{"id":6362,"date":"2025-07-09T21:45:57","date_gmt":"2025-07-09T18:45:57","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6362"},"modified":"2025-09-26T12:19:23","modified_gmt":"2025-09-26T09:19:23","slug":"masterunsubscribe-transparency-control-and-visual-reports-for-your-bells","status":"publish","type":"post","link":"https:\/\/masterbase.com\/en\/masterunsubscribe-transparencia-control-y-reportes-visuales-para-tus-campanas\/masterbase\/","title":{"rendered":"MasterUnsubscribe\u00ae: Transparency, control and visual reporting for your campaigns"},"content":{"rendered":"<p>In a digital environment where trust and optimal user experiences are key, giving recipients the ability to easily unsubscribe is no longer just a legal obligation: it is a sign of respect, professionalism and good marketing practices.<\/p>\n<h2>Why is it important to include an unsubscribe link?<\/h2>\n<p>Because offering a clear and accessible way for users to stop receiving your messages...<\/p>\n<ul>\n<li>improve your <strong>sender reputation<\/strong>,<\/li>\n<li>increases the <strong>deliverability of your campaigns<\/strong> y<\/li>\n<li>strengthens your <strong>credibility as a brand<\/strong>.<\/li>\n<\/ul>\n<p>Therefore, all shipments made through MasterBase\u00ae can include a link to <strong>MasterUnsubscribe<\/strong>The exclusive service allows each person to manage his or her decision directly from the message received, without friction or redirections to external pages.\u00a0\u00a0<\/p>\n<h2>Unsubscription statistics per shipment: more visibility, better decisions<\/h2>\n<p>Until now, unsubscription statistics were cumulative and general. But that has changed.<\/p>\n<p>With the new functionality of <strong>Unsubscription statistics<\/strong>you can see in detail:<\/p>\n<ul>\n<li>How many users unsubscribed for each shipment.<\/li>\n<li>Through which channel they expressed their intention to unsubscribe.<\/li>\n<\/ul>\n<h3><strong>What does this functionality allow?<\/strong><\/h3>\n<ul>\n<li>Access specific unsubscription data by message.<\/li>\n<li>Know the origin of each unsubscription (direct link, spam report, via supplier, manual request).<\/li>\n<li>Make better informed decisions about your contact base and content.<\/li>\n<\/ul>\n<h3><strong>How to access?<\/strong><\/h3>\n<ol>\n<li>Go to <strong>Reports &gt; Bulk mailings &gt; View individual reports<\/strong>.<\/li>\n<li>Choose the shipment you wish to analyze.<\/li>\n<li>Within the report, click on the new tab <strong>Unsubscriptions<\/strong>.<\/li>\n<\/ol>\n<p><strong>There you will see a breakdown by type of leave:<\/strong><\/p>\n<ul>\n<li><strong>MasterUnsubscribe<\/strong>Click on the link in the message.<\/li>\n<li><strong>FeedbackLoop<\/strong>The recipient marked the message as spam.<\/li>\n<li><strong>List-Unsubscribe<\/strong>: click on links generated by mail providers.<\/li>\n<li><strong>Manual unsubscription<\/strong>Contact removed through the support team at the user's request.<\/li>\n<\/ul>\n<p>MasterBase\u00ae respects and records each unsubscription, ensuring that unsubscribed contacts are never sent messages again.<\/p>\n<h2>Display and functionality features<\/h2>\n<p>Allows you to review the unsubscription statistics in the <strong style=\"font-weight: bold;\"><em>Individual shipment report<\/em><\/strong>.<\/p>\n<p>It is accessed by following the route <strong style=\"font-weight: bold;\">Reports &gt; Bulk mailings &gt; View individual reports<\/strong>:<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"22851\" data-permalink=\"https:\/\/masterbase.com\/en\/masterunsubscribe-transparencia-control-y-reportes-visuales-para-tus-campanas\/masterbase\/captura-de-pantalla-2025-07-04-104608\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?fit=752%2C213&amp;ssl=1\" data-orig-size=\"752,213\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Menu Reportes\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?fit=752%2C213&amp;ssl=1\" class=\"wp-image-22851 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608-300x85.png?resize=469%2C133&#038;ssl=1\" alt=\"Reports Menu\" width=\"469\" height=\"133\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?resize=300%2C85&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?w=752&amp;ssl=1 752w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/p>\n<p>The shipment to be reviewed is