{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"5-viisi-kuidas-kasutada-personaliseerimist-oma-jargmises-e-turunduskampaanias","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"5 viisi, kuidas kasutada personaliseerimist oma j\u00e4rgmises e-turunduskampaanias"},"content":{"rendered":"

Isikup\u00e4rastamine v\u00f5imaldab j\u00f5uda iga teie tellijani nii, nagu oleks ta teie tuttav, usaldusv\u00e4\u00e4rne s\u00f5ber.<\/p>\n

Isikup\u00e4rastamine paneb teie kliendid armastama teie s\u00f5numeid, kuna edastate nende vajadustele kohandatud sisu. Selle tulemusel ootavad teie tellijad teie br\u00e4ndi s\u00f5numeid.<\/p>\n

Salvestades teavet oma tellijate kohta ja segmenteerides oma sihtr\u00fchma, saate luua personaliseeritud kampaaniaid, mis r\u00f5\u00f5mustavad teie sihtr\u00fchma.<\/p>\n

Isikup\u00e4rastatud e-turundus on ideaalne v\u00f5imalus j\u00f5uda iga teie unikaalse tellijani individuaalselt. Isikup\u00e4rastatud kampaaniad toovad 18 korda rohkem tulu kui massiline e-turundus v\u00f5i \u00fcldse mitte isikup\u00e4rastamine.<\/p>\n

Kas soovite oma br\u00e4ndi personaliseerimist reaalsuseks muuta? Jagame 6 v\u00f5imalust, kuidas kasutada personaliseerimist oma j\u00e4rgmises e-turunduskampaanias.<\/p>\n

    \n
  1. Isikup\u00e4rastage oma s\u00f5num<\/strong>Tundub palju parem, kui vana s\u00f5ber tuleb sinu juurde ja alustab vestlust pigem sinu nime kui \"Lugupeetud h\u00e4rra\" \u00fctlemisega. See muudab vestluse tooni m\u00e4\u00e4ramise m\u00f5ttes v\u00e4ga palju.\n

    Sama kehtib ka e-kirjade kohta. Tellijad tahavad, et te tervitaksite neid isiklikult ja neile meeldib kuulda oma nime. Seep\u00e4rast avatakse 26% isikup\u00e4rastatud teemarubriikidega s\u00f5numid t\u00f5en\u00e4olisemalt.<\/li>\n

  2. Isikup\u00e4rastage oma pilte<\/strong>Veel \u00fcks h\u00e4mmastav viis oma klikim\u00e4\u00e4ra suurendamiseks on piltide isikup\u00e4rastamine. Saate kohandada pilte erinevate andmete ja kliendiprofiilide alusel.\n

    N\u00e4iteks kui teil on asukohaandmed, saate kohandada pilte asukoha j\u00e4rgi.<\/p>\n

    Saate pilte d\u00fcnaamiliselt muuta ka muud liiki kogutud andmete alusel. See v\u00f5ib h\u00f5lmata sugu, p\u00fcsikliendiprogrammi staatust, ilmastikumustreid, isiklikke eelistusi ja muud.<\/li>\n

  3. Isikup\u00e4rastage oma pakkumised<\/strong>Isikup\u00e4rastatud s\u00f5numid v\u00f5ivad parandada klikkimisprotsenti keskmiselt 14% ja konversioonim\u00e4\u00e4ra 10% v\u00f5rra.\n

    Pakkumiste isikup\u00e4rastamise abil saate nautida suuremat klikimism\u00e4\u00e4ra ja konversioone. Turundajad kasutavad andmeid, et luua kliendiprofiile ja seej\u00e4rel luua erinevatele tellijatele erinevaid sisupakkumisi.<\/p>\n

    Pakkumiste isikup\u00e4rastamise v\u00f5imalused on j\u00f5ulised ja l\u00f5putud, kuid siin on m\u00f5ned kaubam\u00e4rgid, kes on pakkumiste isikup\u00e4rastamisel t\u00f5eliselt edukad.<\/p>\n

    Uber personaliseerib asukoha alusel<\/p>\n

    Uber on veel \u00fcks kaubam\u00e4rk, mis kohandab oma pakkumisi asukoha alusel. Nad teavad, kus nende tellijad elavad v\u00f5i v\u00e4hemalt, kuhu nad tavaliselt s\u00f5idavad, ja saadavad pakkumisi asukohast l\u00e4htuvalt.<\/p>\n

