{"id":12045,"date":"2024-03-11T13:37:39","date_gmt":"2024-03-11T11:37:39","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/?p=12045"},"modified":"2024-03-11T16:54:36","modified_gmt":"2024-03-11T14:54:36","slug":"autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc","status":"publish","type":"post","link":"https:\/\/masterbase.com\/es\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/","title":{"rendered":"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Est\u00e1s dando una muy buena primera impresi\u00f3n y garantiz\u00e1ndoles que no eres un impostor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La esencia de la autenticaci\u00f3n en el email<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autenticar tus emails obedece a una raz\u00f3n muy sencilla: Si no lo haces, tus campa\u00f1as de marketing pueden ir a dar a la temida carpeta de spam. Y, si eso ocurre, disminuye considerablemente cualquier posibilidad de conversi\u00f3n, compromiso o retorno de la inversi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En pocas palabras, la autenticaci\u00f3n sirve para demostrar a los Proveedores de Servicios de Internet (ISP) que las campa\u00f1as de email marketing que env\u00edas son leg\u00edtimas y merecen un lugar en la bandeja de entrada de los destinatarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al autenticar tu email est\u00e1s verificando la identidad de tu dominio permitiendo que la plataforma MasterBase pueda usar tu dominio para hacer env\u00edos. De esta forma, evitar\u00e1s que spammers suplanten tu identidad y utilicen tu email para enviar mensajes maliciosos enga\u00f1ando a quienes los abren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La autenticaci\u00f3n del email consiste en configurar un conjunto de normas o protocolos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los servidores de correo electr\u00f3nico receptores (Gmail, Hotmail, Yahoo y otros) podr\u00e1n consultar estas normas al filtrar los mensajes entrantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen distintas maneras de llevar a cabo la autenticaci\u00f3n del email, cada cual con su propio procedimiento de configuraci\u00f3n y una perspectiva \u00fanica que aportar.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><\/strong><strong>SPF: Tu sello de aprobaci\u00f3n<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">SPF, o Sender Policy Framework, es tu primer escudo contra la suplantaci\u00f3n de identidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1sicamente, SPF verifica que los emails enviados desde tu dominio est\u00e1n realmente autorizados por ti. \u00bfC\u00f3mo? Mediante una lista de servidores y dominios permitidos que se publica en tu DNS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando recibes un mensaje, el servidor de recepci\u00f3n chequea esta lista. Si el servidor de env\u00edo no est\u00e1 en la lista, la se\u00f1al es clara: no abrir, no confiar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>DKIM: La firma de tu mensaje<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras que SPF trabaja en el nivel de servidor, DKIM (DomainKeys Identified Mail) a\u00f1ade una capa adicional de seguridad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Piensa en DKIM como tu firma personal en el mundo digital. Cada mensaje que env\u00edas por email lleva una firma digital \u00fanica que se verifica contra una clave p\u00fablica en tu DNS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es un paso cr\u00edtico que demuestra que el contenido del env\u00edo es leg\u00edtimo y que no ha sido alterado en tr\u00e1nsito.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>DMARC: El juez de tus env\u00edos<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, DMARC (Domain-based Message Authentication, Reporting, and Conformance) es el estratega que se sienta sobre SPF y DKIM, utilizando la informaci\u00f3n de ambos para decidir qu\u00e9 hacer con los env\u00edos que no pasan la prueba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si un email no pasa SPF o DKIM, DMARC tiene la \u00faltima palabra, instruyendo a los servidores c\u00f3mo manejar esos env\u00edos fallidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, DMARC te env\u00eda informes sobre las acciones realizadas, d\u00e1ndote una visi\u00f3n clara de c\u00f3mo tus mensajes est\u00e1n siendo gestionados y c\u00f3mo puedes mejorar la autenticidad de tus env\u00edos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfPor qu\u00e9 importa todo esto?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu estrategia de email marketing omite la autenticaci\u00f3n, estar\u00e1s en desventaja. Los filtros de spam son cada vez m\u00e1s sofisticados, y, sin autenticaci\u00f3n, tus env\u00edos tendr\u00e1n muchas dificultades para llegar a la bandeja de entrada. <strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, cuando autenticas tus emails, adem\u00e1s de mejorar la entregabilidad, construyes una reputaci\u00f3n s\u00f3lida frente a los proveedores de servicios de email y, lo que es m\u00e1s importante, frente a tus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora bien, para lograr el verdadero \u00e9xito en email marketing y para que tus campa\u00f1as sean realmente ganadoras, debes trabajar, adem\u00e1s de la autenticaci\u00f3n, la relevancia de tus campa\u00f1as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con