{"id":6788,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6788"},"modified":"2024-01-19T19:22:08","modified_gmt":"2024-01-19T17:22:08","slug":"what-customers-want-when-engaging-with-your-brand-through-email","status":"publish","type":"post","link":"https:\/\/masterbase.com\/en\/que-quieren-los-clientes-al-relacionarse-con-su-marca-a-traves-del-email\/masterbase\/","title":{"rendered":"What do customers want when engaging with your brand through email?"},"content":{"rendered":"<h3>They want to learn from their favorite brands, interact with them, give their opinions, have a conversation.<\/h3>\n<p><!--more--><\/p>\n<p>Customer satisfaction and retention is the most relevant focus in your email marketing campaigns.<\/p>\n<p class=\"ptext3\">We want to give you some tips to ensure that the relationship with your customers is long-lasting, clearly identifying what they expect from an email marketing communication.<\/p>\n<h2>Immediate Responses:<\/h2>\n<p class=\"ptext3\">Every time the customer generates a response action or doubt, be quick to answer. If he buys any of your products or services, the first thing you should do is, for example, thank him through a welcome message.<\/p>\n<p class=\"ptext3\">Generally this type of email has a high open rate. Take advantage of<span lang=\"es-cl\">\u00e9<\/span>chelo in your favor by delivering value-added content.<\/p>\n<p class=\"ptext3\">Confirm that your transaction was successful. Let you know when<span lang=\"es-cl\">\u00e1<\/span>what the next steps are, if any, and clarify expectations for the future relationship.<\/p>\n<p class=\"ptext3\">Take the opportunity to educate him about your website and its contents. You can even ask them to complete a satisfaction survey.<\/p>\n<h2>2. More information:<\/h2>\n<p class=\"ptext3\">The customer is<span lang=\"es-cl\">\u00e1<\/span>\u00a0willing to give you more personal data, since he expects to initiate a relationship, increase interaction, dialogue. He wants to listen and be listened to.<\/p>\n<p class=\"ptext3\">Generate the right questions and never ask something you won't use later. Create surveys and questionnaires that are easy to complete and reasonable in length.<\/p>\n<p class=\"ptext3\">The relationship you are building will give you the time suf<span lang=\"es-cl\">i<\/span>c<span lang=\"es-cl\">ie<\/span>The program will be open to new questions according to the interaction as it develops.<\/p>\n<p class=\"ptext3\">Establishing a preference center on your website is another way to add value, encourage interaction and learn more about your customers based on the type of information they select.<\/p>\n<h2>3. Make him talk about your brand:<\/h2>\n<p class=\"ptext3\">Since the customer agreed to a relationship with your brand, it is also<span lang=\"es-cl\">\u00a0<\/span>possible that it will talk about you. This viral effect is relevant for growth.<\/p>\n<p class=\"ptext3\">You can also take advantage of the social media boom to get them to share information related to your brand.<\/p>\n<p class=\"ptext3\">Open spaces for conversation, receive feedback and make it easy to respond to it, both you and your customers, as well as each other.<\/p>\n<h2>4. Reincorporate:<\/h2>\n<p class=\"ptext3\">The customer's failure to respond to your communications may be interpreted more as a signal to do the following <span lang=\"es-cl\">a\u00a0<\/span>change of strategy, rather than a simple abandonment that causes you to remove that customer from your record base.<\/p>\n<p class=\"ptext3\">Make a tempting, irresistible offer. Preg<span lang=\"es-cl\">\u00fa<\/span>ntals directly because of the<span lang=\"es-cl\">\u00e9<\/span>\u00a0do not respond or what\u00a0<span lang=\"es-cl\">produced<\/span>\u00a0distancing. Before you lose hope with a customer or simply delete them for not responding, develop tactics that will allow you to reengage them.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1011\/6553906c8be23d0010be7ace\/gnvukzgbg2zm2pydypmzm0ug8md6pjeqlo3pyija1zwfcr1fkzixq804979bvx49\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Today's customers are looking to establish a bond with brands. Technology makes this possible in a fast, agile and uncomplicated way.<\/p>","protected":false},"author":239642484,"featured_media":7732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/en\/what-customers-want-when-engaging-with-your-brand-through-email\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hoy los clientes buscan establecer un v\u00ednculo con las marcas. La tecnolog\u00eda lo permite de forma r\u00e1pida, \u00e1gil y sin complicaciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/en\/what-customers-want-when-engaging-with-your-brand-through-email\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-14T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-19T17:22:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/4_clientes.png?fit=3200%2C2000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"3200\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/hva-kundene-onsker-nar-de-kommuniserer-med-merkevaren-din-via-e-post\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/hva-kundene-onsker-nar-de-kommuniserer-med-merkevaren-din-via-e-post\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email?\",\"datePublished\":\"2023-11-14T19:43:00+00:00\",\"dateModified\":\"2024-01-19T17:22:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/hva-kundene-onsker-nar-de-kommuniserer-med-merkevaren-din-via-e-post\\\/masterbase\\\/\"},\"wordCount\":471,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/hva-kundene-onsker-nar-de-kommuniserer-med-merkevaren-din-via-e-post\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/4_clientes.png?fit=3200%2C2000&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/nb\\\/hva-kundene-onsker-nar-de-kommuniserer-med-merkevaren-din-via-e-post\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/hva-kundene-onsker-nar-de-kommuniserer-med-merkevaren-din-via-e-post\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/hva-kundene-onsker-nar-de-kommuniserer-med-merkevaren-din-via-e-post\\\/masterbase\\\/\",\"name\":\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? 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