{"id":6790,"date":"2025-11-01T21:43:00","date_gmt":"2025-11-01T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6790"},"modified":"2025-11-11T19:07:44","modified_gmt":"2025-11-11T17:07:44","slug":"wie-sie-mit-e-mail-marketing-ihren-umsatz-steigern-konnen","status":"publish","type":"post","link":"https:\/\/masterbase.com\/de\/como-usar-el-email-marketing-para-aumentar-tus-ventas\/masterbase\/","title":{"rendered":"Wie k\u00f6nnen Sie mit E-Mail-Marketing Ihren Umsatz steigern?"},"content":{"rendered":"

Wie k\u00f6nnen Sie Ihren Umsatz drastisch steigern?<\/h3>\n

Ein Mechanismus besteht darin, diejenigen Kunden zu identifizieren, die in der Vergangenheit ihre Kaufabsicht bekundet haben, und ihnen eine neue Werbeaktion oder ein attraktives Angebot zu unterbreiten.<\/h3>\n

Und das ist alles?<\/h3>\n

Wenn jemand nach einem Produkt sucht und es bei Google findet und Ihr Unternehmen ausgew\u00e4hlt wird, bedeutet dies, dass diese Suche mit dem \u00fcbereinstimmt, was auf Ihrer Website kommuniziert wird.<\/p>\n

Es kann jedoch leichter und einfacher sein, Kaufabsichten durch E-Mail-Marketing zu erkennen. Sie m\u00fcssen nur Ihr Publikum kennen und Ihr Verhalten verfolgen, um zum Beispiel zu wissen, wer Ihre E-Mails ge\u00f6ffnet hat, wer geklickt hat und wo (auf welche Art von Inhalt).<\/p>\n

Der n\u00e4chste Schritt besteht darin, auf der Grundlage dieses Verhaltens Aktionen zu entwickeln, d. h. einerseits all diejenigen zu gruppieren, die auf ein bestimmtes Thema (Angebote, Promotionen, Produkte oder Dienstleistungen) geklickt haben, und andererseits diejenigen, die auf ein anderes Thema geklickt haben.<\/p>\n

Die folgenden Schritte sind zu beachten:<\/h2>\n

Stellen Sie zun\u00e4chst eine Zielgruppe zusammen und senden Sie ihr 2 grundlegende Handlungsaufforderungen: \u201cErfahren Sie mehr\u201d und \u201cKaufen Sie jetzt\u201d. Ersetzen Sie in einem dieser Aufrufe \u201cJetzt kaufen\u201d durch den wichtigsten Vorteil Ihres Produkts oder Ihrer Dienstleistung.<\/p>\n

Wenn Sie Stichproben an verschiedene Gruppen innerhalb desselben Segments oder derselben Zielgruppe geschickt haben (zur korrekten Messung), beobachten Sie, (1) wer am h\u00e4ufigsten auf \"Mehr erfahren\" geklickt hat, (2) wer auf \"Jetzt kaufen\" geklickt hat und (3) wer \u00fcberhaupt nicht geklickt hat.<\/p>\n

Dann teilen Sie sie je nach Art des Klicks (der Reaktion) in diese 3 Kategorien ein.<\/p>\n

Senden Sie denjenigen, die auf \u201cJetzt kaufen\u201d geklickt haben, eine Dankesnachricht, wenn Ihre Seite Direktverk\u00e4ufe enth\u00e4lt oder sie ein Formular auf einer Landing Page ausgef\u00fcllt haben. Bedanken Sie sich f\u00fcr ihr Interesse und teilen Sie ihnen mit, was als N\u00e4chstes kommt (Willkommensnachricht).<\/p>\n

Halten Sie au\u00dferdem eine Follow-up-E-Mail bereit, in der Sie die Vorteile des Produkts n\u00e4her erl\u00e4utern, ein zus\u00e4tzliches Angebot unterbreiten oder um Weiterempfehlungen im Austausch f\u00fcr eine motivierende Gegenleistung bitten.<\/p>\n

Denjenigen, die nichts getan haben, d. h. weder auf \"Jetzt kaufen\" noch auf \"Mehr erfahren\" geklickt haben, schicken Sie eine E-Mail mit einer Alternative. Vielleicht war etwas in der urspr\u00fcnglichen E-Mail nicht von Interesse f\u00fcr sie oder wurde nicht richtig ausgedr\u00fcckt oder einfach nicht verstanden.<\/p>\n

Was auch immer der Grund ist, geben Sie ihnen auf jeden Fall eine weitere Chance.<\/p>\n

