{"id":6523,"date":"2026-03-12T20:00:51","date_gmt":"2026-03-12T18:00:51","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6523"},"modified":"2026-03-16T17:26:28","modified_gmt":"2026-03-16T15:26:28","slug":"you-should-use-emojis-in-the-subject-line-of-your-messages","status":"publish","type":"post","link":"https:\/\/masterbase.com\/en\/deberias-utilizar-emojis-en-el-asunto-de-tus-mensajes\/masterbase\/","title":{"rendered":"Should you use emojis in the subject line of your messages?"},"content":{"rendered":"

Should you use emojis in the subject line of your messages?<\/strong><\/h2>\n

Every day your audience receives dozens of messages in their inbox. In such a scenario, getting your email marketing<\/strong> becomes a priority.<\/p>\n

The subject line determines the first decision the recipient makes: to open or ignore your message. That's why any element that helps capture attention can make a real difference in the performance of a campaign.<\/p>\n

One of these resources is the use of emojis.<\/p>\n

Many email marketers wonder if they really work or if they can hurt a brand's perception. The short answer is that can work very well<\/strong>, provided that they are used judiciously.<\/p>\n

The key point is not whether you should use them or not. The right questions to ask are when <\/strong>y how <\/strong>use them.<\/p>\n

Why emojis can improve the performance of your campaigns<\/strong><\/h2>\n

Emojis have become a universal language in digital communication. When used correctly in the subject line of a message, they can help convey ideas quickly and visually.<\/p>\n

In the context of email marketing, its value lies in three factors: visibility, emotion and synthesis.<\/p>\n

Let's see why they can be useful.<\/p>\n

    \n
  1. \n

    Help you stand out in the inbox<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    Most issues are composed solely of text. When a simple visual element such as an emoji appears, it is quickly detected by the reader's eye.<\/p>\n

    That small detail can make your message stand out among many others.<\/p>\n

    The key is to use it as a reinforcement of the message and not as a meaningless decorative element.<\/p>\n

      \n
    1. \n

      Humanize your communication<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Brands that use email marketing seek to generate closeness with their audience.<\/p>\n

      Emojis can provide a more natural and accessible tone, helping the message to be perceived as a more human communication.<\/p>\n

      This is especially useful when your strategy seeks to build an ongoing relationship with your customers.<\/p>\n

        \n
      1. \n

        Save space in the case<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        On mobile devices the visible space of the subject is limited.<\/p>\n

        An emoji can replace a word or a complete phrase and convey the same idea immediately.<\/p>\n

        This allows you to keep issues shorter, clearer and easier to scan.<\/p>\n

          \n
        1. \n

          Reinforce the tone of your message<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          A well-chosen emoji can help reinforce the intent of the message.<\/p>\n

          For example:<\/p>\n

            \n
          • A rocket may suggest launch or speed.<\/li>\n
          • A bell may indicate an important announcement.<\/li>\n
          • A gift can communicate promotion or benefit.<\/li>\n<\/ul>\n

            The symbol functions as a visual clue that anticipates the content of the message.<\/p>\n

              \n
            1. \n

              Immediately transmit emotion<\/strong><\/h3>\n<\/li>\n<\/ol>\n

              One of the biggest challenges of email marketing is to convey emotions in a few words.<\/p>\n

              Emojis allow you to express enthusiasm, urgency or celebration in a fraction of a second.<\/p>\n

              That small visual gesture can influence how the recipient interprets the message.<\/p>\n

              When does it make sense to use emojis<\/strong><\/h2>\n

              The use of emojis is not a universal rule. Its effectiveness depends on the context, the type of audience and the tone of your brand.<\/p>\n

              Before incorporating them into your campaigns, it is worth considering a few factors.<\/p>\n

                \n
              1. \n

                Know your audience well<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                Not all audiences react the same way to emojis.<\/p>\n

                If you work with younger audiences or brands that are close in tone, the use of emojis is likely to come naturally.<\/p>\n

                In more formal settings, their use may require more restraint.<\/p>\n

                The key is to understand how your audience communicates and what they expect from your messages.<\/p>\n

                  \n
                1. \n

                  Consider the type of business<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                  In consumer-oriented environments, emojis tend to be easily integrated.<\/p>\n

                  In more corporate or technical contexts, they may work best when used sparingly and consistently.<\/p>\n

                  This doesn't mean you should avoid them. It means that they should align with the tone of your communication.<\/p>\n

                    \n
                  1. \n

                    Maintaining consistency with your brand voice<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                    Every brand has a personality. Some communicate in a more formal way and others in a more intimate way.<\/p>\n

                    Emojis must be integrated naturally within that identity.<\/p>\n

                    If your brand has a professional and direct tone, one or two well-chosen emojis can add dynamism without affecting credibility.<\/p>\n

                    The most important rule: try before you decide<\/strong><\/h2>\n

                    Even if you know your audience well, the best way to know if emojis are working in your campaigns is to measure its impact<\/strong>.<\/p>\n

                    A\/B testing remains one of the most useful tools in email marketing. You can test two versions of the same subject line:<\/p>\n

                      \n
                    1. A version with emoji.<\/li>\n
                    2. Another version without emoji.<\/li>\n<\/ol>\n

                      It then analyzes openness and interaction metrics.<\/p>\n

                      After several tests, you will begin to identify clear patterns as to what types of topics work best for your audience.<\/p>\n

                      Examples of the use of emojis in business<\/strong><\/p>\n

                      Here are some examples of how you can integrate them in a simple and clear way:<\/p>\n

