{"id":6881,"date":"2025-11-01T21:43:41","date_gmt":"2025-11-01T19:43:41","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6881"},"modified":"2025-11-11T18:49:33","modified_gmt":"2025-11-11T16:49:33","slug":"20-ideas-to-keep-your-shipping-calendar-busy","status":"publish","type":"post","link":"https:\/\/masterbase.com\/en\/20-ideas-para-mantener-ocupado-tu-calendario-de-envios\/masterbase\/","title":{"rendered":"20 ideas to keep your shipping calendar busy"},"content":{"rendered":"

Are you looking for new email marketing strategies that will motivate your subscribers to click?<\/p>\n

This article presents 20 ideas you can use today to make your emails more impactful (and fun!).<\/p>\n

Coming up with new ideas can be a challenge, but it is simplified if you know for sure what your objectives are.<\/p>\n

If you're serious about your email marketing strategy, you'll want to make sure that all of your emails have a clear objective. Only then will you know which metrics to pay attention to. Likewise, you'll know which email marketing campaigns will affect your results the most.<\/p>\n

To help you get more value from this article, each idea is presented in association with a business objective that may serve you depending on your business needs.<\/p>\n

\u00a0<\/strong>1. Type:\u00a0<\/b>Outstanding feature\u00a0<\/strong><\/h3>\n

Commercial objective:\u00a0<\/strong>Product presentation<\/p>\n

This is an email focused on some particular properties of a product.<\/p>\n

Its main objective is to skillfully present the new product and its features, and urge subscribers to buy it. Its design should be simple, ideally balancing product images with great text and highlighting the spirit of the brand.<\/p>\n

2. Type:\u00a0<\/b>Contests and sweepstakes<\/h3>\n

Commercial objective:\u00a0<\/strong>Generate traffic from email<\/p>\n

Don't neglect your subscribers, let them know about the great things you are organizing, including contests and giveaways.<\/p>\n

This email should drive traffic, either to the website or to promote participation in social networks. Remember that you can use social networks to build your contact list, but it might also be a good idea to invite your subscribers to your rrss profiles.<\/p>\n

3. Type:\u00a0<\/b>Announcement of new team member<\/h3>\n

Commercial objective:\u00a0<\/strong>Employee engagement<\/p>\n

New member joining your company? Introduce them to your team in the corporate newsletter.<\/p>\n

4. Type:\u00a0<\/b>Latest blog posts<\/h3>\n

Commercial objective:\u00a0<\/strong>Generate traffic from email<\/p>\n

Do you have a business blog that is full of new posts and information that your target audience could get value from? Then be sure to share them in your posts.<\/p>\n

5. Type:\u00a0<\/b>Free resources<\/h3>\n

Commercial objective:\u00a0<\/strong>Generate traffic from email<\/p>\n

Infographics, checklists and other free resources will make your content more informative and useful.<\/p>\n

6. Type:\u00a0<\/b>Promotional emails - limited time promotion<\/h3>\n

Commercial objective:\u00a0<\/strong>Increase sales<\/p>\n

A promotional email has always been one of the pillars of email marketing. If you want to increase sales, you cannot omit them.<\/p>\n

Promotions tend to drive customer engagement. Introduce a time limit to create a sense of urgency and convince subscribers that now is the best time to buy.<\/p>\n

A message presenting a 24-hour offer can be a good idea to achieve this goal. Incorporating a counter at the top to remind subscribers that time is running out creates a sense of urgency and urges them to take the desired action.<\/p>\n

7. Type:\u00a0<\/b>Cross-selling<\/h3>\n

Commercial objective:\u00a0<\/strong>Increase sales<\/p>\n

Use your email data to offer your customers complementary products. Create content that explains why it is a good idea to buy them.<\/p>\n

8. Type:\u00a0<\/b>Case studies<\/h3>\n

Commercial objective:\u00a0<\/strong>Product presentation<\/p>\n

A case study presents real-world examples of how your product solves a problem. It can help your audience better understand what it is capable of or how they could benefit from using it.<\/p>\n

9. Type:\u00a0<\/b>User feedback<\/h3>\n

Commercial objective:\u00a0<\/strong>Product presentation<\/p>\n

Customer opinions and stories provide social proof for your marketing communication. Be sure to include them in your email cycles.<\/p>\n

10. Type:\u00a0<\/b>Interesting findings<\/h3>\n

Commercial objective:\u00a0<\/strong>Generate traffic from email<\/p>\n

Sharing interesting findings from the web will help you appear objective to your audience.<\/p>\n

11. Type:\u00a0<\/b>Vacation offer<\/h3>\n

Commercial objective:\u00a0<\/strong>Increase sales<\/p>\n

Use the holiday calendar to plan and execute high-impact marketing campaigns.<\/p>\n

Using the national holiday to boost sales can be highly recommended. Add to that an incentive, such as free delivery on orders over a certain amount, and sales will be boosted.<\/p>\n

12. Type:\u00a0<\/b>Real-time marketing<\/h3>\n

Commercial objective:\u00a0<\/strong>Generate traffic from email<\/p>\n

Use something trendy to drive your marketing. Email allows you to quickly jump on the trend bandwagon and create a message that will leverage synergy.<\/p>\n

13. Type:\u00a0<\/b>Meet the founders<\/h3>\n

Commercial objective:\u00a0<\/strong>Show your culture<\/p>\n

Add authenticity to your communication and introduce the founders, background and history of the company.<\/p>\n

14. Type:\u00a0<\/b>Initiatives in which we participate<\/h3>\n

Commercial objective:\u00a0<\/strong>Show your culture<\/p>\n

Want to tell the world what your brand stands for? Nothing better than showing the initiatives in which you participate.<\/p>\n

15. Type:\u00a0<\/b>Job offers<\/h3>\n

Commercial objective:\u00a0<\/strong>Employee engagement<\/p>\n

Use your email list as a source of talent for your company. You are likely to find excellent employees among people who are genuinely interested in your brand.<\/p>\n

16. Type:\u00a0<\/b>Training opportunities<\/h3>\n

Commercial objective:\u00a0<\/strong>Employee engagement<\/p>\n

Engage your employees by always keeping them informed about the training opportunities you have for them.<\/p>\n

17. Type:\u00a0<\/b>Replenishment<\/h3>\n

Commercial objective:\u00a0<\/strong>Increase sales<\/p>\n

Do you have products that are used up in a few weeks or months? Whether it's dog food, shampoo or razors, remind your customers that it might be time to restock their favorite product.<\/p>\n

18. Type:\u00a0<\/b>Best sellers<\/h3>\n

Commercial objective:\u00a0<\/strong>Increase sales<\/p>\n

Env\u00eda tus productos m\u00e1s vendidos a tus nuevos clientes que a\u00fan no est\u00e9n familiarizados con tu oferta y sitio web. Recomp\u00e9nsalos con puntos de bonificaci\u00f3n por compartir rese\u00f1as y testimonios convincentes de los clientes.<\/p>\n

19. Type:\u00a0<\/b>How-to guides<\/h3>\n

Commercial objective:\u00a0<\/strong>Generate traffic from email<\/p>\n

Help your audience to improve thanks to practical guides that address topics related to your product or service.<\/p>\n

20. Type:\u00a0<\/b>Videos on YouTube<\/h3>\n

Commercial objective:\u00a0<\/strong>Generate traffic from email<\/p>\n

Share tutorials, webinars and fun videos that will benefit your subscribers.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Are you looking for new email marketing strategies that will motivate your subscribers to click?<\/p>","protected":false},"author":239642484,"featured_media":7065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n20 ideas para mantener ocupado 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