{"id":6775,"date":"2023-02-13T21:43:00","date_gmt":"2023-02-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6775"},"modified":"2024-01-09T16:41:29","modified_gmt":"2024-01-09T14:41:29","slug":"the-newsletter-is-a-great-tool-for-building-loyalty","status":"publish","type":"post","link":"https:\/\/masterbase.com\/en\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/","title":{"rendered":"The newsletter, a great tool for building loyalty"},"content":{"rendered":"

The newsletter is characterized by being a communication sent by email, which allows you to be in contact with your customers consistently and frequently.<\/h2>\n

The important thing is that it keeps them aware of your products and services, in addition to providing them with relevant information.<\/p>\n

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There are several types of email marketing messages, some of which are more suitable for building customer loyalty than others.<\/p>\n

There are transactional emails, which are associated with a purchase or a follow-up of actions, surveys, informative emails and emails to generate loyalty.<\/p>\n

The newsletter is part of the emails that build customer loyalty. They add value to the relationship with your customers as long as they are prepared and used in the right way.<\/p>\n

In general, we tend to send them periodically, but you should not stick to that, but be prepared to send one every time you have something relevant to communicate.<\/p>\n

Benefits<\/strong><\/h2>\n