{"id":6323,"date":"2025-05-12T22:08:52","date_gmt":"2025-05-12T19:08:52","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6323"},"modified":"2025-05-14T01:34:51","modified_gmt":"2025-05-13T22:34:51","slug":"%cf%80%cf%8e%cf%82-%ce%bd%ce%b1-%ce%b2%ce%b5%ce%bb%cf%84%ce%b9%cf%8e%cf%83%ce%b5%cf%84%ce%b5-%cf%84%ce%bf-%cf%84%ce%b1%ce%be%ce%af%ce%b4%ce%b9-%cf%84%ce%bf%cf%85-%cf%80%ce%b5%ce%bb%ce%ac%cf%84%ce%b7-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/el\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/","title":{"rendered":"\u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd"},"content":{"rendered":"<p>\u03a4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac. \u039c\u03b9\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03ad\u03bd\u03b1\u03c2 \u03c7\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03bb\u03c9\u03c3\u03bf\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2, \u03bc\u03b9\u03b1 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2, \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03ba\u03c9\u03b4\u03b9\u03ba\u03bf\u03cd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7\u03c2, \u03cc\u03bb\u03b1, \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03ad\u03bd\u03b1 \u03ae \u03c4\u03bf\u03bd \u03ac\u03bb\u03bb\u03bf \u03bb\u03cc\u03b3\u03bf, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7. \u039a\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03b7\u03c4\u03ae\u03c2 \u03ae \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03b1\u03c2.<\/p>\n<p>\u0395\u03ba\u03c4\u03cc\u03c2 \u03cc\u03bc\u03c9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd \u03c3\u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03ac\u03bb\u03bb\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b1 \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03b1. \u039a\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2; \u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03af\u03b5\u03c2 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd.<\/p>\n<p>\u03a3\u03c9\u03c3\u03c4\u03ac, \u03ad\u03bd\u03b1 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ba\u03b1\u03bb\u03c9\u03c3\u03bf\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 320 % \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c1\u03b5\u03af \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03ba\u03bb\u03b9\u03ba 7-8 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03b1\u03c7\u03c5\u03b4\u03c1\u03bf\u03bc\u03b5\u03af\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 6 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1.<\/p>\n<h2><strong>\u0393\u03b9\u03b1\u03c4\u03af, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03b4\u03b5\u03bd \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03ad\u03c4\u03bf\u03b9\u03c9\u03bd \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd; \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9:<\/strong><\/h2>\n<ul>\n<li>\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03b7 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03b3\u03b9\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 (\u03cc\u03c0\u03c9\u03c2 \u03bc\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5) \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03ba\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03ba \u03c4\u03bf\u03cd\u03c4\u03bf\u03c5 \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc.<\/li>\n<li>\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1 \u03bd\u03b1 \u03c4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5\u03c2.<\/li>\n<li>\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \"\u03b1\u03bd\u03ae\u03ba\u03bf\u03c5\u03bd\" \u03c3\u03c4\u03b9\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03c4\u03b7\u03bd \u03a0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u0388\u03bd\u03b1 \u03c3\u03b1\u03c6\u03ad\u03c2 \u03c3\u03b7\u03bc\u03ac\u03b4\u03b9 \u03b1\u03c5\u03c4\u03bf\u03cd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03b1\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5 'noreply@...'. \u03a3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03ba\u03b1\u03ba\u03ae \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae.<\/li>\n<\/ul>\n<p>\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03b1\u03c0\u03bf\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1. \u03a3\u03c5\u03c7\u03bd\u03ac \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bd\u03b5\u03c5\u03c1\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03b9\u03be\u03b7\u03c2 \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b5\u03c2.<\/p>\n<p>\u0391\u03c5\u03c4\u03bf\u03af \u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03bf\u03af \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03b2\u03b1\u03b8\u03bc\u03cc, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c6\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03bf.<\/p>\n<p>\u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b9\u03ba\u03b7\u03c4\u03ad\u03c2. \u0395\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03c9\u03c2 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03c2, \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03b1 \u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c3\u03b1\u03c2. \u03a0\u03bf\u03bb\u03cd.