{"id":12045,"date":"2024-03-11T13:37:39","date_gmt":"2024-03-11T11:37:39","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/?p=12045"},"modified":"2024-03-11T16:54:36","modified_gmt":"2024-03-11T14:54:36","slug":"authentication-in-the-email-world-the-prominent-role-of-spf-dkim-and-dmarc","status":"publish","type":"post","link":"https:\/\/masterbase.com\/en\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/","title":{"rendered":"Authentication in the Email World: The prominent role of SPF, DKIM and DMARC."},"content":{"rendered":"<p class=\"wp-block-paragraph\">You are making a very good first impression and assuring them that you are not an imposter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The essence of email authentication<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Authenticate your emails for a very simple reason: If you don't, your marketing campaigns may end up in the dreaded spam folder. And, if that happens, any chance of conversion, engagement or ROI is greatly diminished.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simply put, authentication serves to prove to Internet Service Providers (ISPs) that the email marketing campaigns you send are legitimate and deserve a place in the recipients' inbox.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By authenticating your email you are verifying the identity of your domain allowing the MasterBase platform to use your domain to send messages. This way, you will avoid spammers to impersonate your identity and use your email to send malicious messages deceiving those who open them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email authentication consists of configuring a set of rules or protocols.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The receiving e-mail servers (Gmail, Hotmail, Yahoo and others) will be able to consult these rules when filtering incoming messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are different ways to perform email authentication, each with its own configuration procedure and unique perspective to bring to the table.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><\/strong><strong>SPF: Your seal of approval<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">SPF, or Sender Policy Framework, is your first shield against phishing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basically, SPF verifies that emails sent from your domain are actually authorized by you. How? By means of a list of allowed servers and domains that is published in your DNS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you receive a message, the receiving server checks this list. If the sending server is not on the list, the signal is clear: do not open, do not trust.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>DKIM: The signature of your message<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While SPF works at the server level, DKIM (DomainKeys Identified Mail) adds an additional layer of security.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of DKIM as your personal signature in the digital world. Every message you send by email carries a unique digital signature that is verified against a public key in your DNS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a critical step that demonstrates that the contents of the shipment are legitimate and have not been altered in transit.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>DMARC: The judge of your shipments<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, DMARC (Domain-based Message Authentication, Reporting, and Conformance) is the strategist that sits on top of SPF and DKIM, using information from both to decide what to do with submissions that fail the test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If an email does not pass SPF or DKIM, DMARC has the final say, instructing servers how to handle those failed deliveries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, DMARC sends you reports on the actions taken, giving you a clear view of how your messages are being managed and how you can improve the authenticity of your mailings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why does all this matter?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your email marketing strategy omits authentication, you will be at a disadvantage. Spam filters are becoming increasingly sophisticated, and, without authentication, your mailings will have a hard time reaching the inbox. <strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, when you authenticate your emails, in addition to improving deliverability, you build a solid reputation with email service providers and, more importantly, with your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, to achieve true success in email marketing and for your campaigns to be truly winning, you must work, in addition to authentication, on the relevance of your campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By relevance, we mean that your campaigns are desired by your audience, that they value them positively. Otherwise, no matter how much you authenticate your emails, if you send messages that do not add value to your target group, you will be wasting your efforts and will not achieve your business objectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MasterBase\u00ae and the authentication of your e-mails<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At MasterBase\u00ae we take the authentication of our clients' mailboxes very seriously, as we know that it is the key factor in maintaining and maximizing their deliverability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for email communications to be secure and effective, all our customers must have the proper SPF, DKIM and DMARC settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To facilitate this process, we have detailed instructions that will guide you step by step in its configuration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are a customer, we invite you to contact your Customer Success Manager to authenticate your email addresses through a correct configuration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In a nutshell<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing what SPF, DKIM and DMARC are and what they are for should not be reserved for IT specialists. Understanding them is essential for any email marketer who wants to ensure that their campaigns reach their destination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So get to work and authenticate your emails. You will see your deliverability rates and brand reputation improve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, every message you send via email is an opportunity to connect, convert and retain your customers. Don't let lack of authentication stand in the way of your success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And never forget that to be successful in email marketing it is not enough to reach the inbox of your target group, you must also make sure that the messages are relevant, that they are of value to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact us to manage your authentication.