{"id":6487,"date":"2024-03-06T13:05:32","date_gmt":"2024-03-06T11:05:32","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6487"},"modified":"2024-03-09T20:50:16","modified_gmt":"2024-03-09T18:50:16","slug":"3-errores-de-contenido-en-email-marketing-que-debes-evitar","status":"publish","type":"post","link":"https:\/\/masterbase.com\/es\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/","title":{"rendered":"3 errores de contenido en email marketing que debes evitar"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: justify;\">La mayor\u00eda de los consumidores se\u00f1ala que s\u00f3lo interactuar\u00e1n con mensajes personalizados. Por lo mismo, las marcas luchan por lograr la personalizaci\u00f3n correcta, pero muchas a\u00fan cometen errores de automatizaci\u00f3n b\u00e1sicos que pueden desanimar a los compradores.<\/p>\n<p style=\"text-align: justify;\">A continuaci\u00f3n, tres errores comunes en email marketing y c\u00f3mo evitarlos.<\/p>\n<h3><strong style=\"font-weight: bold;\">Demasiada personalizaci\u00f3n<\/strong><\/h3>\n<p style=\"text-align: justify;\">Con la gran profusi\u00f3n de anuncios que existe en el mundo online, de seguro ya todos hemos visto algunos demasiado personalizados, tanto que intimidan, especialmente aquellos que aparecen despu\u00e9s de haber interactuado con un producto, haberlo mencionado o s\u00f3lo visto.<\/p>\n<p style=\"text-align: justify;\">A pesar de negar repetidamente que escucha a escondidas tus conversaciones, Facebook, especialmente, ha recibido cr\u00edticas por su espeluznante orientaci\u00f3n de anuncios basada en datos que la mayor\u00eda de los usuarios ni siquiera sab\u00eda que el gigante social estaba rastreando.<\/p>\n<p style=\"text-align: justify;\">Si bien se tiende a pensar que conocer todo sobre tus usuarios y personalizar su experiencia ser\u00eda beneficioso, ir demasiado lejos puede producir justamente el efecto contrario.<\/p>\n<p style=\"text-align: justify;\">Creemos que la mejor estrategia es la transparencia. Ser transparente en los datos que se acopia, invitar a los usuarios a optar por la recopilaci\u00f3n de datos y proporcionarles detalles espec\u00edficos sobre lo que se recopila y c\u00f3mo se usa, es la estrategia por la que se opta hoy.<\/p>\n<p style=\"text-align: justify;\">Si les pides a tu audiencia que se registren completando un formulario para recibir una suscripci\u00f3n a un newsletter o a un blog, recomendamos ser muy claros sobre lo que pueden esperar y, lo que es m\u00e1s importante, c\u00f3mo pueden optar por no participar si as\u00ed lo desean. Esto establece un nivel de confianza mucho m\u00e1s alto y demuestra que realmente tienes en mente el mejor inter\u00e9s \/ experiencia de tus usuarios.<\/p>\n<h3><strong style=\"font-weight: bold;\">Mala sincronizaci\u00f3n<\/strong><\/h3>\n<p style=\"text-align: justify;\">Una manera infalible de molestar a tus clientes es mostrarles un anuncio de un producto que les encantar\u00eda, pero que, cuando hacen clic para comprarlo, se enteran de que est\u00e1 agotado. O que, una vez que lo compraron, les siga apareciendo el mismo anuncio.<\/p>\n<p style=\"text-align: justify;\">Por eso es que hoy se hace m\u00e1s que necesario, imperativo, ser capaces de enviar campa\u00f1as de email marketing en forma programada, en tiempo real, en concordancia con los datos de inventario de los productos. De esta manera, puedes llegar a los clientes con campa\u00f1as de email marketing con promociones personalizados y ofertas en tiempo real, que efectivamente den como resultado una conversi\u00f3n y no el rechazo de ese consumidor.<\/p>\n<h3><strong style=\"font-weight: bold;\">Falta de llamados a la acci\u00f3n <\/strong><\/h3>\n<p style=\"text-align: justify;\">Como sin lugar a dudas has escuchado decenas de veces, tu contenido necesita al menos un llamado a la acci\u00f3n (CTA). Esto es igualmente v\u00e1lido para una p\u00e1gina de destino (Landing Page), para una publicaci\u00f3n en un blog y para tus mensajes.<\/p>\n<p style=\"text-align: justify;\">Sin un llamado a la acci\u00f3n, impides a tu audiencia averiguar lo que esperas de ellos. De seguro tus lectores son inteligentes, pero esto ser\u00eda pedirles demasiado. No son adivinos.<\/p>\n<p style=\"text-align: justify;\">Lo primero es tener una visi\u00f3n clara de tu prop\u00f3sito.<\/p>\n<h3><strong style=\"font-weight: bold;\">\u00bfQu\u00e9 resultado esperas?