{"id":21651,"date":"2025-03-12T22:19:42","date_gmt":"2025-03-12T20:19:42","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=21651"},"modified":"2025-03-18T16:15:48","modified_gmt":"2025-03-18T14:15:48","slug":"10-taktikat-kuidas-parandada-oma-e-posti-turunduskampaaniate-asjakohasust","status":"publish","type":"post","link":"https:\/\/masterbase.com\/et\/10-tacticas-para-mejorar-la-relevancia-de-tus-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"10 taktikat, kuidas parandada oma e-posti turunduskampaaniate asjakohasust"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Kuid edu v\u00f5ti ei ole mitte saadetud e-kirjade arv, vaid nende asjakohasus. \u00d5ige s\u00f5numi saatmine \u00f5igele inimesele ja \u00f5igel ajal on edu seisukohalt \u00fclioluline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allpool on esitatud <strong>10 peamist taktikat<\/strong> parandada oma e-kirjaturunduskampaaniate asjakohasust ja suurendada sihtr\u00fchma kaasamist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Segmenteerige oma andmebaasi, et personaliseerida postitusi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00f5igil teie tellijatel ei ole samad huvid v\u00f5i vajadused. Segmenteerimine v\u00f5imaldab teil r\u00fchmitada oma sihtr\u00fchma selliste kriteeriumide alusel nagu asukoht, ostuajalugu v\u00f5i suhtlemise tase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>N\u00e4ide:<\/strong> \u00dcks veebip\u00f5hine tehnoloogia jaem\u00fc\u00fcja jagas oma nimekirja iPhone'i ja Androidi kasutajateks. Seej\u00e4rel saatis ta igale grupile personaliseeritud pakkumisi, mis suurendas klikkimisprotsenti v\u00f5rra. <strong>20%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Soovitus:<\/strong> Kasutage d\u00fcnaamilisi silte ja nimekirju, et hoida oma sihtr\u00fchma reaalajas ajakohasena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Optimeerige teemarida, et parandada avamism\u00e4\u00e4ra<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-kirja teemarida on esimene asi, mida teie sihtr\u00fchm n\u00e4eb, seega peaks see olema selge, kaasahaarav ja uudishimu tekitav.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>N\u00e4ide:<\/strong> E-kaubandus testis kahte teemat m\u00fc\u00fcgiedenduse jaoks:<br>\ud83d\udd34 \"Eksklusiivne pakkumine teile!\" \u2192 12% avamine<br>\ud83d\udfe2 \"50% allahindlus teie j\u00e4rgmisele tellimusele, kehtib ainult t\u00e4na\" \u2192 25% avamine<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Soovitus:<\/strong> Viige l\u00e4bi A\/B-testimine, et teha kindlaks, millised teemad motiveerivad teie sihtr\u00fchma k\u00f5ige enam suhtlema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. S\u00f5numi isikup\u00e4rastamiseks kasutage saaja nime.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f5numite, mille tervitus v\u00f5i sisu on personaliseeritud, avanemism\u00e4\u00e4r on kuni <strong>26% major<\/strong> kui \u00fcldised kirjad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>N\u00e4ide:<\/strong> \u00dcks restoran saatis e-kirja fraasiga \"John, meil on sulle \u00fcllatus\" ja suurendas oma konversioonim\u00e4\u00e4ra v\u00f5rra. <strong>30%<\/strong> v\u00f5rreldes \"Meil on teile \u00fcllatus\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Soovitus:<\/strong> Isikup\u00e4rastage mitte ainult saaja nimega, vaid ka tema ostuajaloo p\u00f5hjal soovitatud toodetega.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. M\u00e4\u00e4rake sobiv saatmissagedus<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liiga paljude s\u00f5numite saatmine v\u00f5ib k\u00fcllastada kasutajaid ja panna nad loobuma tellimusest, samas kui liiga v\u00e4heste s\u00f5numite saatmine v\u00f5ib panna nad teid unustama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>N\u00e4ide:<\/strong> \u00dcks turuplats v\u00e4hendas oma postitussagedust 5 e-kirjalt n\u00e4dalas 3 e-kirjale ja t\u00e4heldas saadetud e-kirjade arvu v\u00e4henemist 5 e-kirjalt 3 e-kirjale n\u00e4dalas. <strong>40% tellimuste t\u00fchistamisel<\/strong>\u00dcmberarvestuskurss j\u00e4\u00e4b stabiilseks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Soovitus:<\/strong> Reguleerige sagedust vastavalt iga kasutaja interaktsioonile. Kasutage automatiseerimist, et tuvastada, kes vajab rohkem v\u00f5i v\u00e4hem s\u00f5numeid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Looge oma publikule asjakohast ja v\u00e4\u00e4rtuslikku sisu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teie e-kirjad peaksid pakkuma enamat kui lihtsalt reklaami. Jagage kasulikku sisu, n\u00e4iteks juhendeid, n\u00e4pun\u00e4iteid v\u00f5i uudiseid, mis on teie sihtr\u00fchmale olulised.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>N\u00e4ide:<\/strong> \u00dcks keskkonnas\u00f5bralik jaem\u00fc\u00fcja saatis v\u00e4lja e-kirja \"5 n\u00f5uannet plastikasutuse v\u00e4hendamiseks kodus\" ja n\u00e4gi, et plasti kasutamine kodus on suurenenud. <strong>35% klikkimism\u00e4\u00e4ras<\/strong> v\u00f5rreldes reklaami e-kirjadega.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Soovitus:<\/strong> Vaheldumisi kasutage hariduslikku ja reklaamilist sisu, et hoida oma tellijate huvi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Optimeerige e-kirja kujundust ja struktuuri<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e4sti kujundatud e-kiri parandab kasutajakogemust ja suurendab konversiooni t\u00f5en\u00e4osust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>N\u00e4ide:<\/strong> Moe e-kaubandusettev\u00f5te kujundas oma e-kirjad \u00fcmber suuremate, laiemalt asetsevate kassanuppudega, suurendades konversioonim\u00e4\u00e4ra <strong>18%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Soovitus:<\/strong> Kasutage mobiilseadmetele h\u00e4sti kohanduvat kujundust ja veenduge, et CTA-d on selged ja n\u00e4htavad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. Lisage selged ja atraktiivsed \u00fcleskutsed tegevusele (CTA).