relevancia, nos referimos a que tus campa\u00f1as sean deseadas por tu audiencia, que las valoren positivamente. De otra forma, por m\u00e1s que autentifiques tus correos, si env\u00edas mensajes que no aportan valor a tu grupo objetivo, estar\u00e1s desperdiciando esfuerzos y no lograr\u00e1s tus objetivos comerciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MasterBase\u00ae y la autenticaci\u00f3n de tus emails<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En MasterBase\u00ae nos tomamos muy en serio la autenticaci\u00f3n de las casillas de correo de nuestros clientes, ya que sabemos que es el factor clave para mantener y maximizar su entregabilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y para que las comunicaciones por email sean seguras y efectivas, todos nuestros clientes deben tener la configuraci\u00f3n adecuada del SPF, DKIM y DMARC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para facilitarte este proceso, tenemos un instructivo detallado que te guiar\u00e1 paso a paso en su configuraci\u00f3n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si eres cliente, te invitamos a contactar a tu Customer Success Manager para autenticar tus direcciones de email a trav\u00e9s de una correcta configuraci\u00f3n .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En resumen<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conocer qu\u00e9 son y para qu\u00e9 sirven SPF, DKIM y DMARC no deber\u00eda ser algo reservado s\u00f3lo a especialistas en tecnolog\u00edas de la informaci\u00f3n. Su comprensi\u00f3n es fundamental para cualquier profesional de email marketing que quiera asegurarse de que sus campa\u00f1as lleguen a destino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso, pon manos a la obra y autentica tus emails. Ver\u00e1s mejorar tus tasas de entregabilidad y la reputaci\u00f3n de tu marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerda, cada mensaje que env\u00edas por email es una oportunidad de conectar, convertir y retener a tus clientes. No dejes que la falta de autenticaci\u00f3n se interponga en tu camino hacia el \u00e9xito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y nunca olvides que para tener \u00e9xito en email marketing no basta con alcanzar la bandeja de entrada de tu grupo objetivo, tambi\u00e9n debes asegurarte de que los mensajes sean relevantes, que les resulten de valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cont\u00e1ctanos para gestionar tu autenticaci\u00f3n.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/es\/es\/es\/20-consejos-para-mejorar-su-entregabilidad\/masterbase\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"515\" data-attachment-id=\"12050\" data-permalink=\"https:\/\/masterbase.com\/es\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/captura-de-pantalla-2024-03-11-130108\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=858%2C552&amp;ssl=1\" data-orig-size=\"858,552\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=800%2C515&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=800%2C515&#038;ssl=1\" alt=\"\" class=\"wp-image-12050\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?w=858&amp;ssl=1 858w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=768%2C494&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 hablar de la autenticaci\u00f3n en el email? Porque autenticar tus emails equivale a estrechar tu mano con la bandeja de entrada de tus clientes<\/p>\n","protected":false},"author":239642484,"featured_media":12052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1424],"class_list":["post-12045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-autenticacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/es\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 hablar de la autenticaci\u00f3n en el email? Porque autenticar tus emails equivale a estrechar tu mano con la bandeja de entrada de tus clientes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/es\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T11:37:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T14:54:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"4000\" \/>\n\t<meta property=\"og:image:height\" content=\"4000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/overovanie-vo-svete-e-mailov-vyznamna-uloha-spf-dkim-a-dmarc\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/overovanie-vo-svete-e-mailov-vyznamna-uloha-spf-dkim-a-dmarc\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC\",\"datePublished\":\"2024-03-11T11:37:39+00:00\",\"dateModified\":\"2024-03-11T14:54:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/overovanie-vo-svete-e-mailov-vyznamna-uloha-spf-dkim-a-dmarc\\\/masterbase\\\/\"},\"wordCount\":952,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/overovanie-vo-svete-e-mailov-vyznamna-uloha-spf-dkim-a-dmarc\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1\",\"keywords\":[\"Autenticaci\u00f3n\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/sk\\\/overovanie-vo-svete-e-mailov-vyznamna-uloha-spf-dkim-a-dmarc\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/overovanie-vo-svete-e-mailov-vyznamna-uloha-spf-dkim-a-dmarc\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/overovanie-vo-svete-e-mailov-vyznamna-uloha-spf-dkim-a-dmarc\\\/masterbase\\\/\",\"name\":\"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC - 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