<\/strong><\/h3>\n<p style=\"text-align: justify;\">\u00bfQuieres promocionar un fragmento de un contenido que has escrito? \u00bfQuieres dar a conocer un pr\u00f3ximo lanzamiento o evento? \u00bfQuieres hacer una venta?<\/p>\n<p style=\"text-align: justify;\">Enfoca el texto, las im\u00e1genes y el dise\u00f1o de tu mensaje para guiar a tus lectores hacia este resultado. Luego, antes de enviarlo, aseg\u00farate de que tu llamado a la acci\u00f3n sea claro, atractivo y dir\u00edgelos hacia el resultado que esperas.<\/p>\n<p style=\"text-align: justify;\">Perfecto, pero \u00bfc\u00f3mo hacer una gran llamada a la acci\u00f3n? Aqu\u00ed hay algunas sugerencias:<\/p>\n<h3># 1: Haz que tu CTA sea f\u00e1cil de encontrar<\/h3>\n<p style=\"text-align: justify;\">No escondas tu llamado a la acci\u00f3n. Utiliza colores brillantes, texto en negrita o botones grandes. Ub\u00edcalo en un sitio en que destaque.<\/p>\n<h3># 2: Usa las palabras adecuadas de llamado a la acci\u00f3n<\/h3>\n<p style=\"text-align: justify;\">Las palabras importan. Si tu CTA es aburrido o vago, los lectores pueden omitirlo.<\/p>\n<p style=\"text-align: justify;\">Utiliza palabras de acci\u00f3n como &#8220;leer m\u00e1s&#8221; o &#8220;comprar ahora&#8221;. Recurre al sentido de urgencia. Fomenta la curiosidad.<\/p>\n<h3># 3: No confundas<\/h3>\n<p style=\"text-align: justify;\">Los excesos siempre son malos. Si tienes varios llamados a la acci\u00f3n en un solo mensaje, \u00e9ste puede confundirse con otros y, adem\u00e1s, confundir\u00e1 a tu audiencia.<\/p>\n<p style=\"text-align: justify;\">En lugar de ejecutar la acci\u00f3n que esperabas, los lectores optar\u00e1n por no ejecutar ninguna.<\/p>\n<h3># 4: Repite el CTA<\/h3>\n<p style=\"text-align: justify;\">Cuando sea apropiado, repite tu llamado a la acci\u00f3n m\u00e1s de una vez.<\/p>\n<p style=\"text-align: justify;\">Est\u00e1s tratando de que sea lo m\u00e1s f\u00e1cil posible para tu lector pasar directamente del email a tu sitio web o producto. Repetir el llamado a la acci\u00f3n varias veces, le dar\u00e1 m\u00e1s chances de notarlo e interactuar con \u00e9l.<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/es\/es\/es\/es\/como-humanizar-sus-contenidos-en-email-marketing\/masterbase\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/03\/ebook.png?w=800&#038;ssl=1\" alt=\"\" class=\"wp-image-12039\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Es m\u00e1s que sabido, pero nunca est\u00e1 dem\u00e1s repetirlo: la personalizaci\u00f3n es clave para lograr efectividad en email marketing, ya que aumenta la relevancia y logra que la audiencia, m\u00e1s all\u00e1 de abrir tus mensajes, los lea y haga lo que deseas que haga.<\/p>\n","protected":false},"author":239642484,"featured_media":11878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 errores de contenido en email marketing que debes evitar - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/es\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 errores de contenido en email marketing que debes evitar - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Es m\u00e1s que sabido, pero nunca est\u00e1 dem\u00e1s repetirlo: la personalizaci\u00f3n es clave para lograr efectividad en email marketing, ya que aumenta la relevancia y logra que la audiencia, m\u00e1s all\u00e1 de abrir tus mensajes, los lea y haga lo que deseas que haga.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/es\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-06T11:05:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-09T18:50:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3errors.png?fit=1024%2C681&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"3 errores de contenido en email marketing que debes evitar\",\"datePublished\":\"2024-03-06T11:05:32+00:00\",\"dateModified\":\"2024-03-09T18:50:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/\"},\"wordCount\":810,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3errors.png?fit=1024%2C681&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/\",\"name\":\"3 errores de contenido en email marketing que debes evitar - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3errors.png?fit=1024%2C681&ssl=1\",\"datePublished\":\"2024-03-06T11:05:32+00:00\",\"dateModified\":\"2024-03-09T18:50:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3errors.png?fit=1024%2C681&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3errors.png?fit=1024%2C681&ssl=1\",\"width\":1024,\"height\":681,\"caption\":\"3 errores email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 errores