{"id":7724,"date":"2018-11-05T20:28:00","date_gmt":"2018-11-05T18:28:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=7724"},"modified":"2024-03-09T19:41:49","modified_gmt":"2024-03-09T17:41:49","slug":"manage-data-relationships-and-build-individual-profiles","status":"publish","type":"post","link":"https:\/\/masterbase.com\/en\/gestionar-relacione-datos-y-construya-perfiles-individuales\/masterbase\/","title":{"rendered":"Manage. Link data and build individual profiles"},"content":{"rendered":"<p class=\"has-medium-font-size wp-block-paragraph\">Following the review of our methodology based on 3 actions -Obtain, Manage and Act- whose objective is to achieve true 1-to-1 personalization through relevant communications, we now turn to the second action: Manage.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The big challenge we face at this point is to manage data in the most effective way, without losing focus, without sinking in a sea of data and getting nothing in return.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">This eBook has a single mission: to help you manage data to extract key information that will allow you to act in the most effective and automated way possible, through relevant communications that not only capture the attention of your contacts, but also lead them to execute the desired action.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">Learn about:<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li class=\"has-medium-font-size\">What does it mean to manage data and what is its importance?<\/li>\n\n\n\n<li>A data management model in 9 steps<\/li>\n\n\n\n<li>Technologies that enable effective data management<\/li>\n\n\n\n<li>How MasterBase\u00ae helps you manage your data<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-52544498f436289ce88a7527ddfe941a is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=gestionar-relacione-datos-y-construya-perfiles-individuales\"><strong>Access the eBook here<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>To access the eBook you only need to have an account created in MasterBase\u00ae. If you don't have one, you can create one for free.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Following the review of our methodology based on 3 actions -Obtain, Manage and Act- whose objective is to achieve true 1-to-1 personalization through relevant communications, we now turn to the second action: Manage.<\/p>","protected":false},"author":239642484,"featured_media":7725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1412],"tags":[1414],"class_list":["post-7724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gestionar. 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Relacione datos y construya perfiles individuales - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Siguiendo la revisi\u00f3n a nuestra metodolog\u00eda en base a 3 acciones -Obtener, Gestionar y Actuar- cuyo objetivo es lograr una verdadera personalizaci\u00f3n 1 a 1 a trav\u00e9s de comunicaciones relevantes, nos corresponde ahora exponer en detalle la segunda acci\u00f3n: Gestionar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/en\/manage-data-relationships-and-build-individual-profiles\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-05T18:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-09T17:41:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/gestionar-.png?fit=660%2C1100&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%aa%e3%83%b3%e3%82%af%e3%83%87%e3%83%bc%e3%82%bf%e3%82%92%e7%ae%a1%e7%90%86%e3%81%97%e3%80%81%e5%80%8b%e3%80%85%e3%81%ae%e3%83%97%e3%83%ad%e3%83%95%e3%82%a1%e3%82%a4%e3%83%ab%e3%82%92%e6%a7%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%aa%e3%83%b3%e3%82%af%e3%83%87%e3%83%bc%e3%82%bf%e3%82%92%e7%ae%a1%e7%90%86%e3%81%97%e3%80%81%e5%80%8b%e3%80%85%e3%81%ae%e3%83%97%e3%83%ad%e3%83%95%e3%82%a1%e3%82%a4%e3%83%ab%e3%82%92%e6%a7%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Gestionar. 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