selected:<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"22850\" data-permalink=\"https:\/\/masterbase.com\/en\/masterunsubscribe-transparencia-control-y-reportes-visuales-para-tus-campanas\/masterbase\/captura-de-pantalla-2025-07-04-104405\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?fit=827%2C525&amp;ssl=1\" data-orig-size=\"827,525\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Listado de reportes de mensajes enviados\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?fit=800%2C508&amp;ssl=1\" class=\"wp-image-22850 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405-300x190.png?resize=517%2C329&#038;ssl=1\" alt=\"List of sent message reports\" width=\"517\" height=\"329\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?resize=768%2C488&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?w=827&amp;ssl=1 827w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/p>\n<p>When the report is displayed, a new tab will appear: <strong style=\"font-weight: bold;\">Unsubscriptions<\/strong><\/p>\n<p><strong style=\"font-weight: bold;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" style=\"width: 578px; margin-top: 0px; margin-bottom: 0px; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/Unsubscribe-3.png?w=578&#038;ssl=1\" alt=\"Unsubscribe-3\"  \/><\/strong><\/p>\n<p>This tab contains the statistics of the unsubscriptions made from this particular message, with details of the method used by the message recipients to unsubscribe (MasterUnsubscribe\u00ae, FeedBackLoops, ListUnsubscribe, manual).<\/p>\n<p>\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" style=\"width: 589px; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/Unsubscribe-4.png?w=589&#038;ssl=1\" alt=\"Unsubscribe-4\"  \/><\/p>\n<p>There are different ways by which a contact expresses to us the intention to unsubscribe to messages from a particular sender. The MasterBase\u00ae systems will consider in future mailings this express declaration, preventing the sending to that contact and including it as such in the corresponding unsubscription report.<\/p>\n<p>These various unsubscription routes are reflected in this detail:<\/p>\n<ol>\n<li><strong style=\"font-weight: bold;\">Unsubscribe by MasterUnsubscribe\u00ae:<\/strong> The contact unsubscribed by clicking on the MasterUnsubscribe\u00ae link that the sender included in that particular message.<\/li>\n<li><strong style=\"font-weight: bold;\">Unsubscription by FeedbackLoop:<\/strong> The contact marked the message as SPAM in their email provider (Gmail, Hotmail, Yahoo).<\/li>\n<li><strong style=\"font-weight: bold;\">Unsubscribe by List-Unsubscribe:<\/strong> The contact clicked on the unsubscribe link that some mail providers have incorporated in their interface for certain mailings from certain senders.<\/li>\n<li><strong style=\"font-weight: bold;\">Manual unsubscription:<\/strong> The contact was marked as unsubscribed by MasterBase\u00ae, following a request to that effect made by the holder of that mailbox to our Customer Service.<\/li>\n<\/ol>\n<p><strong style=\"font-weight: bold;\">The type of shipment does not matter: <\/strong><span style=\"color: initial;\">Every day that passes, the need to have the possibility of unsubscribing from incoming mailings is growing among email recipients, regardless of their nature. For this reason, MasterBase\u00ae has this functionality that can be included in mass mailings (commercial or marketing), as well as in single mailings (transactional and behavioral).<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>\u00a0MasterBase\u00ae continues to make progress in offering tools that combine <strong>operating efficiency<\/strong>, <strong>data control<\/strong> and a <strong>better user experience<\/strong>.<\/p>\n<p>MasterUnsubscribe\u00ae is not just a compliance tool; it is an opportunity to strengthen your relationship with your audience and make decisions based on reliable data.<\/p>\n<p>Ready to start using these features?<br \/>Log in to your MasterBase\u00ae account and explore what we have in store for you.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In today's digital environment, facilitating unsubscription is not just a legal requirement.<\/p>","protected":false},"author":239642484,"featured_media":22888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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