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/en\/es\/es\/20-tips-to-improve-your-deliverability\/masterbase\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"515\" data-attachment-id=\"12050\" data-permalink=\"https:\/\/masterbase.com\/en\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/captura-de-pantalla-2024-03-11-130108\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=858%2C552&amp;ssl=1\" data-orig-size=\"858,552\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=800%2C515&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=800%2C515&#038;ssl=1\" alt=\"\" class=\"wp-image-12050\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?w=858&amp;ssl=1 858w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=768%2C494&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Why talk about email authentication? Because authenticating your emails is like shaking hands with your customer's inbox.<\/p>","protected":false},"author":239642484,"featured_media":12052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1424],"class_list":["post-12045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-autenticacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/en\/authentication-in-the-email-world-the-prominent-role-of-spf-dkim-and-dmarc\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 hablar de la autenticaci\u00f3n en el email? Porque autenticar tus emails equivale a estrechar tu mano con la bandeja de entrada de tus clientes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/en\/authentication-in-the-email-world-the-prominent-role-of-spf-dkim-and-dmarc\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T11:37:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T14:54:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"4000\" \/>\n\t<meta property=\"og:image:height\" content=\"4000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/id\\\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/id\\\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC\",\"datePublished\":\"2024-03-11T11:37:39+00:00\",\"dateModified\":\"2024-03-11T14:54:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/id\\\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\\\/masterbase\\\/\"},\"wordCount\":952,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/id\\\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1\",\"keywords\":[\"Autenticaci\u00f3n\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/id\\\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/id\\\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/id\\\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\\\/masterbase\\\/\",\"name\":\"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/id\\\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/id\\\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1\",\"datePublished\":\"2024-03-11T11:37:39+00:00\",\"dateModified\":\"2024-03-11T14:54:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/id\\\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/id\\\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/id\\\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1\",\"width\":4000,\"height\":4000,\"caption\":\"email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/id\\\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"width\":500,\"height\":500,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Authentication in the Email World: The prominent role of SPF, DKIM and DMARC - MasterBase\u00ae.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/en\/authentication-in-the-email-world-the-prominent-role-of-spf-dkim-and-dmarc\/masterbase\/","og_locale":"en_US","og_type":"article","og_title":"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC - MasterBase\u00ae","og_description":"\u00bfPor qu\u00e9 hablar de la autenticaci\u00f3n en el email? Porque autenticar tus emails equivale a estrechar tu mano con la bandeja de entrada de tus clientes","og_url":"https:\/\/masterbase.com\/en\/authentication-in-the-email-world-the-prominent-role-of-spf-dkim-and-dmarc\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-03-11T11:37:39+00:00","article_modified_time":"2024-03-11T14:54:36+00:00","og_image":[{"width":4000,"height":4000,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alejandro Dur\u00e1n","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/id\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/id\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/lv\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC","datePublished":"2024-03-11T11:37:39+00:00","dateModified":"2024-03-11T14:54:36+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/id\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/"},"wordCount":952,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/lv\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/id\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1","keywords":["Autenticaci\u00f3n"],"articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/id\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/id\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/","url":"https:\/\/masterbase.com\/id\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/","name":"Authentication in the Email World: The prominent role of SPF, DKIM and DMARC - MasterBase\u00ae.","isPartOf":{"@id":"https:\/\/masterbase.com\/lv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/id\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/id\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1","datePublished":"2024-03-11T11:37:39+00:00","dateModified":"2024-03-11T14:54:36+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/id\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/id\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/masterbase.com\/id\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1","width":4000,"height":4000,"caption":"email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/id\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/lv\/#website","url":"https:\/\/masterbase.com\/lv\/","name":"MasterBase\u00ae","description":"Automatas that work for you","publisher":{"@id":"https:\/\/masterbase.com\/lv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/lv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/lv\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/lv\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/masterbase.com\/lv\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","width":500,"height":500,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/lv\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/lv\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Chief Marketing Ofiicer","url":"https:\/\/masterbase.com\/en\/author\/aledurmc1970\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-38h","jetpack-related-posts":[{"id":6866,"url":"https:\/\/masterbase.com\/en\/como-mejorar-la-capacidad-de-entrega-en-email-marketing-para-llegar-a-la-bandeja-de-entrada\/masterbase\/","url_meta":{"origin":12045,"position":0},"title":"How to improve email marketing deliverability to reach the inbox","author":"Alejandro Dur\u00e1n","date":"January 16, 2023","format":false,"excerpt":"If your emails are landing in the spam folder, improving deliverability should become your priority.","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/en\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/entrega2.