Einfache und effektive Segmentierung<\/h3>\n

Mit dieser Art von Segmentierungsmechanismus k\u00f6nnen Sie den Grad der Kaufabsicht oder den Kontakt mit einem Verk\u00e4ufer effektiv gewichten.<\/p>\n

Das Ziel dieser Form des Filterns ist es, Ihre Interessenten oder Kunden dazu zu bringen, Ihnen ihre Beweggr\u00fcnde, W\u00fcnsche oder Interessen mitzuteilen und festzustellen, in welchem Stadium des Kaufprozesses sie sich befinden (heute kaufen, mehr erfahren oder in Zukunft). Status quo<\/em>).<\/p>\n

Prozess-Diagramm<\/h2>\n

\"Screen_Shot_2014-08-05_at_7.49.49_PM\"<\/p>\n

<\/a><\/p>\n

\u00a0<\/p>\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Ein Mechanismus besteht darin, diejenigen Kunden zu identifizieren, die in der Vergangenheit Ihre Kaufabsicht bekundet haben, und ihnen eine neue Werbeaktion oder ein attraktives Angebot zu unterbreiten.<\/p>","protected":false},"author":239642484,"featured_media":22057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1414],"class_list":["post-6790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/de\/wie-sie-mit-e-mail-marketing-ihren-umsatz-steigern-konnen\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Un mecanismo es identificar a aquellos clientes que en el pasado han evidenciado tu intenci\u00f3n de compra y comunicarles alguna nueva promoci\u00f3n u oferta atractiva.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/de\/wie-sie-mit-e-mail-marketing-ihren-umsatz-steigern-konnen\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-01T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T17:07:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas?\",\"datePublished\":\"2025-11-01T19:43:00+00:00\",\"dateModified\":\"2025-11-11T17:07:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/\"},\"wordCount\":501,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2.png?fit=1200%2C1200&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/zh\\\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/\",\"name\":\"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas? - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2.png?fit=1200%2C1200&ssl=1\",\"datePublished\":\"2025-11-01T19:43:00+00:00\",\"dateModified\":\"2025-11-11T17:07:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/zh\\\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"impacto de email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/id\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"width\":500,\"height\":500,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wie k\u00f6nnen Sie mit E-Mail-Marketing Ihren Umsatz steigern? - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/de\/wie-sie-mit-e-mail-marketing-ihren-umsatz-steigern-konnen\/masterbase\/","og_locale":"de_DE","og_type":"article","og_title":"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas? - MasterBase\u00ae","og_description":"Un mecanismo es identificar a aquellos clientes que en el pasado han evidenciado tu intenci\u00f3n de compra y comunicarles alguna nueva promoci\u00f3n u oferta atractiva.","og_url":"https:\/\/masterbase.com\/de\/wie-sie-mit-e-mail-marketing-ihren-umsatz-steigern-konnen\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-11-01T19:43:00+00:00","article_modified_time":"2025-11-11T17:07:44+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Alejandro Dur\u00e1n","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas?","datePublished":"2025-11-01T19:43:00+00:00","dateModified":"2025-11-11T17:07:44+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/"},"wordCount":501,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/","url":"https:\/\/masterbase.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/","name":"Wie k\u00f6nnen Sie mit E-Mail-Marketing Ihren Umsatz steigern? - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","datePublished":"2025-11-01T19:43:00+00:00","dateModified":"2025-11-11T17:07:44+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/masterbase.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"impacto de email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e9%a2%9d\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/id\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas?"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/de\/#website","url":"https:\/\/masterbase.com\/de\/","name":"MasterBase\u00ae.","description":"Automaten, die f\u00fcr Sie arbeiten","publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/de\/#organization","name":"MasterBase\u00ae.","url":"https:\/\/masterbase.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","width":500,"height":500,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Leiterin der Marketingabteilung","url":"https:\/\/masterbase.com\/de\/author\/aledurmc1970\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Lw","jetpack-related-posts":[{"id":2712,"url":"https:\/\/masterbase.com\/de\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","url_meta":{"origin":6790,"position":0},"title":"5 M\u00f6glichkeiten, Personalisierung in Ihrer n\u00e4chsten E-Mail-Marketingkampagne einzusetzen","author":"Alejandro Dur\u00e1n","date":"September 14, 2023","format":false,"excerpt":"Die Personalisierung hat die F\u00e4higkeit, jeden einzelnen Ihrer Abonnenten so zu erreichen, als w\u00e4re er ein Bekannter, ein vertrauter Freund.","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/de\/category\/email-marketing\/"},"img":{"alt_text":"estrategia Automatizaci\u00f3n","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/10\/3-personalizacion.png?