{"id":15082,"date":"2024-07-10T14:41:58","date_gmt":"2024-07-10T11:41:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=15082"},"modified":"2024-09-13T13:12:59","modified_gmt":"2024-09-13T10:12:59","slug":"optimiza-tus-campanas-de-email-marketing-con-smtp-y-masterbase","status":"publish","type":"post","link":"https:\/\/masterbase.com\/es\/optimiza-tus-campanas-de-email-marketing-con-smtp-y-masterbase\/masterbase\/","title":{"rendered":"Optimiza tus campa\u00f1as de email marketing con SMTP y MasterBase\u00ae"},"content":{"rendered":"<h1>Este tipo de env\u00edos recibe el nombre de mensajer\u00eda transaccional, pues constituye una transacci\u00f3n entre las dos partes:<\/h1>\n<h2>1) El cliente ejecuta una acci\u00f3n y 2) la empresa responde a esa acci\u00f3n con el env\u00edo de un mensaje.<\/h2>\n<h3>Algunos ejemplos de mensajes transaccionales son:<\/h3>\n<ul>\n<li>Recuperaci\u00f3n de contrase\u00f1a<\/li>\n<li>Env\u00edo de estados de cuenta<\/li>\n<li>Confirmaciones de compra o despacho de productos<\/li>\n<li>Env\u00edo de p\u00f3lizas de garant\u00edas, facturas, boletas de compra<\/li>\n<\/ul>\n<h2><strong>Mensajer\u00eda transaccional<\/strong><\/h2>\n<p>Los mensajes transaccionales tienen una alta tasa de apertura, debido a que son mensajes que el cliente espera, por lo que est\u00e1 atento a su llegada y los abre en un plazo bastante breve.<\/p>\n<p>Por tanto, revisten una gran oportunidad para incluir en ellos algunos llamados a la acci\u00f3n, as\u00ed como ofertas adicionales, que alimenten la relaci\u00f3n entre las partes.<\/p>\n<p>Para su env\u00edo, las empresas suelen disponer de procesos internos que disparan estos mensajes en respuesta a la acci\u00f3n desencadenante. Y son, por ende, manejados por personal entrenado en este tipo de procesos.<\/p>\n<p>Sin embargo, el principal obst\u00e1culo que enfrentan las empresas es la carencia de trazabilidad de esos env\u00edos y de las m\u00e9tricas que les permitan un an\u00e1lisis de su desempe\u00f1o.<\/p>\n<p>En otras palabras, se trata de env\u00edos sobre los que tienen escasa visibilidad y control.<\/p>\n<p>En muchos casos, adem\u00e1s, no disponen de los resguardos que les permitan cumplir con las normativas y protocolos t\u00e9cnicos de env\u00edo de mensajes, situaci\u00f3n que afecta directa y negativamente sus tasas de entregabilidad.<\/p>\n<h2><strong>Plataforma MasterBase\u00ae<\/strong><\/h2>\n<p>En su plataforma de Email Marketing, MasterBase\u00ae da respuesta a esas necesidades de seguimiento y estad\u00edsticas, a trav\u00e9s de la funcionalidad de env\u00edos \u00fanicos. Nuestros clientes pueden hacer estos env\u00edos a trav\u00e9s de Web Services o mediante env\u00edos SMTP.<\/p>\n<p>En este art\u00edculo abordamos espec\u00edficamente el procedimiento que se debe seguir para realizar estos env\u00edos v\u00eda SMTP.<\/p>\n<h1><strong>Qu\u00e9 es un env\u00edo SMTP<\/strong><\/h1>\n<p>Un env\u00edo SMTP (Simple Mail Transfer Protocol) es el proceso de enviar correos electr\u00f3nicos a trav\u00e9s de un servidor de correo utilizando el protocolo SMTP.<\/p>\n<p>Este protocolo es el est\u00e1ndar de Internet para la transmisi\u00f3n de correos electr\u00f3nicos y se utiliza para enviar mensajes desde un cliente de correo electr\u00f3nico (como Outlook o Gmail) a un servidor de correo, y de un servidor de correo a otro.<\/p>\n<h2><strong>Beneficios de los env\u00edos SMTP<\/strong><\/h2>\n<ol>\n<li><strong>Fiabilidad<\/strong>: SMTP garantiza que los mensajes se env\u00eden de manera consistente y lleguen a su destino.<\/li>\n<li><strong>Escalabilidad<\/strong>: Permite el env\u00edo de grandes vol\u00famenes de emails sin comprometer la eficiencia.<\/li>\n<li><strong>Seguridad<\/strong>: Proporciona mecanismos para la autenticaci\u00f3n y cifrado, asegurando que los mensajes no sean interceptados.