<\/title> \n\t<\/head> \n\t<body><\/p>\n<img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1010\/6528082b37101e0010d465f8\/vpwax9vr966i1chvja6gbfjs6gimet9265lgresooux4f97dwu4rpi8fh4z1ffzm\" alt=\"iStock-914788012-1\" style=\"width: 600px; display: block; margin: 0px auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" width=\"600\"><\/p>\nSuccessful email marketing is not about asking people to sign up and sending them promotional emails until they unsubscribe. It's a great opportunity to build unique relationships between your brand and your audience.<\/p>\nIf you want to get the most out of your email marketing, change your approach and think of the registration process as a journey that will turn a contact into a loyal follower of your brand. <\/p>\nToday we're going to dive into creating an effective email marketing funnel that will guide your leads' journey to conversion. This funnel can be part of a broader approach that includes various channels and customer touch points.<\/p>\n <\/p>\n<h2>Planning<\/h2>\nAt this stage, we define the objectives and scope of our email marketing strategy. It is important to be clear about what we want to achieve and how we will measure success. In other words, define your KPIs.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nSend satisfaction and feedback surveys to understand the needs and expectations of your potential customers.<\/p>\n <\/p>\n<h2>Knowledge<\/h2>\nIn this phase, we focus on making our brand and our products or services known to a wider audience. For that you must build a targeted email marketing list.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nSend newsletters with valuable content related to your industry to establish your authority in the field and attract as many subscribers as possible.<\/p>\n <\/p>\n<h2>Consideration<\/h2>\nHere, subscribers show a greater interest in your offer. They begin to consider whether your product or service is what they are looking for. It helps prospects engage with your brand and your products.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nOffer case studies or buyer testimonials to demonstrate the effectiveness of your product and the level of satisfaction of other customers.<\/p>\n <\/p>\n<h2>Familiarity<\/h2>\nAt this point, subscribers are further exploring what you have to offer them. It is important to build a relationship of trust. Help subscribers with key information about your products.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nSend emails with product demos, how-to guides or exclusive content. And focus on benefits rather than product features.<\/p>\n <\/p>\n <\/strong><\/p>\n<h2>Purpose<\/h2>\nSubscribers are in the decision stage. They need to understand how your offer solves their problems or meets their needs.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nOffer discounts or free trials to encourage action.<\/p>\n <\/strong><\/p>\n<h2>Evaluation<\/h2>\nHere, subscribers are comparing your offer with that of your competitors. It is important to highlight your distinctive advantages. Show how your product performs against the competition.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nSend detailed comparative examples or case studies showing why your solution is the best.<\/p>\n <\/p>\n<h2>Conversion<\/h2>\nThis is the moment when subscribers become customers. Make sure the buying process is easy and transparent.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nSend abandoned cart reminders and exclusive offers to incentivize purchase.<\/p>\n <\/p>\n<h2>Fidelity<\/h2>\nNow that you've converted a subscriber into a customer, it's important to keep them engaged and satisfied to foster long-term loyalty. Build real relationships.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\n <\/em><\/p>\nIt offers exclusive content, product updates and rewards programs.<\/p>\nRemember, each stage of the funnel requires a specific approach and relevant content. Customize your campaigns for each one and watch your conversion rate soar.<\/p>\n <\/p>\nGo ahead, create an email marketing funnel that guides your leads to satisfaction!<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t<a href=\"https:\/\/ebook.masterbase.com\/20-consejos-para-mejorar-su-email-marketing\" rel=\"noopener noreferrer\" style=\"user-select: auto;\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1011\/652807845ccc4e00123b9d8c\/f4p1m76z89d9z3ndr6pit5wngm7klv3jwbw9h0ugpx6k7b4ir4kr34g5bhn2ez28\" style=\"width: 640px !important;\" width=\"640\"><\/a><\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\t<\/body> \n<\/html><\/p>","protected":false},"excerpt":{"rendered":"Successful email marketing is not about asking people to sign up and sending them promotional emails until they unsubscribe. It's a great opportunity to build unique relationships between your brand and your audience.<\/p>","protected":false},"author":239642484,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n<title>Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/en\/build-an-email-marketing-funnel-the-effective-route-to-conversion\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. Es una gran oportunidad para construir relaciones \u00fanicas entre tu marca y tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/en\/build-an-email-marketing-funnel-the-effective-route-to-conversion\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/sinfondo.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" 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{"id":2689,"date":"2023-09-14T19:39:00","date_gmt":"2023-09-14T16:39:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2689"},"modified":"2024-01-09T16:37:10","modified_gmt":"2024-01-09T14:37:10","slug":"build-an-email-marketing-funnel-the-effective-route-to-conversion","status":"publish","type":"post","link":"https:\/\/masterbase.com\/en\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\/masterbase\/","title":{"rendered":"Build an email marketing funnel, the effective route to conversion"},"content":{"rendered":"

