{"id":14839,"date":"2024-06-05T20:00:27","date_gmt":"2024-06-05T17:00:27","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=14839"},"modified":"2024-06-07T13:37:33","modified_gmt":"2024-06-07T10:37:33","slug":"the-importance-of-personalization-through-dynamic-senders","status":"publish","type":"post","link":"https:\/\/masterbase.com\/en\/la-importancia-de-personalizar-mediante-remitentes-dinamicos\/masterbase\/","title":{"rendered":"The importance of personalization through dynamic senders"},"content":{"rendered":"

Instead of sending all messages from a single email box (e.g. marketing@tuempresa.com), the sender's address is adapted according to certain criteria, such as the name of the sales representative or the specific department to which the email belongs.<\/p>\n

This makes it possible, for example, that for a mass mailing addressed to a company's entire customer base, each message is forwarded by its customer service executive.<\/p>\n

Advantages of dynamic senders<\/strong><\/p>\n

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  1. Customization<\/strong>The result is a better perception of the attention received, since the message is more personal and specifically addressed to the recipient.<\/li>\n
  2. More openings: <\/strong>Recipients are more likely to open messages that appear to come from a real person than those that come from a generic address.<\/li>\n
  3. Recognition and trust:<\/strong> Using the name of a sales representative or customer service executive generates greater trust and recognition, especially if the recipient has already interacted with that person.<\/li>\n<\/ol>\n

    Example<\/strong><\/p>\n