de contenido en email marketing que debes evitar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 errores de contenido en email marketing que debes evitar - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/es\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/","og_locale":"es_ES","og_type":"article","og_title":"3 errores de contenido en email marketing que debes evitar - MasterBase\u00ae","og_description":"Es m\u00e1s que sabido, pero nunca est\u00e1 dem\u00e1s repetirlo: la personalizaci\u00f3n es clave para lograr efectividad en email marketing, ya que aumenta la relevancia y logra que la audiencia, m\u00e1s all\u00e1 de abrir tus mensajes, los lea y haga lo que deseas que haga.","og_url":"https:\/\/masterbase.com\/es\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-03-06T11:05:32+00:00","article_modified_time":"2024-03-09T18:50:16+00:00","og_image":[{"width":1024,"height":681,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3errors.png?fit=1024%2C681&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Alejandro Dur\u00e1n","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/nb\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/nb\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"3 errores de contenido en email marketing que debes evitar","datePublished":"2024-03-06T11:05:32+00:00","dateModified":"2024-03-09T18:50:16+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/nb\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\/masterbase\/"},"wordCount":810,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/nb\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3errors.png?fit=1024%2C681&ssl=1","articleSection":["Email Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/nb\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/nb\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\/masterbase\/","url":"https:\/\/masterbase.com\/nb\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\/masterbase\/","name":"3 errores de contenido en email marketing que debes evitar - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/nb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/nb\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/nb\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3errors.png?fit=1024%2C681&ssl=1","datePublished":"2024-03-06T11:05:32+00:00","dateModified":"2024-03-09T18:50:16+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/nb\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\/masterbase\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/nb\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/masterbase.com\/nb\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3errors.png?fit=1024%2C681&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3errors.png?fit=1024%2C681&ssl=1","width":1024,"height":681,"caption":"3 errores email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/nb\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"3 errores de contenido en email marketing que debes evitar"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/nb\/#website","url":"https:\/\/masterbase.com\/nb\/","name":"MasterBase\u00ae","description":"Automatas that work for you","publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/nb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/nb\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/nb\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Chief Marketing Ofiicer","url":"https:\/\/masterbase.com\/es\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3errors.png?fit=1024%2C681&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1GD","_links":{"self":[{"href":"https:\/\/masterbase.com\/es\/wp-json\/wp\/v2\/posts\/6487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/es\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/es\/wp-json\/wp\/v2\/comments?post=6487"}],"version-history":[{"count":4,"href":"https:\/\/masterbase.com\/es\/wp-json\/wp\/v2\/posts\/6487\/revisions"}],"predecessor-version":[{"id":12040,"href":"https:\/\/masterbase.com\/es\/wp-json\/wp\/v2\/posts\/6487\/revisions\/12040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/es\/wp-json\/wp\/v2\/media\/11878"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/es\/wp-json\/wp\/v2\/media?parent=6487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/es\/wp-json\/wp\/v2\/categories?post=6487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/es\/wp-json\/wp\/v2\/tags?post=6487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}