{"id":6788,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6788"},"modified":"2024-01-19T19:22:08","modified_gmt":"2024-01-19T17:22:08","slug":"que-quieren-los-clientes-al-relacionarse-con-su-marca-a-traves-del-email","status":"publish","type":"post","link":"https:\/\/masterbase.com\/es\/que-quieren-los-clientes-al-relacionarse-con-su-marca-a-traves-del-email\/masterbase\/","title":{"rendered":"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email?"},"content":{"rendered":"<h3>Quieren aprender de sus marcas favoritas, interactuar con ellas, opinar, conversar.<\/h3>\n<p><!--more--><\/p>\n<p>La satisfacci\u00f3n de los clientes y su retenci\u00f3n es el foco m\u00e1s relevante en sus campa\u00f1as de email marketing.<\/p>\n<p class=\"ptext3\">Queremos entregarte algunos consejos para conseguir que la relaci\u00f3n con tus clientes sea duradera, identificando claramente qu\u00e9 esperan ellos de una comunicaci\u00f3n a trav\u00e9s del email marketing.<\/p>\n<h2>1. Respuestas Inmediatas:<\/h2>\n<p class=\"ptext3\">Cada vez que el cliente genera una acci\u00f3n de respuesta o duda, sea r\u00e1pido en contestar. Si compra alguno de sus productos o servicios, lo primero que debes hacer es, por ejemplo, agradecerle a trav\u00e9s de un mensaje de bienvenida.<\/p>\n<p class=\"ptext3\">Por lo general este tipo de emails tiene una alta tasa de apertura. Aprov<span lang=\"es-cl\">\u00e9<\/span>chelo a su favor entregando contenido de valor agregado.<\/p>\n<p class=\"ptext3\">Confirme que su transacci\u00f3n se realiz\u00f3 de forma satisfactoria. Se\u00f1alarle cu<span lang=\"es-cl\">\u00e1<\/span>les son los pr\u00f3ximos pasos si los hay y aclare las expectativas de la relaci\u00f3n futura.<\/p>\n<p class=\"ptext3\">Aproveche de educarlo en torno a su sitio web y sus contenidos. Puedes incluso aprovechar de pedirle que complete una encuesta de satisfacci\u00f3n.<\/p>\n<h2>2. Mayor Informaci\u00f3n:<\/h2>\n<p class=\"ptext3\">El cliente est<span lang=\"es-cl\">\u00e1<\/span>\u00a0dispuesto a entregarle m\u00e1s datos personales, dado que espera iniciar una relaci\u00f3n, aumentar la interacci\u00f3n, el di\u00e1logo. Quiere escuchar y ser escuchado.<\/p>\n<p class=\"ptext3\">Genere las preguntas correctas y nunca pregunte algo que luego no vayas a utilizar. Elabora encuestas y cuestionarios f\u00e1ciles de completar y de una extensi\u00f3n razonable.<\/p>\n<p class=\"ptext3\">La relaci\u00f3n que est\u00e1s construyendo le dar\u00e1 el tiempo suf<span lang=\"es-cl\">i<\/span>c<span lang=\"es-cl\">ie<\/span>nte para nuevas preguntas acordes a la interacci\u00f3n que vaya desarrollando.<\/p>\n<p class=\"ptext3\">Establecer un centro de preferencias en tu sitio web es otra forma de agregar valor, fomentar la interacci\u00f3n y conocer m\u00e1s de tus clientes a partir del tipo de informaci\u00f3n que selecciona.<\/p>\n<h2>3. Hazlo hablar de tu marca:<\/h2>\n<p class=\"ptext3\">Dado que el cliente acept\u00f3 una relaci\u00f3n con su marca, tambi\u00e9n es<span lang=\"es-cl\">\u00a0<\/span>posible que hable de ti. Ese efecto viral es relevante para el crecimiento.<\/p>\n<p class=\"ptext3\">Tambi\u00e9n puedes aprovechar el boom de las redes sociales para que compartan informaci\u00f3n relativa a tu marca.<\/p>\n<p class=\"ptext3\">Abre espacios de conversaci\u00f3n, recibe opiniones y facilita el responderlas, tanto t\u00fa con tus clientes, como entre ellos.<\/p>\n<h2>4. Reincorporarse:<\/h2>\n<p class=\"ptext3\">Que el cliente no responda a tus comunicaciones puede interpretarlo m\u00e1s como una se\u00f1al de que debe hacer <span lang=\"es-cl\">un\u00a0<\/span>cambio de estrategia, m\u00e1s que como un simple abandono que le haga eliminar a ese cliente de tu base de registros.<\/p>\n<p class=\"ptext3\">Has una oferta tentadora, irresistible. Preg<span lang=\"es-cl\">\u00fa<\/span>ntales directamente por qu<span lang=\"es-cl\">\u00e9<\/span>\u00a0no responden o qu\u00e9\u00a0<span lang=\"es-cl\">produjo<\/span>\u00a0el distanciamiento. Antes de perder la esperanza con un cliente o simplemente borrarlo por no responder,\u00a0desarrolla t\u00e1cticas que le permitan reincorporarlo.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1011\/6553906c8be23d0010be7ace\/gnvukzgbg2zm2pydypmzm0ug8md6pjeqlo3pyija1zwfcr1fkzixq804979bvx49\" width=\"640\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy los clientes buscan establecer un v\u00ednculo con las marcas. La tecnolog\u00eda lo permite de forma r\u00e1pida, \u00e1gil y sin complicaciones.<\/p>\n","protected":false},"author":239642484,"featured_media":7732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/es\/que-quieren-los-clientes-al-relacionarse-con-su-marca-a-traves-del-email\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hoy los clientes buscan establecer un v\u00ednculo con las marcas. 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