<\/p>\n<h3><strong>\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03cc\u03c0\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b8\u03b5\u03bd\u03cc\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd:<\/strong><\/h3>\n<ol>\n<li>\n<h3><strong> \u039c\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03bb\u03c9\u03c3\u03bf\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03c4\u03b5\u03af\u03bb\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9, \u03c9\u03c2 \u03b5\u03ba \u03c4\u03bf\u03cd\u03c4\u03bf\u03c5, \u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2.<\/p>\n<p>\u0391\u03bd \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03ba\u03bb\u03b9\u03ba \u03b5\u03b4\u03ce, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03b9\u03c3\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03cc \u03bc\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03c3\u03c4\u03bf MasterBase\u00ae.<\/p>\n<p>\u0388\u03bd\u03b1 \u03ba\u03b1\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ba\u03b1\u03bb\u03c9\u03c3\u03bf\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2. \u03a4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03bb\u03ce\u03bd \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03bb\u03c9\u03c3\u03bf\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac, \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7:<\/p>\n<ul>\n<li>\u038c\u03c4\u03b9 \u03c0\u03ae\u03c1\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7, \u03cc\u03c4\u03b9 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9 \u03c9\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\/\u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1.<\/li>\n<li>\u038c\u03c4\u03b9 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03bb\u03ae \u03c0\u03b1\u03c1\u03ad\u03b1.<\/li>\n<li>\u03a4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03b1\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ad\u03c0\u03b5\u03b9\u03c3\u03b5 \u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7 \u03bd\u03b1 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03b5\u03af \u03ae \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u0399\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2:<\/strong><\/p>\n<p>\u0388\u03bd\u03b1 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03b9\u03c3\u03c4\u03c9\u03c4\u03b9\u03ba\u03cc \u03af\u03b4\u03c1\u03c5\u03bc\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03b1\u03c7\u03c5\u03b4\u03c1\u03bf\u03bc\u03b5\u03af\u03bf\u03c5 \u03ba\u03b1\u03bb\u03c9\u03c3\u03bf\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf 30 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03bf\u03bb\u03ad\u03c0\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bc\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5. \u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1: \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03bf\u03cd \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03c4\u03ac 62 % \u03b5\u03bd\u03c4\u03cc\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03ce\u03c4\u03c9\u03bd 7 \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ce\u03bd \u03b1\u03b9\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03ba\u03b1\u03c4\u03ac 30 %.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> \u039c\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b7\u03c2<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u03a4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1, \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b9\u03c0\u03bb\u03ae \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 <em>opt-in<\/em> \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae, \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03ba\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03ba\u03c9\u03b4\u03b9\u03ba\u03bf\u03cd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7\u03c2.<\/p>\n<p>\u038c\u03bb\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c0\u03bf\u03bb\u03cd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1, \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03b5\u03bd \u03bb\u03cc\u03b3\u03c9 \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b5\u03af (\u03c0.\u03c7. \u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03c3\u03b1\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bb\u03b7\u03c6\u03b8\u03b5\u03af \u03ae \u03c3\u03b1\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c4\u03b1\u03bb\u03b5\u03af). \u03a4\u03b1 \u03ba\u03b1\u03bb\u03ac \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1, \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03ac\u03bb\u03bb\u03c9\u03bd, \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7:<\/p>\n<ul>\n<li>\u038c\u03c4\u03b9 \u03c0\u03ae\u03c1\u03b1\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9 \u03c9\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\/\u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1.<\/li>\n<li>\u038c\u03c4\u03b9 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03bb\u03ae \u03c0\u03b1\u03c1\u03ad\u03b1.