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CTA-d peavad olema konkreetsed ja veenvad, et suunata kasutajat soovitud tegevuse suunas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>N\u00e4ide:<\/strong> Juhtimistarkvara testis kahte CTA-d:<br>\ud83d\udd34 \"Lisateave\" \u2192 5% teisendamine<br>\ud83d\udfe2 \"Alusta tasuta prooviperioodi n\u00fc\u00fcd\" \u2192 15% konverteerimiskurss<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Soovitus:<\/strong> Kasutage tegevusverbe ja looge kiireloomulisuse tunnet selliste fraasidega nagu \"Viimane v\u00f5imalus\" v\u00f5i \"Pakkumine kehtib 24 tundi\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. Proovige erinevaid tarneaegu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teie suhtluse ajastus m\u00f5jutab nende avamise ja konverteerimise m\u00e4\u00e4ra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>N\u00e4ide:<\/strong> \u00dcks tellimusteenus anal\u00fc\u00fcsis oma andmeid ja leidis, et teisip\u00e4eviti kell 10 hommikul saadetud e-kirjade avanemism\u00e4\u00e4r oli k\u00f5rgem kui teisip\u00e4eviti kell 10 hommikul saadetud e-kirjade avanemism\u00e4\u00e4r. <strong>30% k\u00f5rgem<\/strong> kui reede p\u00e4rastl\u00f5unal saadetavad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Soovitus:<\/strong> Eksperimenteerige erinevate p\u00e4evade ja kellaaegadega, et leida oma sihtr\u00fchmale parim aeg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>9. Reaktiveerige mitteaktiivsed tellijad sihtotstarbeliste kampaaniatega.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00f5ik tellijad ei suhtle teie e-kirjadega. Oluline on tuvastada mitteaktiivsed tellijad ja saata neile taasaktiveerimiskampaaniaid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>N\u00e4ide:<\/strong> R\u00f5ivakaupmees saatis mitteaktiivsetele tellijatele e-kirja teemareaga \"Me igatsesime sind, siin on 10% v\u00e4lja\" ja suutis taasaktiveerida <strong>12% neist<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Soovitus:<\/strong> Rakendage automaatika, et tuvastada mitteaktiivseid kasutajaid ja saata neile stiimuleid, et nad uuesti \u00fchendust v\u00f5taksid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10. Pidevalt m\u00f5\u00f5ta, anal\u00fc\u00fcsida ja optimeerida.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-posti turundus v\u00f5imaldab teil m\u00f5\u00f5ta tulemusi reaalajas, mis aitab teil oma kampaaniaid pidevalt t\u00e4iustada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>N\u00e4ide:<\/strong> \u00dcks SaaS-ettev\u00f5te vaatas oma n\u00e4itajad \u00fcle ja avastas, et animeeritud GIF-idega e-kirjad olid <strong>25% rohkem kl\u00f5psamisi<\/strong>Nad rakendasid neid k\u00f5igis oma kampaaniates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Soovitus:<\/strong> Kasutage selliseid platvorme nagu <strong>MasterBase\u00ae<\/strong> anal\u00fc\u00fcsida avamise, kl\u00f5psamise ja konverteerimise m\u00e4\u00e4ra ning optimeerida iga kampaaniat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kokkuv\u00f5te: asjakohasus on e-turunduse v\u00f5ti<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neid taktikaid rakendades saate parandada oma kampaaniate t\u00f5husust, suurendada sihtr\u00fchma kaasamist ja optimeerida konversioonim\u00e4\u00e4ra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parimate tulemuste saavutamiseks soovitame kasutada <strong>MasterBase\u00ae<\/strong>juhtiv e-posti turundusplatvorm, millel on \u00fcle 20 aasta kogemust. T\u00e4nu t\u00e4iustatud segmenteerimis-, automatiseerimis- ja anal\u00fc\u00fcsit\u00f6\u00f6riistadele saate oma kampaaniad j\u00e4rgmisele tasemele viia ja parandada oma investeeringu tasuvust.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=relevancia-critica-para-el-exito-de-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"371\" height=\"240\" data-attachment-id=\"15744\" data-permalink=\"https:\/\/masterbase.com\/et\/como-escribir-mensajes-de-seguimiento-eficaces\/masterbase\/captura-de-pantalla-2024-08-12-182107\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?fit=371%2C240&amp;ssl=1\" data-orig-size=\"371,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook: Relevancia: Cr\u00edtica para el \u00e9xito de email marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?fit=371%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?resize=371%2C240&#038;ssl=1\" alt=\"e-raamat: Asjakohasus: E-posti turunduse edu seisukohalt kriitilise t\u00e4htsusega\" class=\"wp-image-15744\" style=\"width:557px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?w=371&amp;ssl=1 371w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>E-posti turundus on endiselt \u00fcks k\u00f5ige t\u00f5husamaid strateegiaid, et suhelda oma sihtr\u00fchmaga ja saavutada konversioone.<\/p>","protected":false},"author":239642484,"featured_media":21653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-21651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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