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/10\/3-personalizacion.png?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/10\/3-personalizacion.png?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/10\/3-personalizacion.png?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/10\/3-personalizacion.png?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6881,"url":"https:\/\/masterbase.com\/de\/20-ideas-para-mantener-ocupado-tu-calendario-de-envios\/masterbase\/","url_meta":{"origin":6790,"position":1},"title":"20 Ideen f\u00fcr einen vollen Mailing-Kalender","author":"Alejandro Dur\u00e1n","date":"November 1, 2025","format":false,"excerpt":"Sind Sie auf der Suche nach neuen E-Mail-Marketingstrategien, die Ihre Abonnenten zum Klicken motivieren?","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/de\/category\/email-marketing\/"},"img":{"alt_text":"email marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/ideas.png?fit=1200%2C880&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/ideas.png?fit=1200%2C880&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/ideas.png?fit=1200%2C880&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/ideas.png?fit=1200%2C880&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/ideas.png?fit=1200%2C880&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6886,"url":"https:\/\/masterbase.com\/de\/emails-de-reactivacion-por-que-debes-volver-a-captar-a-los-suscriptores-inactivos\/masterbase\/","url_meta":{"origin":6790,"position":2},"title":"Reaktivierungs-E-Mails: Warum Sie inaktive Abonnenten wieder ansprechen sollten","author":"Alejandro Dur\u00e1n","date":"Mai 16, 2023","format":false,"excerpt":"E-Mail ist einer der effektivsten digitalen Marketingkan\u00e4le f\u00fcr die Kundenbindung und bildet f\u00fcr viele Vermarkter in allen Branchen die Grundlage f\u00fcr den Marketing-zu-Verkaufstrichter.","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/de\/category\/email-marketing\/"},"img":{"alt_text":"email marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/emails.png?fit=1200%2C936&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/emails.png?fit=1200%2C936&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/emails.png?fit=1200%2C936&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/emails.png?fit=1200%2C936&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/emails.png?fit=1200%2C936&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6526,"url":"https:\/\/masterbase.com\/de\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/","url_meta":{"origin":6790,"position":3},"title":"5 Gr\u00fcnde, warum E-Mail-Marketing f\u00fcr den eCommerce wichtig ist","author":"Alejandro Dur\u00e1n","date":"Januar 9, 2025","format":false,"excerpt":"Soziale Medien, SEO und Content Marketing sind wichtige Strategien, um die digitale Pr\u00e4senz eines Unternehmens zu st\u00e4rken.","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/de\/category\/email-marketing\/"},"img":{"alt_text":"email marketing eCommerce","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/3-1.png?fit=600%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/3-1.png?fit=600%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/3-1.png?fit=600%2C600&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":6784,"url":"https:\/\/masterbase.com\/de\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/","url_meta":{"origin":6790,"position":4},"title":"Neu im E-Mail-Marketing? 7 Schritte f\u00fcr den richtigen Start","author":"Alejandro Dur\u00e1n","date":"August 12, 2025","format":false,"excerpt":"E-Mail-Marketing ist sehr effektiv, aber es erreicht sein volles Potenzial nur mit guter Praxis, Zustimmung und einer definierten Strategie.","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/de\/category\/email-marketing\/"},"img":{"alt_text":"mensajes transaccionales","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6506,"url":"https:\/\/masterbase.com\/de\/10-razones-por-las-que-el-email-marketing-es-clave-en-tu-estrategia-de-marketing\/masterbase\/","url_meta":{"origin":6790,"position":5},"title":"10 Gr\u00fcnde, warum E-Mail-Marketing der Schl\u00fcssel zu Ihrer Marketingstrategie ist","author":"Alejandro Dur\u00e1n","date":"M\u00e4rz 12, 2025","format":false,"excerpt":"Trotz des Wachstums der sozialen Medien und anderer digitaler Kan\u00e4le bietet die E-Mail nach wie vor eine direktere und pers\u00f6nlichere Verbindung zum Publikum.","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/de\/category\/email-marketing\/"},"img":{"alt_text":"email marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/iStock-2109288592.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/iStock-2109288592.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/iStock-2109288592.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/iStock-2109288592.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/iStock-2109288592.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/posts\/6790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/comments?post=6790"}],"version-history":[{"count":3,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/posts\/6790\/revisions"}],"predecessor-version":[{"id":25242,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/posts\/6790\/revisions\/25242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/media\/22057"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/media?parent=6790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/categories?post=6790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/tags?post=6790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}