    Uber: asukohap\u00f5hine personaliseeritud e-turundus<\/p>\n

    Teil v\u00f5ib olla maailma parim pakkumine, kuid kui see ei ole teie klientide jaoks asjakohane, ei hooli nad sellest. Kasutage andmeid, et kohandada pakkumisi igale teie tellijale personaalselt.<\/li>\n

  4. Isikup\u00e4rastage oma tootesoovitused<\/strong>Teoreetiliselt oleks h\u00e4mmastav, kui tarbijad ostaksid seda, mida neile soovitatakse. Tegelikkuses ostavad tellijad soovitusi ainult siis, kui need on asjakohased varasemate ostude v\u00f5i isiklike eelistuste p\u00f5hjal.\n

    T\u00e4nap\u00e4eva tehnoloogia v\u00f5imaldab integreerida kliendi hiljutised ostud v\u00f5i veebi sirvimise ajaloo v\u00f5i isegi e-kirjad. Turundajad saavad kasutada andmeid klientide k\u00e4itumise kohta, et luua asjakohasemaid e-kirjakampaaniaid. Kui asjakohasus suureneb, muutub ristm\u00fc\u00fck ja lisam\u00fc\u00fck eluj\u00f5ulisemaks.<\/p>\n

    Konkreetsete ja asjakohaste tootesoovituste andmine e-turunduses aitab edendada pikaajalist suhet ja suurendab kliendi eluaegset v\u00e4\u00e4rtust.<\/li>\n

  5. Isikup\u00e4rastamine k\u00e4itumise alusel<\/strong>Keerulisem, kuid uskumatult kasulik meiliturunduse taktika on klientide k\u00e4itumise p\u00f5hjal personaliseerimine.\n

    Andmeid saab koguda sotsiaalmeediast, ettev\u00f5tte sises\u00fcsteemidest (ERP, CRM), veebisaidilt ja e-turundusest, et saata asjakohasemaid pakkumisi. Need v\u00e4ga sihip\u00e4rased segmendid p\u00f5hinevad klientide huvil, k\u00e4itumisel ja kaasamisel. Kui nimekirjad on segmenteeritud, saavad turundajad k\u00e4ivitada automatiseeritud kliendireisi isiklike pakkumistega.<\/p>\n

    On mitmeid erinevaid v\u00f5imalusi s\u00f5numite isikup\u00e4rastamiseks, sisu automatiseerimiseks ja nimekirjade segmenteerimiseks k\u00e4itumise alusel.<\/p>\n

    K\u00f5ige parem on seda teha siltide kaudu, et personaliseerimine toimuks \u00fcks-\u00fchele, nii et iga kord, kui keegi midagi teeb, saadetakse talle midagi \u00fcks-\u00fchele, mitte aga kampaaniate kaudu segmendigruppide kaudu.<\/p>\n

    Mida me MasterBase\u00ae-is nimetame \u00fcks-\u00fchele kohandamiseks automaatika abil.<\/p>\n

    See, kuidas te seda praktikat kasutate, s\u00f5ltub teie ettev\u00f5ttest, kogutud andmetest ja sellest, mis teie br\u00e4ndi jaoks k\u00f5ige paremini sobib.<\/p>\n

    T\u00e4nasel turunduse ajastul ei ole andmete kasutamine kliendikogemuse parandamiseks mitte ainult suurep\u00e4rane viis klientide ligimeelitamiseks, vaid ka h\u00e4davajalik konkurentsiv\u00f5ime s\u00e4ilitamiseks.<\/li>\n<\/ol>\n

    L\u00fchidalt<\/h4>\n

    E-posti turundussisu isikup\u00e4rastamine on ideaalne viis tellijateni j\u00f5udmiseks, s\u00f5numite asjakohasuse s\u00e4ilitamiseks ja konversioonim\u00e4\u00e4ra suurendamiseks.<\/p>\n

    Juhtiva e-posti turundusteenuse pakkuja abil saate s\u00f5numeid personaliseerida, kasutades andmeid, d\u00fcnaamilist sisu, segmenteerimist ja muud.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Isikup\u00e4rastamine v\u00f5imaldab j\u00f5uda iga teie tellijani nii, nagu oleks ta teie tuttav, usaldusv\u00e4\u00e4rne s\u00f5ber.<\/p>","protected":false},"author":239642484,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n5 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