<\/li>\n<li>\u038c\u03c4\u03b9 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c9\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ad\u03c0\u03b5\u03b9\u03c3\u03b5 \u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7 \u03bd\u03b1 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03b5\u03af \u03ae \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u0399\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2:<\/strong><\/p>\n<p>\u039c\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd logistics \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03cc\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bc\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7\u03c2. \u0391\u03c5\u03c4\u03cc \u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03c4\u03b1 \u03b5\u03b9\u03c3\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2 \u03ba\u03b1\u03c4\u03ac 45 % \u03ba\u03b1\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd (NPS) \u03ba\u03b1\u03c4\u03ac \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc 12 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> \u039c\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7\u03c2<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u03a4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c5\u03c4\u03ac \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf \u03cc\u03c4\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1, \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03b4\u03c1\u03ac\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b1\u03bb\u03b7\u03b8\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2, \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd, \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bb\u03ae\u03be\u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03b1\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03c9\u03bd. \u03a4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 \u03b5\u03be\u03ae\u03c2:<\/p>\n<ul>\n<li>\u038c\u03c4\u03b9 \u03b7 \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03c4\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9.<\/li>\n<li>\u0391\u03c5\u03c4\u03ae \u03b7 \u03b4\u03c1\u03ac\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b5\u03af\u03b3\u03bf\u03c5\u03c3\u03b1.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u0399\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2:<\/strong><\/p>\n<p>\u039c\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b5\u03ba\u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03c9\u03bd \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03bb\u03b9\u03bc\u03b1\u03ba\u03c9\u03c4\u03ad\u03c2 \u03c5\u03c0\u03b5\u03bd\u03b8\u03c5\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 (\u03bc\u03af\u03b1 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03c1\u03b9\u03bd, \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03b7\u03bc\u03ad\u03c1\u03b1). \u03a4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03b1\u03c7\u03c5\u03b4\u03c1\u03bf\u03bc\u03b5\u03af\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03bc\u03b2\u03b1\u03bd\u03b1\u03bd \u03ad\u03bd\u03b1 \u03ba\u03bf\u03c5\u03bc\u03c0\u03af \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7\u03c2 \u03c3\u03c4\u03bf \u03b7\u03bc\u03b5\u03c1\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae \u03b3\u03b9\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1: \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae\u03c2 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac 34 %.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> \u039c\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b1\u03b9\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u03a4\u03bf \u03b5\u03c5\u03c1\u03cd \u03c6\u03ac\u03c3\u03bc\u03b1 \u03c4\u03c9\u03bd \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ba\u03c5\u03bc\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03af\u03c4\u03b7\u03c3\u03b7 \u03b1\u03bd\u03b1\u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b5\u03c1\u03b5\u03cd\u03bd\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03c9\u03bd \u03c4\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7 \u03ad\u03c9\u03c2 \u03c4\u03b9\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2. \u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c5\u03c4\u03ac \u03b4\u03b5\u03bd \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03ae \u03ad\u03bd\u03b1 \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7\u03c2. \u03a9\u03c2 \u03b5\u03ba \u03c4\u03bf\u03cd\u03c4\u03bf\u03c5, \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bf \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b9 \u03c3\u03c4\u03b1 \u03b5\u03b9\u03c3\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03ac \u03c4\u03bf\u03c5. \u0388\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b1\u03c5\u03c4\u03bf\u03cd \u03c4\u03bf\u03c5 \u03c4\u03cd\u03c0\u03bf\u03c5 \u03bb\u03ad\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7:<\/p>\n<ul>\n<li>\u038c\u03c4\u03b9 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2. \u0391\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03c3\u03ad\u03be\u03c4\u03b5: \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c4\u03af\u03c0\u03bf\u03c4\u03b1 \u03c7\u03b5\u03b9\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 \u03b6\u03b7\u03c4\u03ac\u03c4\u03b5 \u03c4\u03b7 \u03b3\u03bd\u03ce\u03bc\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c4\u03bf\u03c5 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5 \u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03c0\u03ae\u03b3\u03b5 \u03c3\u03c4\u03c1\u03b1\u03b2\u03ac. \u03a0\u03c1\u03b9\u03bd \u03c3\u03c4\u03b5\u03af\u03bb\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03bd\u03b1 \u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03af\u03c3\u03b5\u03b9 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b1\u03c1\u03b1\u03c0\u03bf\u03bd\u03b5\u03b8\u03b5\u03af \u03ae \u03b5\u03ba\u03c6\u03c1\u03ac\u03c3\u03b5\u03b9 \u03b4\u03c5\u03c3\u03b1\u03c1\u03ad\u03c3\u03ba\u03b5\u03b9\u03b1.