{"id":6672,"date":"2024-12-11T13:58:58","date_gmt":"2024-12-11T11:58:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6672"},"modified":"2024-12-24T18:19:20","modified_gmt":"2024-12-24T16:19:20","slug":"unsubscription-management-problems-solved-with-masterunsubscribe","status":"publish","type":"post","link":"https:\/\/masterbase.com\/en\/problemas-con-el-manejo-de-sus-desuscripciones-resuelvelos-con-masterunsubscribe\/masterbase\/","title":{"rendered":"Problems with your unsubscription management? Solve them with MasterUnsubscribe\u00ae."},"content":{"rendered":"

Contact unsubscription management is a sensitive and often complicated issue. That's why we have a simple, secure and effective unsubscription module designed to take the headache out of unsubscribing.<\/p>\n

Let's be honest: we've all tried to unsubscribe from a mailing only to find that the process is long, cumbersome or just doesn't work.<\/p>\n

As you know, this situation can be frustrating for recipients, who increasingly have more tools to express their annoyance on social networks, qualifying these mailings as spam.<\/p>\n

And those of us who work in email marketing know that this can be a real headache.<\/p>\n

Therefore, in MasterBase\u00ae<\/strong> we have an unsubscription process with three main features:<\/p>\n

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  1. Simple<\/strong>The process should be simple both for the person who adds the HTML to the message and for the person who wishes to unsubscribe.<\/li>\n
  2. Insurance<\/strong>You must ensure that unsubscribers do not receive messages again, even if they are accidentally uploaded to the database.<\/li>\n
  3. Cash<\/strong>The system should work automatically (and almost magically) for those who manage shipments.<\/li>\n<\/ol>\n

    Of course, these characteristics are also assumed for those who unsubscribe, that is, in a single step, without being asked for additional data, with the option (voluntary) to provide feedback and with the alternative of cancelling the process once it has been generated (what we could consider a resubscription).<\/p>\n

    MasterUnsubscribe<\/strong> is our unsubscription process that meets these 3 features<\/p>\n

    How does MasterUnsubscribe\u00ae work?<\/strong><\/h2>\n

    1) For those who schedule messages to be sent<\/strong><\/p>\n

    Through MasterBase\u00ae, activating this unsubscription module is as easy as incorporating the MasterUnsubscribe\u00ae code as a hyperlink in the HTML of the message, through the assisted editor.<\/p>\n

    The following is a step-by-step example:<\/strong><\/p>\n

    \"MasterBase<\/p>\n

    <\/p>\n

    Identify the text from which you will link to MasterUnsubscribe\u00ae.<\/strong><\/p>\n

    \"MasterBase<\/p>\n

    Select the MasterUnsubscribe\u00ae parameter from the customization icon.<\/strong><\/p>\n

    \"MasterBase<\/p>\n

    This action will paste the MasterUnsubscribe\u00ae parameter (#!masterunsubscribelink!#) into the message body.<\/strong><\/p>\n

    \"MasterBase<\/p>\n

    Finally you must cut and paste this parameter as the hyperlink of the linkable text, in this case \"Click here\".<\/strong><\/p>\n

    The MasterUnsubscribe\u00ae parameter will always be the same, so you can set up a template that you will use as a basis for future mailings.<\/p>\n

    2) For those who want to unsubscribe from a shipment:<\/strong><\/p>\n

    MasterUnsubscribe\u00ae operates in a couple of simple steps.<\/p>\n

    The first is to click on the unsubscribe option:<\/strong><\/p>\n\n\n

    \"Footer<\/figure>\n\n\n

    You will be directed to the MasterUnsubscribe\u00ae page, where you will be directed to the box you are requesting to unsubscribe, the name of the company sending the shipments and the internal code for that account.<\/strong><\/p>\n

    \"MasterBase<\/p>\n

    To unsubscribe, simply click on \"Send Request\". Only if you wish to do so, you can also report the sending as spam<\/em>.<\/strong><\/p>\n

    Remember that it will always be a much better choice for a contact to mark as a spam<\/em> a sending in this instance than directly to the ISP (Yahoo!, Gmail, Outlook).<\/strong><\/p>\n

    Once the contact sends the request, the process of blocking shipments is initiated within the indicated period (24 hours). The contact also has the option (voluntary) to inform the reasons for unsubscription.<\/strong><\/p>\n

    \"MasterBase<\/p>\n

    If the contact responds to this survey they are referred to a confirmation site:<\/strong><\/p>\n

    \u00a0<\/p>\n

    Finally, the contact receives an unsubscription notification in his or her email account, which contains an option to revoke it and resubscribe to the mailings, in case he or she would like to go back in the process.<\/strong><\/p>\n\n\n

    <\/figure>\n\n\n\n
    \"MasterBase<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    The importance of a good unsubscription process<\/strong><\/h2>\n\n\n\n

    No company that does good email marketing wants its contacts to unsubscribe, but it would be illusory to believe that this will never happen. For this reason, and in line with best practices, companies should be concerned about having a simple, secure and effective unsubscribe process. This will undoubtedly be part of a \"good exit experience\" for a contact who may re-subscribe in the near future.<\/p>\n\n\n\n

    Not having a good unsubscribe system in place can seriously affect your company's reputation with your contacts, ISPs and your email service provider, as it could translate into:<\/p>\n\n\n\n