{"id":11887,"date":"2014-07-09T18:38:00","date_gmt":"2014-07-09T15:38:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=11887"},"modified":"2024-03-09T19:38:28","modified_gmt":"2024-03-09T17:38:28","slug":"how-to-humanize-your-email-marketing-content","status":"publish","type":"post","link":"https:\/\/masterbase.com\/en\/como-humanizar-sus-contenidos-en-email-marketing\/masterbase\/","title":{"rendered":"How to humanize your email marketing content"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Email marketing requires specialized people<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is very nice, to say the least, to find out that the staff at your favorite restaurant knows you, i.e. knows which dish you will choose, which wine and even which dessert you prefer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A one-to-one relationship beats, by far, being treated as one of thousands of customers in a bank, store, restaurant or whatever business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide aims to help you build messages that encourage that one-to-one conversation, humanizing the relationship with your customers. In the long run, this translates into greater customer loyalty and trust, and, therefore, better sales results.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">Learn about:<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li>Avoid bouncing<\/li>\n\n\n\n<li>Problem solving<\/li>\n\n\n\n<li>Humanize your communications.<\/li>\n\n\n\n<li>Saying thank you and knowing how to do it.<\/li>\n\n\n\n<li>Reduce costs<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-d8caf9879bb7c50efaa3091f3b355a6a is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-humanizar-sus-contenidos-en-email-marketing\"><strong>Access the eBook here<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>To access the eBook you only need to have an account created in MasterBase\u00ae. If you don't have one, you can create one for free.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>This guide aims to help you build messages that encourage that one-to-one conversation, humanizing the relationship with your customers. In the long run, this translates into greater customer loyalty and trust, and, therefore, better sales results.<\/p>","protected":false},"author":239642484,"featured_media":11890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[],"class_list":["post-11887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo humanizar sus contenidos en email marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/en\/how-to-humanize-your-email-marketing-content\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo humanizar sus contenidos en email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Esta gu\u00eda tiene como objetivo ayudarle a construir mensajes que favorezcan esa conversaci\u00f3n uno a uno, humanizando la relaci\u00f3n con sus clientes. A la larga, esto se traduce en mayor lealtad y confianza por parte de ellos, y, por ende, en mejores resultados de ventas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/en\/how-to-humanize-your-email-marketing-content\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-09T15:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-09T17:38:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/como-humanizar-sus-contenidos-en-email-marketing.png?fit=200%2C333&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/hur-du-gor-innehallet-i-din-e-postmarknadsforing-manskligare\\\/masterbas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/hur-du-gor-innehallet-i-din-e-postmarknadsforing-manskligare\\\/masterbas\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo humanizar sus contenidos en email marketing\",\"datePublished\":\"2014-07-09T15:38:00+00:00\",\"dateModified\":\"2024-03-09T17:38:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/hur-du-gor-innehallet-i-din-e-postmarknadsforing-manskligare\\\/masterbas\\\/\"},\"wordCount\":170,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/hur-du-gor-innehallet-i-din-e-postmarknadsforing-manskligare\\\/masterbas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/como-humanizar-sus-contenidos-en-email-marketing.png?fit=200%2C333&ssl=1\",\"articleSection\":[\"eBook\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/sv\\\/hur-du-gor-innehallet-i-din-e-postmarknadsforing-manskligare\\\/masterbas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/hur-du-gor-innehallet-i-din-e-postmarknadsforing-manskligare\\\/masterbas\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/hur-du-gor-innehallet-i-din-e-postmarknadsforing-manskligare\\\/masterbas\\\/\",\"name\":\"C\u00f3mo humanizar sus contenidos en email marketing - 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