                      \"\" \u00a0Offers you can't pass up<\/p>\n

                      \"\" We take off with our promotions of the week<\/p>\n

                      \"\" \u00a0Ready to play?<\/p>\n

                      \"\" \u00a0Today we celebrate with you<\/p>\n

                      \"\" Access to exclusive benefits for a limited time only<\/p>\n

                      \"\" We take care of your home<\/p>\n

                      In all these cases the emoji fulfills a clear function: reinforce the subject line message<\/strong>.<\/p>\n

                      Balance is the key<\/strong><\/h2>\n

                      Emojis can be a useful tool in your email marketing strategy, but like any other resource, they should be used wisely.<\/p>\n

                      When integrated coherently with your message, they help to capture attention, convey emotion and enhance the reader's experience.<\/p>\n

                      The secret is to always keep the focus on the most important thing: delivering value in every message you send.<\/p>\n

                      With more than two decades of experience, MasterBase\u00ae<\/strong> supports thousands of companies in sectors such as banking, health, insurance and commerce, with a presence in Europe and America, operating from Estonia, a global benchmark in digital innovation.<\/p>\n

                      MasterBase\u00ae offers operational continuity, active security and high availability, with billions of notifications and automated processes delivered with operational excellence.<\/p>\n

                      Because when something important happens, you have to know about it now.<\/p>\n

                       <\/p>","protected":false},"excerpt":{"rendered":"

                      Using emojis in the subject line of your emails can help stand out in the inbox, convey emotion and increase the open rate when used judiciously. <\/p>","protected":false},"author":239642484,"featured_media":22366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n\u00bfDeber\u00edas utilizar emojis en el asunto de tus mensajes? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/en\/you-should-use-emojis-in-the-subject-line-of-your-messages\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfDeber\u00edas utilizar emojis en el asunto de tus mensajes? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Usar emojis en el asunto de tus emails puede ayudar a destacar en la bandeja de entrada, transmitir emoci\u00f3n y aumentar la tasa de apertura cuando se utilizan con criterio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/en\/you-should-use-emojis-in-the-subject-line-of-your-messages\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-12T18:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T15:26:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/4-1.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfDeber\u00edas utilizar emojis en el asunto de tus mensajes?\",\"datePublished\":\"2026-03-12T18:00:51+00:00\",\"dateModified\":\"2026-03-16T15:26:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\\\/masterbase\\\/\"},\"wordCount\":1042,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/4-1.png?fit=1114%2C1114&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\\\/masterbase\\\/\",\"name\":\"\u00bfDeber\u00edas utilizar emojis en el asunto de tus mensajes? - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/4-1.png?fit=1114%2C1114&ssl=1\",\"datePublished\":\"2026-03-12T18:00:51+00:00\",\"dateModified\":\"2026-03-16T15:26:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/4-1.png?fit=1114%2C1114&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/4-1.png?fit=1114%2C1114&ssl=1\",\"width\":1114,\"height\":1114,\"caption\":\"Email Marketing exitosas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/da\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfDeber\u00edas utilizar emojis en el asunto de tus mensajes?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Should you use emojis in the subject line of your messages? - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/en\/you-should-use-emojis-in-the-subject-line-of-your-messages\/masterbase\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfDeber\u00edas utilizar emojis en el asunto de tus mensajes? - MasterBase\u00ae","og_description":"Usar emojis en el asunto de tus emails puede ayudar a destacar en la bandeja de entrada, transmitir emoci\u00f3n y aumentar la tasa de apertura cuando se utilizan con criterio.","og_url":"https:\/\/masterbase.com\/en\/you-should-use-emojis-in-the-subject-line-of-your-messages\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2026-03-12T18:00:51+00:00","article_modified_time":"2026-03-16T15:26:28+00:00","og_image":[{"width":1114,"height":1114,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/4-1.png?fit=1114%2C1114&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alejandro Dur\u00e1n","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/el\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/el\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"\u00bfDeber\u00edas utilizar emojis en el asunto de tus mensajes?","datePublished":"2026-03-12T18:00:51+00:00","dateModified":"2026-03-16T15:26:28+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/el\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\/masterbase\/"},"wordCount":1042,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/el\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/4-1.png?fit=1114%2C1114&ssl=1","articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/el\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/el\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\/masterbase\/","url":"https:\/\/masterbase.com\/el\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\/masterbase\/","name":"Should you use emojis in the subject line of your messages? - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/el\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/el\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/4-1.png?fit=1114%2C1114&ssl=1","datePublished":"2026-03-12T18:00:51+00:00","dateModified":"2026-03-16T15:26:28+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/el\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\/masterbase\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/el\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/masterbase.com\/el\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/4-1.png?fit=1114%2C1114&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/4-1.png?fit=1114%2C1114&ssl=1","width":1114,"height":1114,"caption":"Email Marketing exitosas"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/el\/%ce%b8%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%cf%87%cf%81%ce%b7%cf%83%ce%b9%ce%bc%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%cf%84%ce%b5-emojis-%cf%83%cf%84%ce%b7-%ce%b3%cf%81%ce%b1%ce%bc\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/da\/"},{"@type":"ListItem","position":2,"name":"\u00bfDeber\u00edas utilizar emojis en el asunto de tus mensajes?"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/es\/#website","url":"https:\/\/masterbase.com\/es\/","name":"MasterBase\u00ae","description":"Automatas that work for you","publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/es\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Chief Marketing Ofiicer","url":"https:\/\/masterbase.com\/en\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/4-1.png?fit=1114%2C1114&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Hd","_links":{"self":[{"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/posts\/6523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/comments?post=6523"}],"version-history":[{"count":5,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/posts\/6523\/revisions"}],"predecessor-version":[{"id":28445,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/posts\/6523\/revisions\/28445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/media\/22366"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/media?parent=6523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/categories?post=6523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/tags?post=6523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}