Buying or leasing a listing: how is it done?<\/strong><\/p>\n Before going into the reasons, let's clarify the three common ways to build a database:<\/p>\n Since the implementation of the General Data Protection Regulation (GDPR)<\/strong> in Europe, buying or leasing contact databases without explicit consent is a serious infringement<\/strong>.<\/p>\n And it is not only in Europe. Countries such as Brazil (with the LGPD), Mexico, Argentina, Colombia and Chile have strengthened their legislation. In the United States, laws such as the CAN-SPAM Act<\/strong> prohibit the sending of messages without clear prior authorization.<\/p>\n \ud83d\udd12 What does \"consent\" mean?<\/strong> \ud83d\udc49 Real example:<\/strong> In 2023, a French company was fined \u20ac250,000 for using a purchased database without proof of consent. There was no security breach, just malpractice.<\/p>\n Sending messages to someone who doesn't know you is like calling strangers on the phone to sell them something. Invasive, annoying and unethical.<\/p>\n This deteriorates your brand image. And the worst thing: you lose opportunities with people that yes<\/strong> they could have given you permission... if you had done things right.<\/p>\n \ud83c\udfaf Contrary success story:<\/strong> Every time someone marks your message as spam, service providers such as Gmail, Outlook or Yahoo take note.<\/p>\n \ud83d\udcc9 Direct consequence:<\/strong> It doesn't matter how good your campaign is, if it doesn't make it to the inbox, no good<\/strong>.<\/p>\n \ud83d\udca1 On platforms such as. MasterBase\u00ae<\/strong>The sending reputation is carefully managed. Buying lists goes against the whole system of protection and good integrated practices.<\/p>\n Have you received an email from a company you don't know, offering you a service you didn't ask for?<\/p>\n You have already lived that experience. You know what it feels like. So why do it to others?<\/p>\n The email marketing works when it is based on trust and value<\/strong>not in interruption or deception.<\/p>\n\n
Many companies sell databases whose origin is dubious. Most of them do not have the explicit consent of the contacts to receive your messages.<\/li>\n
Similar to buying it, but with the difference that the provider sends the campaigns for you. They often offer you HTML design and shipping for a suspiciously low price.<\/li>\n
It consists of building your base by means of opt-in<\/strong>Contacts provide their data in exchange for something of value (exclusive content, participation in an event, discounts, etc.) and explicitly authorize you to send them communications.<\/li>\n<\/ol>\n\n
That the person freely accepted<\/strong> receive your messages. A consent given to a third party is not valid. Much less a purchased listing where no one knows you.<\/p>\n\n
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Chilean fintech Fintual<\/strong> grew their contact base organically by using valuable content (guides, simulators, blogs) as a hook to get users to sign up. In less than a year they doubled their open rate without buying a single address.<\/p>\n\n
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