{"id":6572,"date":"2025-07-09T16:32:46","date_gmt":"2025-07-09T13:32:46","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6572"},"modified":"2025-07-10T22:37:30","modified_gmt":"2025-07-10T19:37:30","slug":"how-to-create-a-behavioral-email-marketing-strategy-for-your-business","status":"publish","type":"post","link":"https:\/\/masterbase.com\/en\/como-crear-una-estrategia-de-email-marketing-conductual-para-tu-negocio\/masterbase\/","title":{"rendered":"How to create a behavioral email marketing strategy for your business"},"content":{"rendered":"

According to a MarketingSherpa study, 39% of marketers say that \"sending automated, behavioral or action-based email messages\" is the best tactic for increasing email marketing effectiveness.<\/p>\n

And yet, an Econsultancy survey that asked marketers \"which of the following practices are part of your email marketing efforts?\" yielded that only 20% of marketers use behavioral email marketing within their strategies.<\/p>\n

Behavioral email marketing<\/strong><\/h2>\n

Sending targeted email messages to your contacts based on their actions and behavior is one of the most valuable email marketing strategies a company can adopt. So why aren't more companies using this type of strategy?<\/p>\n

Lack of technical knowledge and a somewhat narrow strategic vision make behavioral email marketing a difficult task, as there is not much education about it.<\/p>\n

This article's mission is to guide you along this still little-traveled road.<\/p>\n

What it is and how you can, thanks to MasterBase\u00ae, implement it effectively in your business.<\/strong><\/p>\n

What is it?<\/strong><\/h2>\n

Behavioral email marketing is the practice of sending email messages to contacts in a database based on their interaction with your company on various channels: social networks, email, your website and others.<\/p>\n

Every interaction a user has with your company should have an expected and appropriate reaction.<\/p>\n

\"FrequencyConsider that a traditional email marketing campaign promotes an invitation to a webinar, to view an infographic or to download an eBook. Then, you create the segment of people who might find the offer valuable. Finally, a message is sent to that group of people, without necessarily having been previously approached.<\/p>\n

On the other hand, behavioral mailings try to take a user-centric approach. In other words, it is the actions of visitors to your site that dictate what messages they will receive, not the simple opinion of a marketer, boss or other company agent.<\/p>\n

It is, in essence, the longed-for materialization of the \"golden bullet\" for any marketer: the segment of one.<\/p>\n

3 steps of behavioral email marketing<\/strong><\/h2>\n

Now that we have defined what it is and its importance, we will highlight the 3 steps necessary to implement a behavioral email marketing strategy in your company.<\/p>\n

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  1. \n

    Tracking how people interact with your business<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    The first and most important step in executing an effective behavioral email marketing strategy is to study exactly what you can elicit (listen), manage (interpret) and act upon (communicate). After all, you can't send great behavioral messages if you don't know the different behaviors to use as triggers.<\/p>\n

    The modern marketer has many different channels at his disposal to attract and engage people: a website, social media and email, and we can also include marketing activities such as webinars and surveys.<\/p>\n

    Every channel is an opportunity to listen to users, learn more about them and start a conversation based on what you collect. This means you need a system that tracks, stores and reveals information about your visitors.<\/p>\n

    What is sought is to obtain from people and then store information of the type:<\/p>\n