{"id":20556,"date":"2025-01-09T13:26:29","date_gmt":"2025-01-09T11:26:29","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=20556"},"modified":"2025-04-10T19:28:37","modified_gmt":"2025-04-10T16:28:37","slug":"email-marketing-statuses-importance-and-benefits","status":"publish","type":"post","link":"https:\/\/masterbase.com\/en\/estados-de-los-envios-en-email-marketing-importancia-y-beneficios\/masterbase\/","title":{"rendered":"Email marketing statuses: importance and benefits"},"content":{"rendered":"<h2 class=\"wp-block-heading\">A thorough understanding of the status of each email sent will allow you to make strategic decisions and improve the user experience.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why is it important to know the status of shipments?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Delivery statuses indicate what stage or condition an email sent to your audience is in. This data helps identify potential problems in the delivery of your messages and make adjustments to improve the open and conversion rate. Among the benefits of monitoring delivery statuses, the following stand out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improved deliverability rate:<\/strong> By identifying bounces and errors, you can clean up and optimize your contact lists.<\/li>\n\n\n\n<li><strong>Sender reputation protection:<\/strong> Avoiding sending messages to wrong or non-existent addresses helps to maintain a good reputation with email servers.<\/li>\n\n\n\n<li><strong>Real-time analysis and adjustments:<\/strong> With shipping reports, you can detect problems and correct them before they affect your entire campaign.<\/li>\n\n\n\n<li><strong>More effective automation:<\/strong> Knowing what happens with each message allows you to set up automatic replies and retries efficiently.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Shipment status according to MasterBase\u00ae.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the MasterBase\u00ae platform, shipment statuses are grouped into four main categories: <strong>sent to<\/strong>, <strong>rebound<\/strong>, <strong>error<\/strong> y <strong>in process<\/strong>. Each has detailed sub-states that help you understand more precisely what is going on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Sent to<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This status indicates that the message has been successfully delivered to the destination server. However, the status may subsequently change if the server fails to place it in the recipient's inbox.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Rebound<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is a rebound?<br><\/strong>A bounce is a message that does not reach the inbox to which it was addressed, because the message has been returned by the recipient manually or by the email server automatically and, in many cases, without the recipient's knowledge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bounces of this nature have a negative impact on your sender reputation and obviously also have a detrimental effect on your execution rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When does a rebound occur?<br><\/strong>The causes of bounces are diverse, so there is no infallible formula to avoid them, but it is possible to presume that when a mailing bounces in an address, the next one sent to the same box and from the same sender will most likely bounce as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Does the correctness of an email address guarantee that there will be no bounces?<br><\/strong>No. Among the many causes of a bounce is the case of perfectly valid, active and well-entered mailboxes, but on email servers that present transitory problems, which will also cause the mailing to bounce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If an email address bounces, should it be removed from the database?<br><\/strong>It should be noted that an address can cause a bounce, and subsequently receive a delivery without problems. That is precisely the reason why the system tries to resend bounced messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, in any removal of an email address from the database, the premise is to previously analyze several sendings to that mailbox to determine whether the cause of the bounces is occasional or permanent, and whether or not it is up to the sender to correct the situation that is causing the bounces. It is therefore essential to know the different types of bounces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Types of bounces:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hard rebounds:<\/strong><br>Hard bounces are those that fail to reach the destination mailbox. In some cases it occurs when messages are sent to an invalid email address, either because the domain name does not exist or the address itself is not recognized as valid, for example, because it has been deleted by the user or the company providing the email service (very common in the case of company accounts that invalidate mailboxes after the termination of their owner's functions).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Another case of hard bounces that is very frequent is the one that occurs as a result of a wrongly typed address, for example, a box info@mailclientname.cam instead of info@mailclientname.com.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Soft rebounds:<\/strong><br>Soft bounces are those mailings that, although they reach the recipient email server, do not reach the inbox. A soft bounce occurs when there is a temporary problem with the email server or with the particular mailbox, which causes the mailing to bounce, in which case MasterBase\u00ae will automatically retry sending it.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By reviewing bounces, it is possible to determine in which cases it is up to the sender - the MasterBase\u00ae user - to avoid further bounces by correcting email address typing errors or otherwise verifying with the recipient the correct address or an alternative account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In cases where it is established that the situation is out of your hands, you should remove from the base the boxes that generate bounces (such as in the case of bounces from spam, denial lists and the like), in order to improve your deliverability and response rates and, incidentally, your reputation as a sender.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Error<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The error status reflects a failure at some stage of the sending process. It may be due to connection problems, authentication errors or incorrect parameters. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>530:<\/strong> Authentication problem.<\/li>\n\n\n\n<li><strong>501:<\/strong> Syntax error in parameters.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. In process<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Messages in this state are \"on their way\" to the destination server. This state is transient, but, if prolonged, can become an error.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing the status of your mailings is essential to efficiently manage your email marketing campaigns. Thanks to advanced tools such as MasterBase\u00ae, you can access detailed reports that allow you to monitor each message sent and optimize your strategy. From error identification to bounce management, the data provided by the platform is key to maintaining effective and personalized communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With more than <strong>20 years of experience in the market<\/strong> and presence in multiple countries, <strong>MasterBase\u00ae<\/strong> is the ideal option to send your emails securely and effectively. Take advantage of its automation and analysis tools to boost your results and strengthen your relationship with your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"525\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/en\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=300%2C197&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=800%2C525&#038;ssl=1\" alt=\"ebook email Deliverability Guide\" class=\"wp-image-13084\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In the world of email marketing, knowing the status of the messages sent is a critical aspect to measure the performance of your campaigns and optimize your results.<\/p>","protected":false},"author":239642484,"featured_media":20636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[],"class_list":["post-20556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estados de los env\u00edos en email marketing: importancia y beneficios - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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