<\/li>\n<li><strong>Trazabilidad<\/strong>: Permite el seguimiento de cada email enviado, proporcionando estad\u00edsticas detalladas sobre aperturas y clics.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><strong>Proceso b\u00e1sico de un env\u00edo SMTP<\/strong><\/h3>\n<ol>\n<li><strong>Establecimiento de conexi\u00f3n:<\/strong> El cliente de correo (o una aplicaci\u00f3n) establece una conexi\u00f3n con el servidor SMTP en los puertos 25 o 587.<\/li>\n<li><strong>Intercambio de mensajes:<\/strong> El cliente y el servidor intercambian una serie de comandos y respuestas para negociar la transmisi\u00f3n del correo. Esto incluye la identificaci\u00f3n del remitente, los destinatarios y el contenido del mensaje.<\/li>\n<li><strong>Env\u00edo del mensaje:<\/strong> Una vez que se ha negociado y aceptado el mensaje, el servidor SMTP transmite el correo al servidor del destinatario.<\/li>\n<li><strong>Entrega al destinatario<\/strong>: El servidor del destinatario recibe el correo y lo almacena en el buz\u00f3n correspondiente, desde donde el destinatario puede recuperarlo usando un cliente de correo, mediante protocolos como IMAP o POP3, o visualizarlo v\u00eda web, si el proveedor de correos destinatario provee esta opci\u00f3n.<\/li>\n<\/ol>\n<h2><strong>MasterBase\u00ae y SMTP<\/strong><\/h2>\n<p>MasterBase\u00ae proporciona una plataforma integral de automatizaci\u00f3n de env\u00edo de emails v\u00eda SMTP, permitiendo a las empresas realizar env\u00edos \u00fanicos y personalizados con alta trazabilidad y efectividad.<\/p>\n<p>Con MasterBase\u00ae, las empresas pueden configurar f\u00e1cilmente reglas de env\u00edo, asegurar altos niveles de entregabilidad y obtener m\u00e9tricas detalladas para el an\u00e1lisis de desempe\u00f1o.<\/p>\n<p><strong>Si deseas aprender m\u00e1s de Env\u00edos \u00fanicos en MasterBase\u00ae v\u00eda SMTP <a href=\"https:\/\/masterbase.com\/es\/es\/es\/es\/portal_clientes\/9-6-envios-unicos-smtp\/\">accede aqu\u00ed<\/a>.<\/strong><\/p>\n<h3><\/h3>\n<h3><strong>Recomendaci\u00f3n final<\/strong><\/h3>\n<p>En MasterBase\u00ae, estamos preparados y tenemos la plataforma para ayudarte de forma simple, efectiva y a un bajo costo a automatizar tus procesos de negocio.<\/p>\n<p>Aprovecha todas las ventajas que ofrece nuestra funcionalidad de env\u00edos \u00fanicos v\u00eda SMTP para mejorar la eficiencia y efectividad de tus campa\u00f1as de email marketing.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15085\" data-permalink=\"https:\/\/masterbase.com\/es\/optimiza-tus-campanas-de-email-marketing-con-smtp-y-masterbase\/masterbase\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?fit=852%2C551&amp;ssl=1\" data-orig-size=\"852,551\" data-comments-opened=\"1\" data-image-title=\"ebook C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?fit=800%2C517&amp;ssl=1\" class=\"aligncenter wp-image-15085\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-300x194.png?resize=653%2C422&#038;ssl=1\" alt=\"ebook C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales \" width=\"653\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=768%2C497&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?w=852&amp;ssl=1 852w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dentro de las opciones con que una empresa cuenta para comunicarse con sus clientes, est\u00e1n los mensajes que se env\u00eda en respuesta a una acci\u00f3n de esos clientes en un ambiente del entorno de la empresa.<\/p>\n","protected":false},"author":239642484,"featured_media":13091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-15082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- 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