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/entrega2.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/entrega2.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/entrega2.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/entrega2.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":21851,"url":"https:\/\/masterbase.com\/en\/ciberseguridad-en-correos-electronicos-como-evitar-ataques-de-phishing-malware-y-fraudes-con-autenticacion-avanzada\/masterbase\/","url_meta":{"origin":12045,"position":1},"title":"Email cybersecurity: How to prevent phishing attacks, malware and fraud with advanced authentication","author":"Alejandro Dur\u00e1n","date":"March 26, 2025","format":false,"excerpt":"E-mail continues to be one of the main communication channels in companies, which is why it is vitally important to ensure its security.","rel":"","context":"In &quot;Ciberseguridad&quot;","block_context":{"text":"Ciberseguridad","link":"https:\/\/masterbase.com\/en\/category\/ciberseguridad\/"},"img":{"alt_text":"email ciberseguridad","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/2.png?fit=610%2C454&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/2.png?fit=610%2C454&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/2.png?fit=610%2C454&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":6696,"url":"https:\/\/masterbase.com\/en\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/","url_meta":{"origin":12045,"position":2},"title":"Getting to the inbox: 5 factors for deliverability success","author":"Alejandro Dur\u00e1n","date":"April 11, 2024","format":false,"excerpt":"Learn how MasterBase\u00ae helps you reach your contacts' inbox and how your company plays a key role in this.","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/en\/category\/email-marketing\/"},"img":{"alt_text":"email marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/iStock-1465026894.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/iStock-1465026894.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/iStock-1465026894.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/iStock-1465026894.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/iStock-1465026894.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6589,"url":"https:\/\/masterbase.com\/en\/filtros-de-spam-de-gmail-lo-que-significan-para-los-marketeros\/masterbase\/","url_meta":{"origin":12045,"position":3},"title":"Filtros de spam de Gmail. Lo que significan para los marketeros","author":"Alejandro Dur\u00e1n","date":"March 12, 2026","format":false,"excerpt":"Entender c\u00f3mo funcionan los filtros de spam de Gmail es clave para mejorar la entregabilidad y asegurar que tus campa\u00f1as de email marketing lleguen realmente a la bandeja de entrada.","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/en\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2026\/03\/image-60.png?fit=1200%2C799&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2026\/03\/image-60.png?fit=1200%2C799&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2026\/03\/image-60.png?fit=1200%2C799&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2026\/03\/image-60.png?fit=1200%2C799&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2026\/03\/image-60.png?fit=1200%2C799&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6804,"url":"https:\/\/masterbase.com\/en\/5-factores-del-email-marketing-que-no-puede-controlar\/masterbase\/","url_meta":{"origin":12045,"position":4},"title":"5 email marketing factors you can't control","author":"Alejandro Dur\u00e1n","date":"August 12, 2025","format":false,"excerpt":"Not everything is under your control when designing email marketing campaigns; there are external variables that affect their performance.","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/en\/category\/email-marketing\/"},"img":{"alt_text":"factores del email marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/1-6.png?fit=1114%2C1114&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/1-6.png?fit=1114%2C1114&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/1-6.png?fit=1114%2C1114&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/1-6.png?fit=1114%2C1114&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/1-6.png?fit=1114%2C1114&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":20556,"url":"https:\/\/masterbase.com\/en\/estados-de-los-envios-en-email-marketing-importancia-y-beneficios\/masterbase\/","url_meta":{"origin":12045,"position":5},"title":"Email marketing statuses: importance and benefits","author":"Alejandro Dur\u00e1n","date":"January 9, 2025","format":false,"excerpt":"In the world of email marketing, knowing the status of the messages sent is a critical aspect to measure the performance of your campaigns and optimize your results.","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/en\/category\/email-marketing\/"},"img":{"alt_text":"Estados de los env\u00edos","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/1-1.png?fit=600%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/1-1.png?fit=600%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/1-1.png?fit=600%2C600&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/posts\/12045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/comments?post=12045"}],"version-history":[{"count":3,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/posts\/12045\/revisions"}],"predecessor-version":[{"id":12051,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/posts\/12045\/revisions\/12051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/media\/12052"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/media?parent=12045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/categories?post=12045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/en\/wp-json\/wp\/v2\/tags?post=12045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}