{"id":6732,"date":"2024-01-15T17:54:55","date_gmt":"2024-01-15T15:54:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6732"},"modified":"2024-01-16T21:08:16","modified_gmt":"2024-01-16T19:08:16","slug":"use-el-email-marketing-para-construir-tu-marca-no-para-danarla","status":"publish","type":"post","link":"https:\/\/masterbase.com\/es\/use-el-email-marketing-para-construir-tu-marca-no-para-danarla\/masterbase\/","title":{"rendered":"Usa el Email Marketing para construir tu marca, no para da\u00f1arla"},"content":{"rendered":"<p>Cada cosa que hagas o dejes de hacer con tu marca, puede potenciarla o debilitarla. Cada contacto de tu marca con un consumidor afecta de forma positiva o negativa la percepci\u00f3n que tenga de ella, y el email marketing es parte de esta realidad.<\/p>\n<p>Por eso, haz un alto en tus campa\u00f1as de email marketing y revisa si tus estrategias est\u00e1n realmente construyendo o destruyendo tu marca.<\/p>\n<p>\u00bfEst\u00e1n tus mensajes alineados con el posicionamiento que quieres dar a tu marca? M\u00e1s all\u00e1 de si el logo cumple con el dise\u00f1o o est\u00e1 bien ubicado o no, nos referimos a la experiencia total del consumidor con tus emails.<\/p>\n<p>Recuerda que, para tu audiencia, lo que percibe es la realidad. Si tu marca es bien o mal percibida, significa que es as\u00ed c\u00f3mo tu p\u00fablico objetivo la est\u00e1 viendo.<\/p>\n<p>Cada componente de una estrategia de email marketing debe evaluarse de acuerdo al impacto que genera en la marca. Toma nota de cada uno y de cu\u00e1l es su impacto.<\/p>\n<h2><strong>Remitente<\/strong>:<\/h2>\n<p>Es quien env\u00eda el email. Es el pie de entrada ante tu audiencia, lo primero que ve la persona para decidir si abre el mensaje o lo desestima.<\/p>\n<p>\u00bfSer\u00e1 bueno enviar emails con remitentes tipo &#8220;noreply@&#8221; o &#8220;ventas@&#8221;? Construye tu marca, no la destruyas.<\/p>\n<h2><strong>Frecuencia:<\/strong><\/h2>\n<p>\u00bfEnv\u00edas muchos emails cada semana? \u00bfUno cada dos meses? Mucho o poco es relativo. Est\u00e1 vinculado a la relevancia del contenido. No hay f\u00f3rmulas ni recetas.<\/p>\n<p>Entonces&#8230; \u00bfc\u00f3mo saberlo? Env\u00eda s\u00f3lo cada vez que tengas algo relevante que comunicar.<\/p>\n<p>No da\u00f1es tu marca, no hagas que odien tu marca al saturar las casillas de correo o comunicando \u00fanicamente cuando te acuerdas.<\/p>\n<h2><strong>Contenido<\/strong><\/h2>\n<p>\u00bfLes comunicas a tus consumidores lo que ellos desean saber?<\/p>\n<p>En cuanto al tono, el trato, o la forma de comunicar, \u00bfcumples con las expectativas y la percepci\u00f3n que la persona tiene de tu empresa?<\/p>\n<p>Si tu marca es entretenida y tus mensajes son aburridos o serios, \u00bfest\u00e1s construyendo o confundiendo a tu audiencia?<\/p>\n<h2><strong>Oferta<\/strong><\/h2>\n<p>\u00bfEs atractiva tu oferta para la audiencia? Si tu empresa ofrece productos premium y env\u00eda ofertas agresivas que no hacen m\u00e1s que da\u00f1ar la imagen de exclusividad de tu empresa, puede ser pan para hoy y hambre para ma\u00f1ana.<\/p>\n<p>Si la oferta es suscribirse a la lista de contactos v\u00eda email a trav\u00e9s de una promesa de valor y resulta que s\u00f3lo env\u00edas emails de ofertas masivas sin valor individual, puedes da\u00f1ar de manera muy seria tu marca.<\/p>\n<p>Tu marca est\u00e1 en todas partes, incluso en la casilla de correos de tus lectores. Cuidado. El email es una herramienta muy efectiva y poderosa tanto para construir marca, como para da\u00f1arla.<\/p>\n<p><strong>Aseg\u00farate de construir marca siempre.<\/strong><\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s utilizando el email marketing para construir tu marca?<br \/>\n\u00bfY el email marketing est\u00e1 realmente construy\u00e9ndola o destruy\u00e9ndola?<\/p>\n","protected":false},"author":239642484,"featured_media":8362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- 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