<\/li>\n<li>\u038c\u03c4\u03b9 \u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03ac \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2. \u039a\u03ac\u03bd\u03c4\u03b5 \u03b5\u03ba \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c4\u03ad\u03c1\u03c9\u03bd \u03c4\u03b7 \u03b4\u03ae\u03bb\u03c9\u03c3\u03b7 What's In It For Me (WIIFM).<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u0399\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2:<\/strong><\/p>\n<p>\u039c\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c6\u03b5\u03c1\u03b5\u03b9\u03b1\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03ad\u03c3\u03c4\u03b5\u03b9\u03bb\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03c6\u03b9\u03bb\u03c4\u03c1\u03ac\u03c1\u03b9\u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2 \u03ae \u03c0\u03b1\u03c1\u03ac\u03c0\u03bf\u03bd\u03b1. \u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1: \u03ad\u03bb\u03b1\u03b2\u03b1\u03bd \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 47 % \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 \u03c0\u03b9\u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b9\u03bc\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae \u03ba\u03b1\u03c4\u03ac 18 %.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> \u0395\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0393\u03b9\u03b1 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c5\u03c2, \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ad\u03c2 \u03c5\u03c0\u03b5\u03bd\u03b8\u03c5\u03bc\u03af\u03c3\u03b5\u03b9\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03ba\u03b1\u03bb\u03cc \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1. \u039f\u03b9 \u03c3\u03c5\u03bd\u03b5\u03b4\u03c1\u03af\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03c0\u03bf\u03c5 \u03be\u03b5\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03ba\u03cc\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9, \u03c4\u03b1 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9, \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03c7\u03b1\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03b4\u03b9\u03ba\u03b1\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03ba\u03ac\u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03af \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u03c0\u03bf\u03c5 \u03c4\u03bf \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd: \u03a0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 65 % \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03ce\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9. \u038c\u03bc\u03c9\u03c2, \u03bc\u03b5 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03ac\u03ba\u03bb\u03b7\u03c3\u03b7\u03c2, \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03c4\u03ac 70 % \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03bb\u03b5\u03b9\u03bc\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac 30 % \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c0\u03b5\u03af\u03c3\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 (\u03a0\u03b7\u03b3\u03ae - Triggered Messaging 2014).<\/p>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u0399\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2:<\/strong><\/p>\n<p>\u039c\u03b9\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03b9\u03b4\u03ce\u03bd \u03b1\u03bd\u03ad\u03c0\u03c4\u03c5\u03be\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03c1\u03b9\u03ce\u03bd \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03b1\u03bd\u03ac\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03bb\u03b5\u03b9\u03bc\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03ce\u03bd. \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03b2\u03bf\u03ae\u03b8\u03b7\u03c3\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03ba\u03c4\u03b7\u03c3\u03b7 29 % \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03ad\u03c3\u03bf\u03c5 \u03cc\u03c1\u03bf\u03c5 \u03b5\u03b9\u03c3\u03b9\u03c4\u03b7\u03c1\u03af\u03c9\u03bd \u03ba\u03b1\u03c4\u03ac 12 %.<\/p>\n<h2><strong>\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1<\/strong><\/h2>\n<p>\u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03ba\u03b1\u03bb\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9, \u03c4\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03af\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03b1\u03c7\u03c5\u03b4\u03c1\u03bf\u03bc\u03b5\u03af\u03bf\u03c5, \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p>\u039a\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b1 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03bc\u03b5 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03b1\u03c3\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1. <strong>MasterBase\u00ae<\/strong>\u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc 20 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2, \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03c5\u03c4\u03bf\u03cd \u03c4\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b5 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae, \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03b1\u03bd\u03b9\u03c7\u03bd\u03b5\u03cd\u03c3\u03b9\u03bc\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/el\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"ebook email \u0394\u03bf\u03bc\u03ae \u03b5\u03bd\u03cc\u03c2 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03b1\u03c7\u03c5\u03b4\u03c1\u03bf\u03bc\u03b5\u03af\u03bf\u03c5\" class=\"wp-image-14081\" style=\"aspect-ratio:1.5696578097184677;width:724px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ae \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03b7\u03c4\u03ae \u03c4\u03b7\u03c2.