\n
\n\t
\n\t\t<\/title> \n\t<\/head> \n\t<body><\/p>\n<img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1010\/6528082b37101e0010d465f8\/vpwax9vr966i1chvja6gbfjs6gimet9265lgresooux4f97dwu4rpi8fh4z1ffzm\" alt=\"iStock-914788012-1\" style=\"width: 600px; display: block; margin: 0px auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" width=\"600\"><\/p>\nSuccessful email marketing is not about asking people to sign up and sending them promotional emails until they unsubscribe. It's a great opportunity to build unique relationships between your brand and your audience.<\/p>\nIf you want to get the most out of your email marketing, change your approach and think of the registration process as a journey that will turn a contact into a loyal follower of your brand. <\/p>\nToday we're going to dive into creating an effective email marketing funnel that will guide your leads' journey to conversion. This funnel can be part of a broader approach that includes various channels and customer touch points.<\/p>\n <\/p>\n<h2>Planning<\/h2>\nAt this stage, we define the objectives and scope of our email marketing strategy. It is important to be clear about what we want to achieve and how we will measure success. In other words, define your KPIs.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nSend satisfaction and feedback surveys to understand the needs and expectations of your potential customers.<\/p>\n <\/p>\n<h2>Knowledge<\/h2>\nIn this phase, we focus on making our brand and our products or services known to a wider audience. For that you must build a targeted email marketing list.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nSend newsletters with valuable content related to your industry to establish your authority in the field and attract as many subscribers as possible.<\/p>\n <\/p>\n<h2>Consideration<\/h2>\nHere, subscribers show a greater interest in your offer. They begin to consider whether your product or service is what they are looking for. It helps prospects engage with your brand and your products.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nOffer case studies or buyer testimonials to demonstrate the effectiveness of your product and the level of satisfaction of other customers.<\/p>\n <\/p>\n<h2>Familiarity<\/h2>\nAt this point, subscribers are further exploring what you have to offer them. It is important to build a relationship of trust. Help subscribers with key information about your products.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nSend emails with product demos, how-to guides or exclusive content. And focus on benefits rather than product features.<\/p>\n <\/p>\n <\/strong><\/p>\n<h2>Purpose<\/h2>\nSubscribers are in the decision stage. They need to understand how your offer solves their problems or meets their needs.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nOffer discounts or free trials to encourage action.<\/p>\n <\/strong><\/p>\n<h2>Evaluation<\/h2>\nHere, subscribers are comparing your offer with that of your competitors. It is important to highlight your distinctive advantages. Show how your product performs against the competition.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nSend detailed comparative examples or case studies showing why your solution is the best.<\/p>\n <\/p>\n<h2>Conversion<\/h2>\nThis is the moment when subscribers become customers. Make sure the buying process is easy and transparent.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\nSend abandoned cart reminders and exclusive offers to incentivize purchase.<\/p>\n <\/p>\n<h2>Fidelity<\/h2>\nNow that you've converted a subscriber into a customer, it's important to keep them engaged and satisfied to foster long-term loyalty. Build real relationships.<\/p>\nTips for Email Marketing Campaigns in this Stage:<\/em><\/p>\n <\/em><\/p>\nIt offers exclusive content, product updates and rewards programs.<\/p>\nRemember, each stage of the funnel requires a specific approach and relevant content. Customize your campaigns for each one and watch your conversion rate soar.<\/p>\n <\/p>\nGo ahead, create an email marketing funnel that guides your leads to satisfaction!<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t<a href=\"https:\/\/ebook.masterbase.com\/20-consejos-para-mejorar-su-email-marketing\" rel=\"noopener noreferrer\" style=\"user-select: auto;\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1011\/652807845ccc4e00123b9d8c\/f4p1m76z89d9z3ndr6pit5wngm7klv3jwbw9h0ugpx6k7b4ir4kr34g5bhn2ez28\" style=\"width: 640px !important;\" width=\"640\"><\/a><\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\t<\/body> \n<\/html><\/p>","protected":false},"excerpt":{"rendered":"Successful email marketing is not about asking people to sign up and sending them promotional emails until they unsubscribe. It's a great opportunity to build unique relationships between your brand and your audience.<\/p>","protected":false},"author":239642484,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n<title>Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/en\/build-an-email-marketing-funnel-the-effective-route-to-conversion\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. Es una gran oportunidad para construir relaciones \u00fanicas entre tu marca y tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/en\/build-an-email-marketing-funnel-the-effective-route-to-conversion\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/sinfondo.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" 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