{"id":17631,"date":"2024-11-07T17:40:28","date_gmt":"2024-11-07T15:40:28","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17631"},"modified":"2024-11-21T17:46:19","modified_gmt":"2024-11-21T15:46:19","slug":"7-ideas-erroneas-en-entregabilidad-que-deben-ser-aclaradas","status":"publish","type":"post","link":"https:\/\/masterbase.com\/es\/7-ideas-erroneas-en-entregabilidad-que-deben-ser-aclaradas\/masterbase\/","title":{"rendered":"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas"},"content":{"rendered":"

A continuaci\u00f3n, aclararemos las “7 ideas err\u00f3neas sobre la entregabilidad en email marketing” que muchos profesionales a\u00fan malinterpretan.<\/h2>\n

1. No importa ser marcado como spam, siempre puedo seguir enviando mensajes<\/strong><\/h3>\n

Si las personas etiquetan tus emails como spam, generalmente es porque no encuentran valor en lo que les env\u00edas o se sienten saturadas. Incluso, algunos usuarios marcan los emails como spam como una forma r\u00e1pida de darse de baja. Continuar enviando emails a estos contactos puede da\u00f1ar seriamente la reputaci\u00f3n de tu marca, lo que se traduce en p\u00e9rdida de confianza y reducci\u00f3n de ventas.<\/p>\n

Adem\u00e1s, los Proveedores de Servicios de Internet (ISP) como Gmail, Yahoo y Outlook son estrictos con las cuentas que reciben muchas quejas de spam. \u00bfSab\u00edas que estos tres proveedores manejan cerca del 80% de las direcciones de email en todo el mundo?<\/p>\n

Infringir sus normas podr\u00eda cerrarte el acceso a un gran segmento de potenciales clientes, lo que generar\u00eda p\u00e9rdidas financieras y perjudicar\u00eda la credibilidad de tu marca.<\/p>\n

2. Los suscriptores leen y entienden mi pol\u00edtica de privacidad<\/strong><\/h3>\n

Aunque tener una pol\u00edtica de privacidad es esencial, es poco realista esperar que todos tus suscriptores la lean.<\/p>\n

Estudios indican que aproximadamente el 90% de los usuarios tienden a omitir la lectura de pol\u00edticas de privacidad.<\/p>\n

Por eso, es fundamental que aclares en cada formulario c\u00f3mo usar\u00e1s sus datos. S\u00e9 transparente sobre lo que har\u00e1s con su informaci\u00f3n y dest\u00e1calo de forma clara, incluso dentro de tus emails.<\/p>\n

3. Al usar un proveedor externo, mi IP y marca est\u00e1n protegidas<\/strong><\/h3>\n

Los ISP pueden distinguir entre el proveedor de env\u00edo (tu plataforma de email marketing) y la entidad detr\u00e1s del contenido (tu marca).<\/p>\n

Si el proveedor externo tiene una mala reputaci\u00f3n, esto puede afectar directamente la entregabilidad y reputaci\u00f3n de tu marca y tu IP.<\/p>\n

Por lo tanto, no est\u00e1s exento de recibir sanciones si tu proveedor incurre en pr\u00e1cticas cuestionables. Escoge una plataforma de email marketing confiable para proteger la reputaci\u00f3n de tu marca.<\/p>\n

4. Invertir en anuncios en los ISP mejora la entregabilidad<\/strong><\/h3>\n

No existe ninguna relaci\u00f3n entre la inversi\u00f3n en publicidad y las tasas de entregabilidad.<\/p>\n

Gastar en Google Ads o redes sociales no incrementa tus posibilidades de llegar a las bandejas de entrada en Gmail.<\/p>\n

Si tus emails no respetan el consentimiento de los destinatarios, probablemente ser\u00e1n marcados como spam, sin importar el monto invertido en publicidad.<\/p>\n

La \u00fanica forma de mantener altas tasas de entregabilidad es enviar contenido relevante y valioso para tu audiencia.<\/p>\n

5. No es ilegal, as\u00ed que puedo hacerlo<\/strong><\/h3>\n

Aunque no es ilegal comprar listas de contactos o enviar emails a personas que no han dado su consentimiento, esta no es una estrategia sostenible.<\/p>\n

El email marketing se basa en la confianza, y los usuarios valoran su privacidad. Saturarlos con emails no solicitados es una v\u00eda r\u00e1pida para ser marcado como spam.<\/p>\n

Trata a tus suscriptores con respeto enviando s\u00f3lo contenido relevante y deseado, Esto construye lealtad a largo plazo y resulta en mejores tasas de interacci\u00f3n.<\/p>\n

6. Los ISP no pueden bloquearme porque mi marca es conocida<\/strong><\/h3>\n

Los ISP eval\u00faan la calidad de los emails bas\u00e1ndose en el feedback y la interacci\u00f3n de los usuarios, no en el poder de tu marca.<\/p>\n

Ya sea que seas una startup o una gran marca global, si tus emails son etiquetados como spam, tu entregabilidad se ver\u00e1 afectada.<\/p>\n

Los ISP priorizan la experiencia del usuario, por lo que respetar las buenas pr\u00e1cticas de email marketing es fundamental para mantener el acceso a la bandeja de entrada de tu audiencia.<\/p>\n

7. Mientras m\u00e1s grande sea mi lista de contactos, m\u00e1s ventas obtendr\u00e9<\/strong><\/h3>\n

En el email marketing, m\u00e1s no siempre es mejor. Si una gran parte de tu lista de contactos est\u00e1 inactiva, desinteresada o desactualizada, tu entregabilidad puede verse afectada.<\/p>\n

Los datos demuestran que las listas altamente segmentadas y comprometidas logran tasas de apertura hasta 4 veces mayores y tasas de clics 2 veces superiores.<\/p>\n

Focalizarte en una lista limpia y comprometida, en lugar de en el volumen, ayuda a proteger tu reputaci\u00f3n y aumenta tus posibilidades de conversi\u00f3n.<\/p>\n

Para un Email Marketing efectivo, elige MasterBase\u00ae<\/strong><\/h3>\n

Para una estrategia de email marketing confiable y eficaz que cumpla con las mejores pr\u00e1cticas de entregabilidad, conf\u00eda en MasterBase\u00ae. Con m\u00e1s de 20 a\u00f1os de experiencia en diversos pa\u00edses, MasterBase\u00ae se destaca como l\u00edder en la industria del email marketing, ayudando a empresas como la tuya a maximizar su alcance y resultados a trav\u00e9s de soluciones de email basadas en datos.<\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La entregabilidad es la base de cualquier programa de email marketing. No importa cu\u00e1n creativos o bien dise\u00f1ados sean tus emails, no tendr\u00e1n impacto si no llegan a las bandejas de entrada de tu audiencia.<\/p>\n","protected":false},"author":239642484,"featured_media":17633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/es\/7-ideas-erroneas-en-entregabilidad-que-deben-ser-aclaradas\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La entregabilidad es la base de cualquier programa de email marketing. 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