{"id":6692,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6692"},"modified":"2026-04-10T00:46:55","modified_gmt":"2026-04-09T21:46:55","slug":"4-simples-formas-de-aumentar-la-tasa-de-apertura-en-email-marketing","status":"publish","type":"post","link":"https:\/\/masterbase.com\/es\/4-simples-formas-de-aumentar-la-tasa-de-apertura-en-email-marketing\/masterbase\/","title":{"rendered":"4 simples formas de aumentar la tasa de apertura en Email Marketing"},"content":{"rendered":"

\u00bfEst\u00e1n quedando tus emails debajo de la alfombra\u2026sin lograr que al menos sean abiertos ?<\/h2>\n

\u00bfO bien, siendo borrados antes que puedan ver qu\u00e9 es lo que est\u00e1s comunicando, ofreciendo o bien informando a tus prospectos o clientes?<\/p>\n

<\/div>\n

Quiz\u00e1s est\u00e1s creando piezas de email marketing extraordinarias en t\u00e9rminos de dise\u00f1o y propuesta comercial.<\/p>\n

Incluso la forma de escribir tus mensajes, creativamente hablando, son maravillosamente logrados, pero tus tasas de aperturas no crecen\u2026 al contrario, van tendiendo a la baja.<\/p>\n

\u00bfQu\u00e9 sucede? Est\u00e1 la oferta, la propuesta gr\u00e1fica y una excelente redacci\u00f3n y sin embargo las tasas de aperturas caen.<\/p>\n

Te entregamos 4 formas simples de revertir esta tendencia a la baja y hacer que aumente tu tasa de aperturas.<\/p>\n

1. Asunto<\/strong><\/p>\n

El asunto de su mensaje es la primera impresi\u00f3n que tiene una persona al recibir un email dentro de su casilla de correos.<\/p>\n

Si tu asunto es poderoso, tu tasa de apertura se va a ver incrementada r\u00e1pidamente.<\/p>\n

Para eso debes simplificar tu mensaje. La creatividad puede ser asombrosa, pero si carece de simplicidad en t\u00e9rminos de atacar lo esencial, directo al beneficio, sin rodeos creativos, puedes lograr mucho m\u00e1s. Directo a la propuesta de valor.<\/p>\n

Personaliza tu asunto. Agregar el nombre del destinatario (\u201cFrancisca, hoy te entregamos una gran noticia que \u2026..\u201d), utiliza palabras para la acci\u00f3n (\u201cgane, compre, lleve,reg\u00edstrese\u201d), H\u00e1blele al lector no a ti o empresa.<\/p>\n

Y siempre recuerda probar diferentes asuntos para un mismo mensaje a trav\u00e9s de pruebas A\/B.<\/p>\n

2. Tiempo de env\u00edo<\/strong><\/p>\n

El d\u00eda y hora de env\u00edo puede ayudar a aumentar la tasa de apertura de forma considerable.<\/p>\n

\u00bfCu\u00e1l es la hora y d\u00eda ideal de env\u00edo?<\/p>\n

La respuesta no est\u00e1 en lo que dice un experto en este tema o lo que dice el libro, no hay manuales ni recetas, s\u00f3lo la experiencia de qu\u00e9 funciona y es mejor a tu grupo de suscriptores, clientes o prospectos.<\/p>\n

Lo importante es optimizar, es decir, averiguar qu\u00e9 funciona y qu\u00e9 no. Y la \u00fanica forma de responder esto, es probando. Maneje diferentes grupos homog\u00e9neos de tu base y env\u00eda la misma campa\u00f1a a diferentes horas y d\u00edas. Luego ve cu\u00e1l obtuvo mayor tasa de apertura.<\/p>\n

3. Segmentaci\u00f3n de tu lista de contactos<\/strong><\/p>\n

Usted debe pensar que en su lista de contactos por definici\u00f3n existen diferentes grupos de personas, con diferentes gustos y necesidades.<\/p>\n

No por que sean tus clientes van a ser todos iguales.<\/p>\n

Trata de identificar qu\u00e9 los diferencia, ya sea por lo que hayan comprado, preguntado, bajado (por la web), o bien por lo que hayan preguntando.<\/p>\n

Mientras m\u00e1s segmentos generas, m\u00e1s fino podr\u00e1s ser en los tipos de comunicaciones que puedas generar.<\/p>\n

Esto da paso a la relevancia, a la entrega de valor. Si tus suscriptores saben que en tus emails existe relevancia, aumenta la confianza y los deseos de abrir tus emails.<\/p>\n

4. Diversidad<\/strong><\/p>\n

Comunicar siempre lo mismo baja las expectativas de tus suscriptores. No hay ninguna motivaci\u00f3n real de construir expectativas o bien deseos de abrir tus emails en el futuro.<\/p>\n

Si yo s\u00e9 que la empresa XYZ me env\u00eda todos los meses promociones y descuentos para los productos A, B o C similares, \u00bfqu\u00e9 motivaci\u00f3n tendr\u00e9 de que al tercer o cuarto env\u00edo abra uno de sus emails?<\/p>\n

Una gran ventaja del email es que es multi uso. Puedes crear campa\u00f1as de email marketing promocionales, saludos de cumplea\u00f1os, un Newsletter, campa\u00f1as de reactivaci\u00f3n, informativas, de entretenci\u00f3n, etc.<\/p>\n

Una buena diversidad, sin perder el foco en la relevancia aumenta las expectativas a abrir tus emails sin lugar a dudas.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfEst\u00e1n quedando tus emails debajo de la alfombra\u2026sin lograr que al menos sean abiertos ?<\/p>\n","protected":false},"author":239642484,"featured_media":7750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"{\"document\":\"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simples formas de aumentar la tasa de apertura en Email Marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/es\/4-simples-formas-de-aumentar-la-tasa-de-apertura-en-email-marketing\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 simples formas de aumentar la tasa de apertura en Email Marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"\u00bfEst\u00e1n quedando tus emails debajo de la alfombra\u2026sin lograr que al menos sean abiertos ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/es\/4-simples-formas-de-aumentar-la-tasa-de-apertura-en-email-marketing\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta 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