":"

Tegelikult n\u00e4itavad uuringud, et personaliseeritud e-kirjade turunduskampaaniate avamism\u00e4\u00e4r on 29 % v\u00f5rra k\u00f5rgem ja 41 % v\u00f5rra suurem kui tavaliste kampaaniate puhul.<\/p>\n

On \u00fctlematagi selge, et kui te ei ole veel oma turundusstrateegiasse personaliseerimist rakendanud, olete kaotamas. Siin on p\u00f5hjus.<\/p>\n

Mis on personaliseeritud turundus?<\/h3>\n

Isikup\u00e4rastatud turunduse all peame silmas palju enamat kui lihtsalt kliendi nime lisamist talle saadetud s\u00f5numitesse.<\/p>\n

See on iseenesest strateegia, mida saate integreerida oma erinevatesse suhtluskanalitesse, n\u00e4iteks e-turundusse, sotsiaalmeediasse ja blogidesse, et saavutada paremaid tulemusi.<\/p>\n

Personaalne turundus h\u00f5lmab teie klientidega seotud andmete kogumist ja turunduskogemuste loomist koos diferentseeritud sisuga, mis on suunatud konkreetsetele kliendit\u00fc\u00fcpidele.<\/p>\n

Uskuge seda: andmed on teie s\u00f5ber<\/h3>\n

Personaalne turundusstrateegia algab kasutajate andmetest. Teie kampaaniate edu s\u00f5ltub sellest, kui h\u00e4sti te andmeid kogute ja m\u00f5\u00f5date. Olgu selleks siis postiloendi segmendid v\u00f5i k\u00fcsitlused, saate koguda erinevaid andmeid, et rohkem teada saada oma kasutajate kohta. See on ainus viis, kuidas pakkuda oma turunduskampaaniate kaudu rohkem personaliseeritud kogemusi.<\/p>\n

Kui teil on piisavalt andmeid ja te hakkate visandama oma t\u00fc\u00fcpilist klienti, saate hakata oma turunduskampaaniaid vastavalt kohandama.<\/p>\n

J\u00e4rgnevalt on esitatud 4 p\u00f5hjust, mis kindlasti veenavad teid isikup\u00e4rastamise v\u00f5imsuses.<\/span><\/p>\n

1. T\u00f5hus sihtgruppide leidmine<\/h3>\n

Personaalse turunduse peamine eelis on v\u00f5imalus j\u00f5uda konkreetsete sihtr\u00fchmadeni. Kogudes kasutajate andmeid nimekirjade segmentidest, k\u00fcsitlustest v\u00f5i uuringutest, saate luua t\u00f5husamaid e-turunduskampaaniaid, mis on suunatud konkreetsetele sihtr\u00fchmadele nende huvide v\u00f5i ostuharjumuste alusel.<\/p>\n

N\u00e4iteks kui teie sihtr\u00fchmale meeldivad filmid, v\u00f5ite kasutada viiteid populaarsele filmikultuurile oma kampaaniates, blogipostitustes v\u00f5i isegi postituste tellimisvormides, et pakkuda neile personaalsemat kogemust ja suurendada konversioone.<\/p>\n

2. Luua parem sisu<\/h3>\n

Isikup\u00e4rastamine aitab teil ka eristuda massist, luues ainulaadset sisu, mis j\u00e4\u00e4b silma ja j\u00e4\u00e4b teie klientidele meelde.<\/p>\n

3. S\u00fcgavamate suhete loomine klientidega<\/h3>\n

Veel \u00fcks isikup\u00e4rastamise eelis on see, et ehitate oma klientidega tugevamaid ja isiklikumaid suhteid. See n\u00e4itab, kui palju te igast neist hoolite, n\u00e4idates t\u00e4nulikkust, saates neile s\u00fcnnip\u00e4evaks s\u00f5numi v\u00f5i t\u00e4nus\u00f5numi igal uuel aastal, kuna nad on teie tellijate nimekirjaga liitunud.<\/p>\n

V\u00f5ite minna veelgi kaugemale, lisades isikup\u00e4rastamise kogu oma veebisaidile ja sihtlehtedele. See ei aita teil mitte ainult suurendada m\u00fc\u00fcki ja konversioone, vaid paneb ka kliendid end teie veebisaiti sirvides koduselt tundma.<\/p>\n

4. \u00c4rile n\u00e4o andmine<\/h3>\n

Selleks, et pakkuda oma turunduse kaudu t\u00f5eliselt isiklikku kogemust, peate andma oma ettev\u00f5ttele ka teatud identiteedi. See h\u00f5lmab teie ettev\u00f5tte inimliku k\u00fclje n\u00e4itamist.<\/p>\n

Lisage oma automaatsetesse s\u00f5numitesse vastus-aadress, et teie kliendid saaksid esitada k\u00fcsimusi ja j\u00e4tta kommentaare. N\u00e4idake, kes on teie ettev\u00f5tte postituste taga, lisades oma t\u00f6\u00f6tajate n\u00e4o ja nime. Andke oma klientidele teada, et iga suhtluse taga on inimesed, mitte robotid.<\/p>\n

Kliendile teie ettev\u00f5tte inimliku k\u00fclje n\u00e4itamine isikliku puudutuse kaudu, n\u00e4iteks eesnime lisamine postitusele, v\u00f5ib suurendada klientide kaasatust.<\/p>\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Isikup\u00e4rastamine v\u00f5ib olla v\u00f5imas vahend, kui seda kasutatakse \u00f5igesti. Turundajad on seda strateegiat kasutanud aastak\u00fcmneid, et optimeerida oma turundustegevust.<\/p>","protected":false},"author":239642484,"featured_media":10617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1423],"class_list":["post-6282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-personalizacion-11"],"yoast_head":"\n4 razones por las que la personalizaci\u00f3n mejora tu marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/et\/4-pohjust-miks-personaliseerimine-parandab-teie-turundust\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 razones por las que la personalizaci\u00f3n mejora tu marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La personalizaci\u00f3n puede ser una herramienta poderosa cuando se usa correctamente. 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