<\/p>","protected":false},"author":239642484,"featured_media":22368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/el\/\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5-\u03c4\u03bf-\u03c4\u03b1\u03be\u03af\u03b4\u03b9-\u03c4\u03bf\u03c5-\u03c0\u03b5\u03bb\u03ac\u03c4\u03b7-2\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los env\u00edos transaccionales son mensajes valiosos que suelen ser el primer contacto entre una empresa y su cliente o suscriptor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/el\/\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5-\u03c4\u03bf-\u03c4\u03b1\u03be\u03af\u03b4\u03b9-\u03c4\u03bf\u03c5-\u03c0\u03b5\u03bb\u03ac\u03c4\u03b7-2\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T19:08:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T22:34:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u03a3\u03c5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 \u03bb\u03b5\u03c0\u03c4\u03ac\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\",\"datePublished\":\"2025-05-12T19:08:52+00:00\",\"dateModified\":\"2025-05-13T22:34:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\\\/masterbase\\\/\"},\"wordCount\":1306,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/cs\\\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\\\/masterbase\\\/\",\"name\":\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"datePublished\":\"2025-05-12T19:08:52+00:00\",\"dateModified\":\"2025-05-13T22:34:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/cs\\\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"width\":1114,\"height\":1114,\"caption\":\"mensajes transaccionales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"el\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/el\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd - MasterBase\u00ae - MasterBase","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/el\/\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5-\u03c4\u03bf-\u03c4\u03b1\u03be\u03af\u03b4\u03b9-\u03c4\u03bf\u03c5-\u03c0\u03b5\u03bb\u03ac\u03c4\u03b7-2\/masterbase\/","og_locale":"el_GR","og_type":"article","og_title":"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae","og_description":"Los env\u00edos transaccionales son mensajes valiosos que suelen ser el primer contacto entre una empresa y su cliente o suscriptor.","og_url":"https:\/\/masterbase.com\/el\/\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5-\u03c4\u03bf-\u03c4\u03b1\u03be\u03af\u03b4\u03b9-\u03c4\u03bf\u03c5-\u03c0\u03b5\u03bb\u03ac\u03c4\u03b7-2\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-05-12T19:08:52+00:00","article_modified_time":"2025-05-13T22:34:51+00:00","og_image":[{"width":1114,"height":1114,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u03a3\u03c5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc":"Alejandro Dur\u00e1n","\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2":"6 \u03bb\u03b5\u03c0\u03c4\u03ac"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales","datePublished":"2025-05-12T19:08:52+00:00","dateModified":"2025-05-13T22:34:51+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/"},"wordCount":1306,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","articleSection":["Email Marketing"],"inLanguage":"el","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/","url":"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/","name":"\u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd - MasterBase\u00ae - MasterBase","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","datePublished":"2025-05-12T19:08:52+00:00","dateModified":"2025-05-13T22:34:51+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/#breadcrumb"},"inLanguage":"el","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","width":1114,"height":1114,"caption":"mensajes transaccionales"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/uk\/#website","url":"https:\/\/masterbase.com\/uk\/","name":"MasterBase\u00ae","description":"\u0391\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03af \u03c0\u03bf\u03c5 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03b5\u03c3\u03ac\u03c2","publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"el"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/uk\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"\u0395\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03ae\u03c2 \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba Ofiicer","url":"https:\/\/masterbase.com\/el\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1DZ","_links":{"self":[{"href":"https:\/\/masterbase.com\/el\/wp-json\/wp\/v2\/posts\/6323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/el\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/el\/wp-json\/wp\/v2\/comments?post=6323"}],"version-history":[{"count":5,"href":"https:\/\/masterbase.com\/el\/wp-json\/wp\/v2\/posts\/6323\/revisions"}],"predecessor-version":[{"id":22312,"href":"https:\/\/masterbase.com\/el\/wp-json\/wp\/v2\/posts\/6323\/revisions\/22312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/el\/wp-json\/wp\/v2\/media\/22368"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/el\/wp-json\/wp\/v2\/media?parent=6323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/el\/wp-json\/wp\/v2\/categories?post=6323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/el\/wp-json\/wp\/v2\/tags?post=6323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}